li>\n\n\n\n<li>Move on to the triage of the components label.</li>\n\n\n\n<li>Components: see where can help with documentation &#8211; for example how can things be surfaced on make easier.</li>\n</ul>\n</li>\n</ul>\n\n\n\n<h2 class=\"wp-block-heading\">Sponsors this month</h2>\n\n\n\n<div class=\"wp-block-group is-layout-constrained wp-block-group-is-layout-constrained\">\n<p>I now have these sponsors: <a href=\"https://www.bigscoots.com\">BigScoots</a>, <a href=\"https://greyd.io\">Greyd</a>, <a href=\"https://kinsta.com\">Kinsta</a>, <a href=\"https://servmask.com\">ServMask</a>, <a href=\"https://github.com/aaronjorbin\">Aaron Jorbin</a>, <a href=\"https://github.com/timnashcouk\">Tim Nash</a>, <a href=\"https://github.com/jeffpaul\">Jeffrey Paul</a>, <a href=\"https://github.com/foosantos\">Felipe Santos</a> and <a href=\"https://github.com/scotrumery\">Scot Rumery</a>. To everyone who sponsored me and helped me secure sponsorship, thank you.</p>\n\n\n\n<h3 class=\"wp-block-heading\">New sponsor ServMask</h3>\n\n\n\n<p>Those of you who are keen-eyed will notice that a new sponsor has been added to that list. I want to thank ServMask for their sponsorship. It makes a difference to the work I can do to have companies and individuals support me.</p>\n\n\n\n<p>Want to sponsor me? You can through <a href=\"https://github.com/sponsors/karmatosed\">GitHub</a>.</p>\n\n\n\n<p>There is always sponsorship, of course, that is volunteered, and I&#8217;ll do as much as possible whilst still keeping things flowing – let&#8217;s get contributing!</p>\n</div>\";s:7:\"attribs\";a:0:{}s:8:\"xml_base\";s:0:\"\";s:17:\"xml_base_explicit\";b:0;s:8:\"xml_lang\";s:0:\"\";}}s:7:\"pubDate\";a:1:{i:0;a:5:{s:4:\"data\";s:31:\"Sun, 06 Jul 2025 15:37:28 +0000\";s:7:\"attribs\";a:0:{}s:8:\"xml_base\";s:0:\"\";s:17:\"xml_base_explicit\";b:0;s:8:\"xml_lang\";s:0:\"\";}}}s:32:\"http://purl.org/dc/elements/1.1/\";a:1:{s:7:\"creator\";a:1:{i:0;a:5:{s:4:\"data\";s:18:\"binatethoughts.com\";s:7:\"attribs\";a:0:{}s:8:\"xml_base\";s:0:\"\";s:17:\"xml_base_explicit\";b:0;s:8:\"xml_lang\";s:0:\"\";}}}}}i:30;a:6:{s:4:\"data\";s:21:\"\n	\n	\n	\n	\n	\n	\n	\n	\n	\n	\n\";s:7:\"attribs\";a:0:{}s:8:\"xml_base\";s:0:\"\";s:17:\"xml_base_explicit\";b:0;s:8:\"xml_lang\";s:0:\"\";s:5:\"child\";a:2:{s:0:\"\";a:5:{s:5:\"title\";a:1:{i:0;a:5:{s:4:\"data\";s:71:\"Gravatar: User Profile Page Examples to Inspire Your Website’s Design\";s:7:\"attribs\";a:0:{}s:8:\"xml_base\";s:0:\"\";s:17:\"xml_base_explicit\";b:0;s:8:\"xml_lang\";s:0:\"\";}}s:4:\"guid\";a:1:{i:0;a:5:{s:4:\"data\";s:32:\"http://blog.gravatar.com/?p=1496\";s:7:\"attribs\";a:0:{}s:8:\"xml_base\";s:0:\"\";s:17:\"xml_base_explicit\";b:0;s:8:\"xml_lang\";s:0:\"\";}}s:4:\"link\";a:1:{i:0;a:5:{s:4:\"data\";s:64:\"https://blog.gravatar.com/2025/07/04/user-profile-page-examples/\";s:7:\"attribs\";a:0:{}s:8:\"xml_base\";s:0:\"\";s:17:\"xml_base_explicit\";b:0;s:8:\"xml_lang\";s:0:\"\";}}s:11:\"description\";a:1:{i:0;a:5:{s:4:\"data\";s:32841:\"<p>A winning profile page requires two things working in harmony: </p>\n\n\n\n<ol class=\"wp-block-list\">\n<li>First, a compelling design that showcases user identity. </li>\n\n\n\n<li>Second, frictionless onboarding that gets users to actually complete their profiles.</li>\n</ol>\n\n\n\n<p>Most teams nail the design but fumble on the experience. Users abandon beautifully crafted pages because they&#8217;re tired of uploading the same photo and entering the same bio for the hundredth time. Your conversion rate flatlines while you wonder why your pixel-perfect interface isn&#8217;t working.</p>\n\n\n\n<p>We analyzed 15 top-performing profile designs. The winners combine great design with smart data integration. Here’s a snapshot:</p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><a href=\"https://github.com/\">GitHub&#8217;s</a> contribution graphs turns coding into a game, while using <a href=\"https://gravatar.com/\">Gravatar&#8217;s</a> data to instantly populate developer avatars.</li>\n\n\n\n<li><a href=\"http://wordpress.com\">WordPress.com</a> creates consistent profiles across millions of sites by tapping into existing user data.</li>\n\n\n\n<li><a href=\"https://app.slack.com/\">Slack</a> eliminates redundant profile setup by recognizing users&#8217; existing information.</li>\n</ul>\n\n\n\n<p><strong>The pattern: </strong>These platforms skip building avatar systems from scratch. They focus on features that actually differentiate them, like GitHub&#8217;s contribution graphs or WordPress.com&#8217;s activity streams.</p>\n\n\n\n<p><strong>What you&#8217;ll discover:</strong></p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>The components of winning profile pages.</li>\n\n\n\n<li>15 profile examples that actually convert.</li>\n\n\n\n<li>Why top platforms use existing infrastructure instead of reinventing the wheel.</li>\n</ul>\n\n\n\n<p>Ready to fix your profile problem? Let&#8217;s dive in.</p>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>What Actually Makes Profile Pages Convert</strong></h2>\n\n\n\n<p><strong>What Actually Makes Profile Pages Convert</strong></p>\n\n\n\n<p>A converting profile page transforms visitors into engaged users through strategic design decisions.</p>\n\n\n\n<p>Four core elements separate winning profiles from the rest:</p>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>Visual Hierarchy That Works</strong></h3>\n\n\n\n<p>Profile photos positioned prominently drive immediate recognition.<a href=\"https://www.linkedin.com/business/talent/blog/product-tips/tips-for-taking-professional-linkedin-profile-pictures\"> Research shows profiles with photos receive 14x more views</a> and make users 36x more likely to receive messages.</p>\n\n\n\n<p>Smart platforms leverage this psychology. Photos anchor the layout. Essential information clusters nearby. Secondary details push down or hide behind tabs. The result? Users find what they need instantly.</p>\n\n\n\n<p><strong>Example:</strong> <a href=\"https://github.com/\">GitHub</a> positions avatars in the left column where Western readers naturally start scanning. LinkedIn&#8217;s mobile app leads with the profile photo, capitalizing on the fact that<a href=\"https://www.broadbandsearch.net/blog/mobile-desktop-internet-usage-statistics\"> 63% of web traffic comes from mobile devices</a>.</p>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>Purpose-Driven Design</strong></h3>\n\n\n\n<p>Single-purpose profiles outperform feature-bloated alternatives. Pick one primary goal. Execute flawlessly. Everything else becomes secondary or disappears.</p>\n\n\n\n<p>Portfolio showcase? Show the work. Professional networking? Highlight credentials. Community building? Surface engagement metrics.</p>\n\n\n\n<p><strong>Example:</strong> <a href=\"https://stackoverflow.com/\">Stack Overflow</a> focuses solely on technical reputation &#8211; no social features, no messaging, just pure expertise visualization. This laser focus helped them become the de facto Q&amp;A platform for developers.</p>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>User Control = User Retention</strong></h3>\n\n\n\n<p>Customizable profiles keep users engaged. When people shape their digital presence, they invest emotionally. That investment translates to return visits.</p>\n\n\n\n<p><a href=\"https://analyzify.com/statsup/linkedin#stat-linkedin-profiles-that-are-fully-completed-receive-30-more-views-on-a-weekly-basis\">Complete LinkedIn profiles receive 30% more profile views</a> than incomplete ones. The best implementations balance flexibility with constraints – too many options overwhelm, too few feel restrictive.</p>\n\n\n\n<p><strong>Example:</strong> <a href=\"https://discord.com/\">Discord</a> allows custom status messages and per-server avatars, letting users express different facets of their personality across communities.</p>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>Three-Click Rule</strong></h3>\n\n\n\n<p>Every profile action needs to be accessible within three clicks. Each additional click loses users.<a href=\"https://baymard.com/blog/ecommerce-checkout-usability-report-and-benchmark\"> </a></p>\n\n\n\n<p>Successful platforms use either tabbed interfaces or single-scroll designs. Both help users to quickly find the information they need. The choice depends on your content density and mobile constraints, not designer preference.</p>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>Essential Profile Components (Ranked by Impact)</strong></h2>\n\n\n\n<p>Profile components are user interface elements that directly impact engagement metrics and conversion rates.</p>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>1. Profile photo</strong></h3>\n\n\n\n<figure class=\"wp-block-image size-large\"><img alt=\"Upload a profile picture\" class=\"wp-image-1499\" height=\"427\" src=\"https://blog.gravatar.com/wp-content/uploads/2024/06/image.jpeg?w=660\" width=\"660\" /></figure>\n\n\n\n<p>The trust anchor of any profile. No photo means no trust. Poor quality photos perform almost as badly.</p>\n\n\n\n<p><strong>Technical requirements that matter:</strong></p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Optimal size:<a href=\"https://docs.github.com/en/account-and-profile/setting-up-and-managing-your-github-profile/customizing-your-profile/personalizing-your-profile\"> 500&#215;500 pixels recommended, 400&#215;400 minimum</a>.</li>\n\n\n\n<li>Format: WebP with JPEG fallback.</li>\n\n\n\n<li>Implementation: Lazy loading for performance.</li>\n</ul>\n\n\n\n<p><strong>The shortcut major platforms use: </strong><a href=\"https://gravatar.com/\">Gravatar</a> handles all of this automatically. Users upload once, and their photo appears everywhere. No image processing pipeline to build. No storage costs. No optimization headaches. Just add their email hash and move on to features that actually differentiate your platform.</p>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>2. Bio section</strong></h3>\n\n\n\n<figure class=\"wp-block-image size-large\"><img alt=\"Bio section \" class=\"wp-image-1501\" height=\"426\" src=\"https://blog.gravatar.com/wp-content/uploads/2024/06/image-2.jpeg?w=660\" width=\"660\" /></figure>\n\n\n\n<p>The narrative that connects. Optimal length varies by platform, but the principle remains: force clarity through constraints.</p>\n\n\n\n<p><a href=\"https://blog.replug.io/instagram-character-limits/\">Instagram&#8217;s 150-character limit</a> drives concise, impactful bios. LinkedIn allows 2,000 characters, but best practices suggest <a href=\"https://www.linkedin.com/advice/1/what-ideal-length-personal-bio-skills-personal-branding\">keeping profile summaries to 300 words</a> or less for maximum engagement.</p>\n\n\n\n<p><strong>Winning bios include:</strong></p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Clear value proposition (first 50 characters).</li>\n\n\n\n<li>Credibility markers.</li>\n\n\n\n<li>Personality touches.</li>\n\n\n\n<li>Call-to-action.</li>\n</ul>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>3. Connection Mechanisms</strong></h3>\n\n\n\n<figure class=\"wp-block-image size-large\"><img alt=\"Contact information button\" class=\"wp-image-1502\" height=\"459\" src=\"https://blog.gravatar.com/wp-content/uploads/2024/06/image-3.jpeg?w=660\" width=\"660\" /></figure>\n\n\n\n<p>Where engagement becomes action. Make it obvious how to connect. Make it easy to execute.</p>\n\n\n\n<p><strong>Core features:</strong></p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Follow/connect buttons above the fold.</li>\n\n\n\n<li>Clear messaging options.</li>\n\n\n\n<li>Permission controls.</li>\n\n\n\n<li>Export capabilities.</li>\n</ul>\n\n\n\n<p><a href=\"https://blog.photofeeler.com/perfect-photo/\">Professional headshots increase perceived competence by +0.94 points</a> and influence by +1.29 points. Yet most platforms still make users jump through hoops to connect.</p>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>The Infrastructure Reality</strong></h2>\n\n\n\n<p>Building these from scratch takes weeks. Database schemas, image optimization, and privacy compliance – each component requires specialized expertise.</p>\n\n\n\n<p><a href=\"https://blog.gravatar.com/2024/06/03/profiles-as-a-service/\">Gravatar already serves billions of avatars</a> for WordPress.com, Slack, GitHub, and OpenAI. Their evolution brings a complete profile solution: one integration, full identity system. While competitors build profile systems, smart platforms leverage existing infrastructure and focus on unique value.</p>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>15 Profile Examples that Actually deliver</strong></h2>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>Developer Platforms</strong></h3>\n\n\n\n<h4 class=\"wp-block-heading\"><strong>1. GitHub &#8211; The Contribution Graph Pioneer</strong></h4>\n\n\n\n<p><img height=\"380\" src=\"https://lh7-rt.googleusercontent.com/docsz/AD_4nXdTW9hUkNj9OAzWfe-RbA2F4GE8JR0pvu5Rfr2JTWcWXMGZK7Xz2qsdDOe9p6F-AZpwoai53du6y6Tj1gVcKLmc3qcPToaafsdJD7Klop8rVrvobjSYZE5wIiMWNNDDu4x7orwtow?key=g3Vs1-oIvhXl3o64xetJ4g\" width=\"624\" />GitHub&#8217;s green contribution squares changed developer behavior. The visual representation of daily commits gamifies consistency without explicit rewards.</p>\n\n\n\n<figure class=\"wp-block-image\"><img alt=\"github contirbutiom graph \" src=\"https://lh7-rt.googleusercontent.com/docsz/AD_4nXecRnGaKYp-S3vS82NVJTjXuWa019s2f4KI0aprqFajf5Ld9YWvZ-8XS_15iDyCy1E6EcFcV646abg60MDQtD2Q_njBp-up0KKaW3dcSbYpZ1Vx9RafgYqTeto-gF9-DqrZD5y11g?key=g3Vs1-oIvhXl3o64xetJ4g\" /></figure>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Hero element:</strong> 365-day activity visualization.</li>\n\n\n\n<li><strong>Conversion driver:</strong> Pinned repositories (6 maximum).</li>\n\n\n\n<li><strong>Mobile optimization:</strong> Collapsible sections preserve space.</li>\n\n\n\n<li><strong>Technical note:</strong><a href=\"https://docs.github.com/en/account-and-profile/setting-up-and-managing-your-github-profile/customizing-your-profile/personalizing-your-profile\"> Uses Gravatar for avatar fallback</a>.</li>\n\n\n\n<li><strong>Steal this:</strong> Visual activity drives engagement.</li>\n</ul>\n\n\n\n<p>The Profile README feature lets developers create dynamic showcases with real-time stats and custom content. Markdown + APIs = living portfolios. This single feature spawned an entire ecosystem of profile enhancement tools.</p>\n\n\n\n<h4 class=\"wp-block-heading\"><strong>2. Stack Overflow &#8211; Gamification Done Right</strong></h4>\n\n\n\n<p>Stack Overflow proves single-metric focus works. Everything revolves around reputation points.</p>\n\n\n\n<figure class=\"wp-block-image\"><img alt=\"Stack overflow gamification features\" src=\"https://lh7-rt.googleusercontent.com/docsz/AD_4nXcTiGphKSmTkENm5WlroDFuVkB3RjdoqF_V-98miMcpNREL-mnNPsqIzF-EVP1qsuhCnYUeU_1OzLtfR2zivma6Yleign_Wy29CqjJMfp2W1s5vyzCfN7HZz7wb_OS07spj4EOR?key=g3Vs1-oIvhXl3o64xetJ4g\" /></figure>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Scoring system:</strong> Clear value exchange (answers = points).</li>\n\n\n\n<li><strong>Badge collection:</strong> 95 distinct achievements.</li>\n\n\n\n<li><strong>Information hierarchy:</strong> Reputation dominates visually.</li>\n\n\n\n<li><strong>Steal this:</strong> One clear success metric.</li>\n</ul>\n\n\n\n<p>Their discontinued &#8220;Developer Story&#8221; feature proved that even successful platforms overcomplicate. Returning to reputation-first design re-engaged their core audience. Sometimes less truly is more.</p>\n\n\n\n<h4 class=\"wp-block-heading\"><strong>3. GitLab &#8211; The Everything Dashboard</strong></h4>\n\n\n\n<p>GitLab emphasizes team collaboration over individual achievement. Every contribution is visible, and every interaction is tracked.</p>\n\n\n\n<figure class=\"wp-block-image\"><img alt=\"gitlab dashboard\" src=\"https://lh7-rt.googleusercontent.com/docsz/AD_4nXf5bUQ7NJb5dnmPT-BfACUWE03O9pp9fbuBgirTeLbSC-jn3mPqzJIQ6__gESULIn9eduQ1npCVmblzAELlFgvJeDLaivt_zAdA4uDpznFplL4XiXXMZ7_7xAtwASBC5yo7bN5dgw?key=g3Vs1-oIvhXl3o64xetJ4g\" /></figure>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Activity feeds:</strong> Complete transparency.</li>\n\n\n\n<li><strong>Project integration:</strong> Seamless repository connection.</li>\n\n\n\n<li><strong>Team visibility:</strong> Organizational context is clear.</li>\n\n\n\n<li><strong>Steal this:</strong> Transparency builds trust.</li>\n</ul>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>Creative Showcases</strong></h3>\n\n\n\n<h4 class=\"wp-block-heading\"><strong>4. Dribbble – Visual-First Excellence</strong></h4>\n\n\n\n<p>Dribbble&#8217;s 400×300px shot grid maximizes visual impact. Their 2023 redesign philosophy was: &#8220;less noise, less clutter – more beautiful pixels.&#8221;</p>\n\n\n\n<figure class=\"wp-block-image\"><img alt=\"Alt: dribbble john oliver profile photo resizing\" src=\"https://lh7-rt.googleusercontent.com/docsz/AD_4nXepn8KFR3eNHG2KXr1KCWIdaX8eMXQwNloxBgpoXOfUv-WrFbrUhryI924_H-D2IUJHoBUt2utO7U_vkOWank-eb2nuHsy90Cw7aasBUH7AuHP-xOhdlUDUp9_MIk9kHKhHUX7VEw?key=g3Vs1-oIvhXl3o64xetJ4g\" /></figure>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Grid optimization:</strong> Rapid visual scanning. </li>\n\n\n\n<li><strong>Hover interactions:</strong> Preview without commitment.</li>\n\n\n\n<li><strong>Social proof:</strong> View and like counts are visible.</li>\n\n\n\n<li><strong>Steal this:</strong> Minimize UI, maximize content.</li>\n</ul>\n\n\n\n<p>Pro accounts unlock customization &#8211; header images, welcome messages, and shot reorganization. Monetization through enhancement, not restriction.</p>\n\n\n\n<h4 class=\"wp-block-heading\"><strong>5. Behance – The Case Study Master</strong></h4>\n\n\n\n<p>Behance champions comprehensive project stories over individual images. Adobe integration made it the default for Creative Cloud users.</p>\n\n\n\n<figure class=\"wp-block-image\"><img alt=\"example behance profile\" src=\"https://lh7-rt.googleusercontent.com/docsz/AD_4nXdp8C9lQS5v3wfL1uCq2Ljol8NKrSwyUDvRI7WB3iV5gLnW0zFvVapzFp32VMEiGGAfLIMtYLtpCneV5_Lvv8xC1-4y4TrjtUPgfOVn61jbc3v5FJW14fCWlsnNeea7nzeMO3KSFg?key=g3Vs1-oIvhXl3o64xetJ4g\" /></figure>\n\n\n\n<p><strong>Project depth:</strong> Multiple images per entry.<br /><strong>Rich media:</strong> Video, 3D, animation support.<br /><strong>Context provision:</strong> Process documentation encouraged.<br /><strong>Steal this:</strong> Show the journey, not just the destination.</p>\n\n\n\n<h4 class=\"wp-block-heading\"><strong>6. ArtStation &#8211; Industry-Specific Focus</strong></h4>\n\n\n\n<p>ArtStation owns game and film portfolios through specialized features. Generic platforms can&#8217;t compete with niche expertise.</p>\n\n\n\n<figure class=\"wp-block-image\"><img alt=\" artstation game portfolio\" src=\"https://lh7-rt.googleusercontent.com/docsz/AD_4nXeCPW5f41p13fN2nHSCdkZURiOkgV0qgA2PCoMGpCQYFFAfTr9x4EWD6o_BW7qOgr63gA9LmpFVObJEq8HYMQM4CucIqls_JNwfxVnPXyKSGdbjxlDgWLreMPJlhUdWD4IhGmXw0w?key=g3Vs1-oIvhXl3o64xetJ4g\" /></figure>\n\n\n\n<p><strong>4K image support:</strong> Industry-standard quality.<br /><strong>Software tags:</strong> Tools and workflows are visible.<br /><strong>Marketplace integration:</strong> Direct monetization.<br /><strong>Steal this:</strong> Deep specialization wins.</p>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>Content Platforms</strong></h3>\n\n\n\n<h4 class=\"wp-block-heading\"><strong>7. Medium &#8211; Minimalism That Converts</strong></h4>\n\n\n\n<p><a href=\"https://medium.com/\">Medium</a> profiles strip away everything except what matters: your words and your audience.</p>\n\n\n\n<figure class=\"wp-block-image\"><img alt=\"Alt: substack member article\" src=\"https://lh7-rt.googleusercontent.com/docsz/AD_4nXd5RpD7PfN7PlIsge5iKId1Ld50LydRhNJOKaLoFzfkhI43T2enn0rcqdA4kcA6lOSy0GiUsnyQzuSwlot-FLwODLOoAUxSM4J8bAasKYhrJ44Ta7ZRdx2t7dw7EFQMrTE7HV0LFA?key=g3Vs1-oIvhXl3o64xetJ4g\" /></figure>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Typography focus:</strong> Clean reading experience prioritizes content. </li>\n\n\n\n<li><strong>Clap engagement:</strong> A Simple appreciation system that actually works.</li>\n\n\n\n<li><strong>Clean metrics:</strong> Followers, following, nothing else cluttering the view. </li>\n\n\n\n<li><strong>Steal this:</strong> Radical simplicity drives engagement.</li>\n</ul>\n\n\n\n<p><a href=\"https://medium.com/write-a-catalyst/highlights-of-what-happened-on-medium-in-2024-what-to-note-2900f2a01426\">Medium achieved profitability in 2024</a> by doubling down on human storytelling. Their profile pages offer header customization and infinite scroll, but the real lesson? Sometimes less truly is more. No vanity metrics. No feature bloat. Just writers and readers connecting through stories.</p>\n\n\n\n<h4 class=\"wp-block-heading\"><strong>8. WordPress.com – The Network Effect</strong></h4>\n\n\n\n<p><a href=\"http://wordpress.com\">WordPress.com</a> leverages<a href=\"https://blog.gravatar.com/2024/12/10/how-to-use-gravatar-in-wordpress/\"> Gravatar for network-wide consistency</a>. One avatar, thousands of sites.</p>\n\n\n\n<figure class=\"wp-block-image\"><img alt=\"\" src=\"https://lh7-rt.googleusercontent.com/docsz/AD_4nXdzacXkdKWlQ3ed6Oy2qrkLxOPMtVEC9cWg0jhO_X8ii4yuE6pIMuVphw7tmgO54wOXc0Zn7dp1LE8JNPjFcjQorr99BpURTMl7NALL6raolXCt0F_qWa72HxHzuw37o4g2uaqfpA?key=g3Vs1-oIvhXl3o64xetJ4g\" /></figure>\n\n\n\n<p><strong>Multi-site integration:</strong> Activity aggregation<br /><strong>Universal identity:</strong> Single sign-on benefits<br /><strong>Cross-platform recognition:</strong> Comments tracked globally<br /><strong>Steal this:</strong> Reduce friction everywhere</p>\n\n\n\n<p>The <a href=\"https://blog.gravatar.com/2024/09/11/gravatar-enhanced/\">Gravatar Enhanced plugin</a> adds privacy features including no referrer information by default and an opt-in proxy service. It includes a Gravatar Profile Block for displaying user information dynamically. Hovercards are enabled by default to increase engagement. </p>\n\n\n\n<h4 class=\"wp-block-heading\"><strong>9. Dev.to – Community-Centric Profiles</strong></h4>\n\n\n\n<p>Dev.to prioritize collective learning over individual achievement. Participation matters more than perfection.</p>\n\n\n\n<figure class=\"wp-block-image\"><img alt=\"dev.to learning\" src=\"https://lh7-rt.googleusercontent.com/docsz/AD_4nXeMH27CmH6oOHWyL4EXeolayThYKeMvFEaCFl-GMXsjRYsk7lRNl4YtahwssrG3us2DuEwNiO_EE82lE4CCli56bUocUbtC6ziGnKDpXcKVUQzBTn1rE4unavsWhRgQz6qcrZr8QQ?key=g3Vs1-oIvhXl3o64xetJ4g\" /></figure>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Discussion highlights:</strong> Best contributions featured.</li>\n\n\n\n<li><strong>Learning transparency:</strong> Reading lists are public.</li>\n\n\n\n<li><strong>Reaction diversity:</strong> Beyond simple likes.</li>\n\n\n\n<li><strong>Steal this:</strong> Community value over vanity metrics.</li>\n</ul>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>Social Platforms</strong></h3>\n\n\n\n<h4 class=\"wp-block-heading\"><strong>10. Discord &#8211; Personality-Driven Design</strong></h4>\n\n\n\n<p>Discord&#8217;s per-server profiles let users wear different hats in different communities. One account, multiple personalities.</p>\n\n\n\n<figure class=\"wp-block-image\"><img alt=\"discord per server profile options\" src=\"https://lh7-rt.googleusercontent.com/docsz/AD_4nXefkU1ewEdWCU8naVMF54K6rdNA8f4WSYjo3qg-_fVJeJeuqURpMz59sZlbF5ZzUVDVhyitDR-0QfJSs9i9rx4TZyZL91wqvPNoDORIbqwiAZt8ssrMljdBFmGqe3WkdRT4QoJq?key=g3Vs1-oIvhXl3o64xetJ4g\" /></figure>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Custom statuses:</strong> 128-character expression.</li>\n\n\n\n<li><strong>Server showcase:</strong> Community membership visible.</li>\n\n\n\n<li><strong>Nitro features:</strong> Premium customization options.</li>\n\n\n\n<li><strong>Steal this:</strong> Context-aware identity.</li>\n</ul>\n\n\n\n<h4 class=\"wp-block-heading\"><strong>11. Spotify &#8211; Data as Identity</strong></h4>\n\n\n\n<p><a href=\"https://support.spotify.com/uk/article/spotify-wrapped/\">Spotify Wrapped</a> proves people love sharing their data through their user profiles when presented beautifully. Listening history becomes a form of social currency.</p>\n\n\n\n<p><img alt=\"spotify wrapped\n\" src=\"https://lh7-rt.googleusercontent.com/docsz/AD_4nXeUGsPbW-77ZCx5McjFoS1FmWUrNO0P-rCE7Vn7D06R3gWqai2VFw6sqLlt-diA8cxht6s9oDG2aezU04vgUveg5jsZ5ptnhbGD-QxiFGrZDb4-e860TDa2sEKECKDAFe6TUYeNYQ?key=g3Vs1-oIvhXl3o64xetJ4g\" style=\"width: 625px;\" /></p>\n\n\n\n<p></p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Data visualization:</strong> Musical taste graphs.</li>\n\n\n\n<li><strong>Playlist curation:</strong> User as tastemaker.</li>\n\n\n\n<li><strong>Sharing optimization:</strong> One-click social posts.</li>\n\n\n\n<li><strong>Steal this:</strong> Make data shareable.</li>\n</ul>\n\n\n\n<h4 class=\"wp-block-heading\"><strong>12. Twitch &#8211; Revenue-Focused Profiles</strong></h4>\n\n\n\n<p>Twitch optimizes for creator monetization without apology. Money matters, design supports it.<img alt=\"twitch\" src=\"https://lh7-rt.googleusercontent.com/docsz/AD_4nXfMcyPLD3k3CVkwxJVJ8EMcBAf4Zezs5DPLrcx5DYOFx06hUfiKAC9J3uR2k9e3cu1LHp4QNoA0CBRH_aYUtYtLAW3GXM23hhQLkWlh-qrgZWpaumntWxaV-VzqRbMBK-8rtvXzvg?key=g3Vs1-oIvhXl3o64xetJ4g\" style=\"width: 600px;\" /></p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Subscribe prominence:</strong> Can&#8217;t miss the CTA.</li>\n\n\n\n<li><strong>Schedule display:</strong> Reliability builds an audience. </li>\n\n\n\n<li><strong>Clip showcase:</strong> Best moments surface automatically.</li>\n\n\n\n<li><strong>Steal this:</strong> Business goals drive design.</li>\n</ul>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>Business Tools</strong></h3>\n\n\n\n<h4 class=\"wp-block-heading\"><strong>13. LinkedIn &#8211; The Professional Standard</strong></h4>\n\n\n\n<p>LinkedIn profiles work because they&#8217;re discoverable within the platform. Every field functions as a searchable element for recruiters and connections.</p>\n\n\n\n<figure class=\"wp-block-image\"><img alt=\"linkedin profile\" src=\"https://lh7-rt.googleusercontent.com/docsz/AD_4nXcj9Cz7-4Em_4a4rdTtwrBbFfOJmJJCW3HVb26RgTnRcMP6A846_BpFStL7Jj2wD-ElJk1u5W2ojYOa4EWU03Z0LpDLIJSz2th15s4nBBj_hiSsXR2S0e9uL3ZYe3N0gYuTlR8W8w?key=g3Vs1-oIvhXl3o64xetJ4g\" /></figure>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Keyword integration:</strong> Natural optimization.</li>\n\n\n\n<li><strong>Skill validation:</strong> Peer endorsements.</li>\n\n\n\n<li><strong>Content platform:</strong> Native publishing power.</li>\n\n\n\n<li><strong>Steal this:</strong> Make profiles search-friendly.</li>\n</ul>\n\n\n\n<p><a href=\"https://www.jobscan.co/linkedin-optimization\">LinkedIn optimization tools show an average 132% increase in profile views</a>. Strategic profile optimization drives real opportunities – <a href=\"https://www.cognism.com/blog/linkedin-statistics\">candidates with comprehensive profiles have a 71% higher chance of job interviews</a>.</p>\n\n\n\n<h4 class=\"wp-block-heading\"><strong>14. ProductHunt – Maker Credibility</strong></h4>\n\n\n\n<p>ProductHunt profiles display your complete launch history with upvote counts, creating a track record that builds credibility for future product launches.</p>\n\n\n\n<p>.<img height=\"337\" src=\"https://lh7-rt.googleusercontent.com/docsz/AD_4nXdgAUs8SSJwa8xMckKU1Ino6SEn4f0WfqCeYIczlQz131dmUPEHg6o3sVKG19A8NJtI13yABpnkOKuGQ7MCU3zhWuksBZzDy6hJrnn5UYFHHP9qUpaNA4HHnij7vXN6W_HpsKmELg?key=g3Vs1-oIvhXl3o64xetJ4g\" width=\"430\" /></p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Launch timeline:</strong> Track record visible.</li>\n\n\n\n<li><strong>Upvote accumulation:</strong> Social proof currency.</li>\n\n\n\n<li><strong>Collection curation:</strong> Tastemaker status.</li>\n\n\n\n<li><strong>Steal this:</strong> History builds credibility.</li>\n</ul>\n\n\n\n<h4 class=\"wp-block-heading\"><strong>15. Figma – Collaboration Visualization</strong></h4>\n\n\n\n<p>Figma profiles showcase collaborative work by default – files display team ownership, not just individual creators. This reflects how modern design actually happens.</p>\n\n\n\n<figure class=\"wp-block-image\"><img alt=\"Figma collaboration\" src=\"https://lh7-rt.googleusercontent.com/docsz/AD_4nXeP7ABU8f5lPpJlwsixf36K3n0FKOgfYb1coYw-DQCNlifcSzhK0WdNLisYpJoJHwOUeELoS_5ryvXUpY50nCEpGNZn8dLkCodXs5KQ4V10tdTIJWA1KyBLt9RgiS_KPwOKNSIA?key=g3Vs1-oIvhXl3o64xetJ4g\" /></figure>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>File previews:</strong> Automatic portfolio generation.</li>\n\n\n\n<li><strong>Team context:</strong> Collaborative credentials.</li>\n\n\n\n<li><strong>Plugin development:</strong> Technical skills showcase.</li>\n</ul>\n\n\n\n<p><strong>Steal this:</strong> Modern work is teamwork.</p>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>Why Mobile Profile Optimization is a Must</strong></h2>\n\n\n\n<p>Here&#8217;s the reality check: Your beautifully designed desktop profile? <em>Most</em> users will never see it.</p>\n\n\n\n<p>It differs between segments like age group and industry, but <a href=\"https://research.com/software/guides/mobile-vs-desktop-usage\">96.3% of internet users access via mobile phones</a>. Yet most profile pages still treat mobile as an afterthought &#8211; cramming desktop designs into smaller screens and wondering why engagement tanks.</p>\n\n\n\n<p><strong>The paradox:</strong> Desktop users spend <a href=\"https://www.semrush.com/blog/mobile-vs-desktop-usage/\">~77.8% longer per visit</a>, while mobile users generate 81% higher visit volume. This isn&#8217;t about choosing sides. It&#8217;s about understanding each platform&#8217;s strengths and designing accordingly.</p>\n\n\n\n<p>Mobile profile optimization prioritizes thumb-zone interaction and vertical information architecture. Get this wrong, and you lose the majority of your audience before they even engage.</p>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>Mobile Constraints That Matter</strong></h3>\n\n\n\n<p><strong>Touch Targets</strong></p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><a href=\"https://developer.apple.com/design/human-interface-guidelines/designing-for-ios/\">44x44px minimum (Apple HIG)</a>.</li>\n\n\n\n<li><a href=\"https://m3.material.io/\">48x48dp minimum (Material Design)</a>.</li>\n\n\n\n<li><a href=\"https://www.w3.org/WAI/WCAG21/Understanding/target-size.html\">20% spacing prevents mis-taps</a>.</li>\n</ul>\n\n\n\n<p><strong>Information Architecture</strong></p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Progressive disclosure by default.</li>\n\n\n\n<li>Expand on explicit intent only.</li>\n\n\n\n<li><a href=\"https://make.wordpress.org/design/2019/10/31/proposal-a-consistent-spacing-system-for-wordpress/\">Vertical rhythm consistency using 8px grid system</a>.</li>\n</ul>\n\n\n\n<p><strong>Performance Requirements</strong></p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>3-second maximum load time.</li>\n\n\n\n<li>Lazy loading below the fold.</li>\n\n\n\n<li>Image optimization is critical.</li>\n</ul>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>Platform Solutions Worth Stealing</strong></h3>\n\n\n\n<p><strong>LinkedIn:</strong> Card-based sections create digestible chunks. Each card is self-contained, swipeable, and complete.</p>\n\n\n\n<p><strong>GitHub:</strong> Collapsible sections preserve desktop density. Critical info visible, details on demand.</p>\n\n\n\n<p><strong>Discord:</strong> Native gestures for navigation. Swipe between servers feels natural, reduces cognitive load.</p>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>Implementation Without the Headache</strong></h2>\n\n\n\n<p>Efficient profile implementation leverages existing infrastructure to reduce development time and maintenance burden.</p>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>Build vs. Buy Reality Check</strong></h3>\n\n\n\n<p><strong>DIY Timeline:</strong></p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Week 1-2: Database schema and API.</li>\n\n\n\n<li>Week 3: Frontend components.</li>\n\n\n\n<li>Week 4: Image handling and optimization.</li>\n\n\n\n<li>Ongoing: Security updates and maintenance.</li>\n</ul>\n\n\n\n<p><strong>The Gravatar Approach:</strong></p>\n\n\n\n<p><a href=\"https://blog.gravatar.com/2024/06/03/profiles-as-a-service/\">Gravatar already powers avatars across WordPress.com, Slack, GitHub, and OpenAI</a>. Their evolution brings a complete profile solution:</p>\n\n\n\n<p><strong>Current Gravatar Reality:</strong></p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Billions of avatars are served monthly.</li>\n\n\n\n<li>Email-based identity system.</li>\n\n\n\n<li>Zero license keys required.</li>\n\n\n\n<li><a href=\"https://blog.gravatar.com/2024/10/30/introducing-native-integrations-for-gravatar-mobile-sdk/\">Native mobile SDKs released in October 2024</a>.</li>\n</ul>\n\n\n\n<p><strong>The Gravatar Approach:</strong></p>\n\n\n\n<p>Gravatar&#8217;s <a href=\"https://docs.gravatar.com/\">Profile-as-a-Service API</a> provides: </p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Full profile data access (avatars, bios, interests, verified accounts) </li>\n\n\n\n<li>Open API with no licensing requirements </li>\n\n\n\n<li>80+ million existing profiles </li>\n\n\n\n<li>Automatic profile syncing across platforms </li>\n\n\n\n<li>Native mobile SDKs for iOS and Android </li>\n</ul>\n\n\n\n<p>Learn more: <a href=\"https://docs.gravatar.com/\">https://docs.gravatar.com/</a> </p>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>Critical Technical Decisions</strong></h3>\n\n\n\n<p><strong>Image Handling</strong></p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>A CDN is required for global performance.</li>\n\n\n\n<li>Multiple size variants are needed.</li>\n\n\n\n<li>Format detection and serving.</li>\n\n\n\n<li><a href=\"https://www.w3.org/WAI/WCAG21/Understanding/target-size.html\">WCAG 2.2 compliance for accessibility</a>.</li>\n</ul>\n\n\n\n<p><strong>Privacy Compliance</strong></p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>GDPR consent mechanisms.</li>\n\n\n\n<li>Data portability options.</li>\n\n\n\n<li>User-controlled sharing (Gravatar&#8217;s approach).</li>\n</ul>\n\n\n\n<p><strong>Performance Optimization</strong></p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Edge caching strategies.</li>\n\n\n\n<li>Progressive enhancement.</li>\n\n\n\n<li>Core Web Vitals compliance.</li>\n</ul>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>What&#8217;s Next for Profile Design</strong></h2>\n\n\n\n<p>Three trends reshape profile architecture:</p>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>Unified Identity Systems</strong></h3>\n\n\n\n<p><strong>Gravatar&#8217;s vision: </strong>One profile, updated everywhere. Email becomes the universal identity anchor.</p>\n\n\n\n<p>Users demand control. They own the data, and platforms display it. The winning platforms embrace this shift.<a href=\"https://blog.gravatar.com/2024/06/03/profiles-as-a-service/\"> 85% of adults worldwide want additional steps to protect online privacy</a> – unified systems deliver both convenience and control.</p>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>Privacy-First Architecture</strong></h3>\n\n\n\n<p>Granular sharing controls become a competitive advantage. Users specify what shares are where. Trust drives retention.</p>\n\n\n\n<p>Gravatar&#8217;s model: Users decide what&#8217;s shared, and platforms respect those decisions. This approach aligns with evolving regulations while building user confidence.</p>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>Stop Building. Start Converting.</strong></h2>\n\n\n\n<p>Profile pages fail when built in isolation. Each platform reinvents the wheel, users suffer through repetitive onboarding, and developers waste weeks on solved problems.</p>\n\n\n\n<p>The solution is clear: Study these 15 examples. Steal what works. Then decide – build from scratch or leverage existing infrastructure?</p>\n\n\n\n<p><strong>Your Next Move:</strong></p>\n\n\n\n<ol class=\"wp-block-list\">\n<li>Audit your current profile system against these examples</li>\n\n\n\n<li>List the gaps costing you conversions</li>\n\n\n\n<li>Calculate the real cost of DIY development</li>\n\n\n\n<li>Consider unified identity solutions like Gravatar</li>\n</ol>\n\n\n\n<p>Using the <a href=\"https://blog.gravatar.com/2024/08/26/gravatar-api-tutorial-for-app-developers/\">Gravatar API</a> for importing profile data helps establish attractive and consistent profile designs. This improves the overall look of your application and guarantees the accuracy of profile information. </p>\n\n\n\n<p>Gravatar&#8217;s profile integration is already revolutionizing user profile design for leading websites such as <a href=\"https://pocketcasts.com/\">Pocket Casts</a> and WordPress.com. These platforms use Gravatar&#8217;s features to enhance user engagement and provide a more dynamic profile experience to users worldwide.</p>\n\n\n\n<p>Stop building profile systems. Start building profile experiences that convert Join the thousands of people customizing their unique profiles today with <a href=\"https://docs.gravatar.com/\">Gravatar</a>!  .</p>\";s:7:\"attribs\";a:0:{}s:8:\"xml_base\";s:0:\"\";s:17:\"xml_base_explicit\";b:0;s:8:\"xml_lang\";s:0:\"\";}}s:7:\"pubDate\";a:1:{i:0;a:5:{s:4:\"data\";s:31:\"Fri, 04 Jul 2025 15:38:51 +0000\";s:7:\"attribs\";a:0:{}s:8:\"xml_base\";s:0:\"\";s:17:\"xml_base_explicit\";b:0;s:8:\"xml_lang\";s:0:\"\";}}}s:32:\"http://purl.org/dc/elements/1.1/\";a:1:{s:7:\"creator\";a:1:{i:0;a:5:{s:4:\"data\";s:11:\"Ronnie Burt\";s:7:\"attribs\";a:0:{}s:8:\"xml_base\";s:0:\"\";s:17:\"xml_base_explicit\";b:0;s:8:\"xml_lang\";s:0:\"\";}}}}}i:31;a:6:{s:4:\"data\";s:21:\"\n	\n	\n	\n	\n	\n	\n	\n	\n	\n	\n\";s:7:\"attribs\";a:0:{}s:8:\"xml_base\";s:0:\"\";s:17:\"xml_base_explicit\";b:0;s:8:\"xml_lang\";s:0:\"\";s:5:\"child\";a:2:{s:0:\"\";a:5:{s:5:\"title\";a:1:{i:0;a:5:{s:4:\"data\";s:73:\"Open Channels FM: Emojis, Exclamation Marks, and Reading the Room in Text\";s:7:\"attribs\";a:0:{}s:8:\"xml_base\";s:0:\"\";s:17:\"xml_base_explicit\";b:0;s:8:\"xml_lang\";s:0:\"\";}}s:4:\"guid\";a:1:{i:0;a:5:{s:4:\"data\";s:33:\"https://openchannels.fm/?p=100417\";s:7:\"attribs\";a:0:{}s:8:\"xml_base\";s:0:\"\";s:17:\"xml_base_explicit\";b:0;s:8:\"xml_lang\";s:0:\"\";}}s:4:\"link\";a:1:{i:0;a:5:{s:4:\"data\";s:78:\"https://openchannels.fm/emojis-exclamation-marks-and-reading-the-room-in-text/\";s:7:\"attribs\";a:0:{}s:8:\"xml_base\";s:0:\"\";s:17:\"xml_base_explicit\";b:0;s:8:\"xml_lang\";s:0:\"\";}}s:11:\"description\";a:1:{i:0;a:5:{s:4:\"data\";s:173:\"Tone in writing significantly influences communication, especially in async messages, where emojis, punctuation, and warmth affect how messages are received and interpreted.\";s:7:\"attribs\";a:0:{}s:8:\"xml_base\";s:0:\"\";s:17:\"xml_base_explicit\";b:0;s:8:\"xml_lang\";s:0:\"\";}}s:7:\"pubDate\";a:1:{i:0;a:5:{s:4:\"data\";s:31:\"Fri, 04 Jul 2025 07:28:24 +0000\";s:7:\"attribs\";a:0:{}s:8:\"xml_base\";s:0:\"\";s:17:\"xml_base_explicit\";b:0;s:8:\"xml_lang\";s:0:\"\";}}}s:32:\"http://purl.org/dc/elements/1.1/\";a:1:{s:7:\"creator\";a:1:{i:0;a:5:{s:4:\"data\";s:5:\"BobWP\";s:7:\"attribs\";a:0:{}s:8:\"xml_base\";s:0:\"\";s:17:\"xml_base_explicit\";b:0;s:8:\"xml_lang\";s:0:\"\";}}}}}i:32;a:6:{s:4:\"data\";s:21:\"\n	\n	\n	\n	\n	\n	\n	\n	\n	\n	\n\";s:7:\"attribs\";a:0:{}s:8:\"xml_base\";s:0:\"\";s:17:\"xml_base_explicit\";b:0;s:8:\"xml_lang\";s:0:\"\";s:5:\"child\";a:2:{s:0:\"\";a:5:{s:5:\"title\";a:1:{i:0;a:5:{s:4:\"data\";s:42:\"Aaron Jorbin: My May And June in WordPress\";s:7:\"attribs\";a:0:{}s:8:\"xml_base\";s:0:\"\";s:17:\"xml_base_explicit\";b:0;s:8:\"xml_lang\";s:0:\"\";}}s:4:\"guid\";a:1:{i:0;a:5:{s:4:\"data\";s:31:\"https://aaron.jorb.in/?p=208437\";s:7:\"attribs\";a:0:{}s:8:\"xml_base\";s:0:\"\";s:17:\"xml_base_explicit\";b:0;s:8:\"xml_lang\";s:0:\"\";}}s:4:\"link\";a:1:{i:0;a:5:{s:4:\"data\";s:51:\"https://aaron.jorb.in/my-may-and-june-in-wordpress/\";s:7:\"attribs\";a:0:{}s:8:\"xml_base\";s:0:\"\";s:17:\"xml_base_explicit\";b:0;s:8:\"xml_lang\";s:0:\"\";}}s:11:\"description\";a:1:{i:0;a:5:{s:4:\"data\";s:5288:\"<p>My May and June in WordPress focused on helping get 6.8.2 set up for success and gardening old trac tickets. </p>\n\n\n\n<p>This was my first time putting together the squad for a minor release that I wasn&#8217;t going to be a member of. I coordinated with a few active committers, team reps, and the 6.8.0 release coordinators to review the folks who volunteered to help lead a maintenance release. The first step was identifying from the volunteers one person who could be the primary lead. This involved reaffirming that people could still make the commitment. Once the first person was identified, we looked for folks to compliment them and I confirmed their availability. After that, I announced it and the 6.8.2 team got off to a quick start getting ready for the next release of WordPress.</p>\n\n\n\n<p>I&#8217;ve also been spending some time looking at some long neglected tickets.  In order to not feel stuck, I&#8217;ve moved between a few reports on trac. The <a href=\"https://core.trac.wordpress.org/tickets/close\">close report</a> (which is now under 200), one looking at <a href=\"https://core.trac.wordpress.org/query?status=accepted&amp;status=assigned&amp;status=new&amp;status=reopened&amp;status=reviewing&amp;keywords=~has-patch&amp;col=id&amp;col=summary&amp;col=status&amp;col=owner&amp;col=type&amp;col=priority&amp;col=milestone&amp;col=changetime&amp;order=changetime\">tickets with a patch that haven&#8217;t received</a> attention in a long time and <a href=\"https://core.trac.wordpress.org/tickets/ancient\">the ancient report</a>. Over half the tickets I touched during this span of time are now closed.</p>\n\n\n\n<p>Another task I did was once again participate in the <a href=\"https://lgbtqpress.com/2025/05/share-your-pride-photo-drive-is-back-for-2025/\">Share Your Pride photo drive</a>. I added a total of <a href=\"https://wordpress.org/photos/author/jorbin/\">32 photos</a> though not all are in the photo drive. One of my favorites is used as the featured image on this post <img alt=\"☺\" class=\"wp-smiley\" src=\"https://s.w.org/images/core/emoji/16.0.1/72x72/263a.png\" style=\"height: 1em;\" /></p>\n\n\n\n<h2 class=\"wp-block-heading\">By the numbers</h2>\n\n\n\n<p>During these two months, I contributed to 131 tickets on trac, made 4 commits to core, received 10 props, put together the squad for a minor release, wrote 1 make/core post, added 32 photos to the photo directory, and led one bug scrub.</p>\n\n\n\n<p>I had 20 sponsors these months: <a href=\"https://github.com/jeffpaul\" rel=\"noreferrer noopener\" target=\"_blank\">Jeffrey Paul</a>, <a href=\"https://github.com/philipjohn\" rel=\"noreferrer noopener\" target=\"_blank\">philipjohn</a>, <a href=\"https://github.com/zstepek\" rel=\"noreferrer noopener\" target=\"_blank\">Zach Stepek</a>, <a href=\"https://github.com/kkoppenhaver\" rel=\"noreferrer noopener\" target=\"_blank\">Keanan Koppenhaver</a>, <a href=\"https://github.com/Mamaduka\" rel=\"noreferrer noopener\" target=\"_blank\">George Mamadashvili</a>, <a href=\"https://github.com/kingkool68\">Russell Heimlich </a>, <a href=\"https://github.com/austinginder\">Austin Ginder</a>, <a href=\"https://github.com/adamsilverstein\">Adam Silverstein</a>, <a href=\"https://github.com/felixarntz\">Felix Arntz</a>, <a href=\"https://github.com/desrosj\">Jonathan Desrosiers</a>, <a href=\"https://github.com/bacoords\">Brian Coords</a>, <a href=\"https://github.com/mklute101\">mklute101</a>, <a href=\"https://github.com/timnashcouk\">Tim Nash</a>, <a href=\"https://github.com/jayhoppie\">Jay Hoppie</a>,<a href=\"https://github.com/dknauss\"> Dan Knauss</a>, <a href=\"https://github.com/kcristiano\">Kevin Cristiano</a>, <a href=\"https://kinsta.com/\">Kinsta</a>, <a href=\"https://github.com/whyisjake\">Jake Spurlock</a>, <a href=\"https://github.com/afragen\">Andy Fragen</a> and one who wishes to remain anonymous. Thank you for believing in and supporting my contributions to Open Source.</p>\n\n\n\n<p></p>\n\n\n\n<p>Previous: <a href=\"https://aaron.jorb.in/my-march-and-april-in-wordpress/\">March/April 2025</a>, <a href=\"https://aaron.jorb.in/my-february-in-wordpress-2/\">February 2025</a>, <a href=\"https://aaron.jorb.in/my-january-in-wordpress-2/\">January 2025</a>, <a href=\"https://aaron.jorb.in/my-2024-in-wordpress/\">2024 as a whole</a>, <a href=\"https://aaron.jorb.in/my-october-in-wordpress/\">October 2024</a>, <a href=\"https://aaron.jorb.in/my-september-in-wordpress/\">September 2024</a>, <a href=\"https://aaron.jorb.in/my-august-in-wordpress/\">August 2024</a>, <a href=\"https://aaron.jorb.in/my-july-in-wordpress/\">July 2024</a>, <a href=\"https://aaron.jorb.in/my-june-in-wordpress/\">June 2024</a>, <a href=\"https://aaron.jorb.in/my-may-in-wordpress/\">May 2024</a>, <a href=\"https://aaron.jorb.in/my-april-in-wordpress/\">April 2024</a>, <a href=\"https://aaron.jorb.in/my-march-in-wordpress/\">March 2024</a>, <a href=\"https://aaron.jorb.in/my-february-in-wordpress/\">February 2024</a>, <a href=\"https://aaron.jorb.in/my-january-in-wordpress/\">January 2024</a>, <a href=\"https://aaron.jorb.in/my-december-in-wordpress/\">December 2023</a>, <a href=\"https://aaron.jorb.in/my-november-in-wordpress/\">November 2023</a></p>\n<p>The post <a href=\"https://aaron.jorb.in/my-may-and-june-in-wordpress/\">My May And June in WordPress</a> appeared first on <a href=\"https://aaron.jorb.in\">Aaron Jorbin</a>.</p>\";s:7:\"attribs\";a:0:{}s:8:\"xml_base\";s:0:\"\";s:17:\"xml_base_explicit\";b:0;s:8:\"xml_lang\";s:0:\"\";}}s:7:\"pubDate\";a:1:{i:0;a:5:{s:4:\"data\";s:31:\"Thu, 03 Jul 2025 19:02:58 +0000\";s:7:\"attribs\";a:0:{}s:8:\"xml_base\";s:0:\"\";s:17:\"xml_base_explicit\";b:0;s:8:\"xml_lang\";s:0:\"\";}}}s:32:\"http://purl.org/dc/elements/1.1/\";a:1:{s:7:\"creator\";a:1:{i:0;a:5:{s:4:\"data\";s:6:\"jorbin\";s:7:\"attribs\";a:0:{}s:8:\"xml_base\";s:0:\"\";s:17:\"xml_base_explicit\";b:0;s:8:\"xml_lang\";s:0:\"\";}}}}}i:33;a:6:{s:4:\"data\";s:21:\"\n	\n	\n	\n	\n	\n	\n	\n	\n	\n	\n\";s:7:\"attribs\";a:0:{}s:8:\"xml_base\";s:0:\"\";s:17:\"xml_base_explicit\";b:0;s:8:\"xml_lang\";s:0:\"\";s:5:\"child\";a:2:{s:0:\"\";a:5:{s:5:\"title\";a:1:{i:0;a:5:{s:4:\"data\";s:53:\"Open Channels FM: Clarity Beats Brevity in Async Work\";s:7:\"attribs\";a:0:{}s:8:\"xml_base\";s:0:\"\";s:17:\"xml_base_explicit\";b:0;s:8:\"xml_lang\";s:0:\"\";}}s:4:\"guid\";a:1:{i:0;a:5:{s:4:\"data\";s:33:\"https://openchannels.fm/?p=100390\";s:7:\"attribs\";a:0:{}s:8:\"xml_base\";s:0:\"\";s:17:\"xml_base_explicit\";b:0;s:8:\"xml_lang\";s:0:\"\";}}s:4:\"link\";a:1:{i:0;a:5:{s:4:\"data\";s:60:\"https://openchannels.fm/clarity-beats-brevity-in-async-work/\";s:7:\"attribs\";a:0:{}s:8:\"xml_base\";s:0:\"\";s:17:\"xml_base_explicit\";b:0;s:8:\"xml_lang\";s:0:\"\";}}s:11:\"description\";a:1:{i:0;a:5:{s:4:\"data\";s:195:\"In async work, short messages often lead to confusion. Being clear and detailed helps everyone understand without endless back-and-forth. Good communication is about being useful, not just quick.\";s:7:\"attribs\";a:0:{}s:8:\"xml_base\";s:0:\"\";s:17:\"xml_base_explicit\";b:0;s:8:\"xml_lang\";s:0:\"\";}}s:7:\"pubDate\";a:1:{i:0;a:5:{s:4:\"data\";s:31:\"Thu, 03 Jul 2025 11:38:47 +0000\";s:7:\"attribs\";a:0:{}s:8:\"xml_base\";s:0:\"\";s:17:\"xml_base_explicit\";b:0;s:8:\"xml_lang\";s:0:\"\";}}}s:32:\"http://purl.org/dc/elements/1.1/\";a:1:{s:7:\"creator\";a:1:{i:0;a:5:{s:4:\"data\";s:5:\"BobWP\";s:7:\"attribs\";a:0:{}s:8:\"xml_base\";s:0:\"\";s:17:\"xml_base_explicit\";b:0;s:8:\"xml_lang\";s:0:\"\";}}}}}i:34;a:6:{s:4:\"data\";s:21:\"\n	\n	\n	\n	\n	\n	\n	\n	\n	\n	\n\";s:7:\"attribs\";a:0:{}s:8:\"xml_base\";s:0:\"\";s:17:\"xml_base_explicit\";b:0;s:8:\"xml_lang\";s:0:\"\";s:5:\"child\";a:2:{s:0:\"\";a:5:{s:5:\"title\";a:1:{i:0;a:5:{s:4:\"data\";s:51:\"Peter Wilson: Unit testing WordPress plugin headers\";s:7:\"attribs\";a:0:{}s:8:\"xml_base\";s:0:\"\";s:17:\"xml_base_explicit\";b:0;s:8:\"xml_lang\";s:0:\"\";}}s:4:\"guid\";a:1:{i:0;a:5:{s:4:\"data\";s:30:\"https://peterwilson.cc/?p=6615\";s:7:\"attribs\";a:0:{}s:8:\"xml_base\";s:0:\"\";s:17:\"xml_base_explicit\";b:0;s:8:\"xml_lang\";s:0:\"\";}}s:4:\"link\";a:1:{i:0;a:5:{s:4:\"data\";s:61:\"https://peterwilson.cc/unit-testing-wordpress-plugin-headers/\";s:7:\"attribs\";a:0:{}s:8:\"xml_base\";s:0:\"\";s:17:\"xml_base_explicit\";b:0;s:8:\"xml_lang\";s:0:\"\";}}s:11:\"description\";a:1:{i:0;a:5:{s:4:\"data\";s:656:\"<p>WordPress plugins require a number of headers to be included in the plugin file for them to render correctly in the dashboard. If releasing a plugin on WordPress.org then a number of additional headers are required in the readme file.</p>\n\n\n\n<p>The problem I have is that I can never remember which header goes where. Each time I write a plugin, I have to spend time reading the docs and making sure everything is in the correct location.</p>\n\n\n\n<p>Continue reading <a href=\"https://peterwilson.cc/unit-testing-wordpress-plugin-headers/\">Unit testing WordPress plugin headers</a> on <a href=\"https://peterwilson.cc\" rel=\"nofollow\">peterwilson.cc</a></p>\";s:7:\"attribs\";a:0:{}s:8:\"xml_base\";s:0:\"\";s:17:\"xml_base_explicit\";b:0;s:8:\"xml_lang\";s:0:\"\";}}s:7:\"pubDate\";a:1:{i:0;a:5:{s:4:\"data\";s:31:\"Wed, 02 Jul 2025 21:43:10 +0000\";s:7:\"attribs\";a:0:{}s:8:\"xml_base\";s:0:\"\";s:17:\"xml_base_explicit\";b:0;s:8:\"xml_lang\";s:0:\"\";}}}s:32:\"http://purl.org/dc/elements/1.1/\";a:1:{s:7:\"creator\";a:1:{i:0;a:5:{s:4:\"data\";s:12:\"Peter Wilson\";s:7:\"attribs\";a:0:{}s:8:\"xml_base\";s:0:\"\";s:17:\"xml_base_explicit\";b:0;s:8:\"xml_lang\";s:0:\"\";}}}}}i:35;a:6:{s:4:\"data\";s:21:\"\n	\n	\n	\n	\n	\n	\n	\n	\n	\n	\n\";s:7:\"attribs\";a:0:{}s:8:\"xml_base\";s:0:\"\";s:17:\"xml_base_explicit\";b:0;s:8:\"xml_lang\";s:0:\"\";s:5:\"child\";a:2:{s:0:\"\";a:5:{s:5:\"title\";a:1:{i:0;a:5:{s:4:\"data\";s:31:\"bbPress: bbPress 2.6.14 is out!\";s:7:\"attribs\";a:0:{}s:8:\"xml_base\";s:0:\"\";s:17:\"xml_base_explicit\";b:0;s:8:\"xml_lang\";s:0:\"\";}}s:4:\"guid\";a:1:{i:0;a:5:{s:4:\"data\";s:29:\"https://bbpress.org/?p=245323\";s:7:\"attribs\";a:0:{}s:8:\"xml_base\";s:0:\"\";s:17:\"xml_base_explicit\";b:0;s:8:\"xml_lang\";s:0:\"\";}}s:4:\"link\";a:1:{i:0;a:5:{s:4:\"data\";s:55:\"https://bbpress.org/blog/2025/07/bbpress-2-6-14-is-out/\";s:7:\"attribs\";a:0:{}s:8:\"xml_base\";s:0:\"\";s:17:\"xml_base_explicit\";b:0;s:8:\"xml_lang\";s:0:\"\";}}s:11:\"description\";a:1:{i:0;a:5:{s:4:\"data\";s:726:\"<p>bbPress 2.6.14 is a <strong>minor</strong> release that fixes <a href=\"https://bbpress.trac.wordpress.org/milestone/2.6.14\">20 issues</a>. For everyone running bbPress 2.6, feel free to update at your earliest convenience. <img alt=\"🍯\" class=\"wp-smiley\" src=\"https://s.w.org/images/core/emoji/16.0.1/72x72/1f36f.png\" style=\"height: 1em;\" /></p>\n\n\n\n<p>This release improves Akismet, BuddyPress, and PHP 8.2 support, moderation terms, search, and more!</p>\n\n\n\n<p>(All of these fixes have already been merged into trunk/2.7.)</p>\n\n\n\n<p>Thank you to everyone who contributed to this bbPress release! <img alt=\"🙏\" class=\"wp-smiley\" src=\"https://s.w.org/images/core/emoji/16.0.1/72x72/1f64f.png\" style=\"height: 1em;\" /></p>\";s:7:\"attribs\";a:0:{}s:8:\"xml_base\";s:0:\"\";s:17:\"xml_base_explicit\";b:0;s:8:\"xml_lang\";s:0:\"\";}}s:7:\"pubDate\";a:1:{i:0;a:5:{s:4:\"data\";s:31:\"Wed, 02 Jul 2025 18:15:15 +0000\";s:7:\"attribs\";a:0:{}s:8:\"xml_base\";s:0:\"\";s:17:\"xml_base_explicit\";b:0;s:8:\"xml_lang\";s:0:\"\";}}}s:32:\"http://purl.org/dc/elements/1.1/\";a:1:{s:7:\"creator\";a:1:{i:0;a:5:{s:4:\"data\";s:17:\"John James Jacoby\";s:7:\"attribs\";a:0:{}s:8:\"xml_base\";s:0:\"\";s:17:\"xml_base_explicit\";b:0;s:8:\"xml_lang\";s:0:\"\";}}}}}i:36;a:6:{s:4:\"data\";s:21:\"\n	\n	\n	\n	\n	\n	\n	\n	\n	\n	\n\";s:7:\"attribs\";a:0:{}s:8:\"xml_base\";s:0:\"\";s:17:\"xml_base_explicit\";b:0;s:8:\"xml_lang\";s:0:\"\";s:5:\"child\";a:2:{s:0:\"\";a:5:{s:5:\"title\";a:1:{i:0;a:5:{s:4:\"data\";s:71:\"WPTavern: #175 – Jennifer Schumacher on Learning From Agency Mistakes\";s:7:\"attribs\";a:0:{}s:8:\"xml_base\";s:0:\"\";s:17:\"xml_base_explicit\";b:0;s:8:\"xml_lang\";s:0:\"\";}}s:4:\"guid\";a:1:{i:0;a:5:{s:4:\"data\";s:48:\"https://wptavern.com/?post_type=podcast&p=197160\";s:7:\"attribs\";a:0:{}s:8:\"xml_base\";s:0:\"\";s:17:\"xml_base_explicit\";b:0;s:8:\"xml_lang\";s:0:\"\";}}s:4:\"link\";a:1:{i:0;a:5:{s:4:\"data\";s:85:\"https://wptavern.com/podcast/175-jennifer-schumacher-on-learning-from-agency-mistakes\";s:7:\"attribs\";a:0:{}s:8:\"xml_base\";s:0:\"\";s:17:\"xml_base_explicit\";b:0;s:8:\"xml_lang\";s:0:\"\";}}s:11:\"description\";a:1:{i:0;a:5:{s:4:\"data\";s:48363:\"<details>Transcript<div>\n<p>[00:00:19] <strong>Nathan Wrigley:</strong> Welcome to the Jukebox Podcast from WP Tavern. My name is Nathan Wrigley.</p>\n\n\n\n<p>Jukebox is a podcast which is dedicated to all things WordPress, the people, the events, the plugins, the blocks, the themes, and in this case, learning from mistakes in website development agencies.</p>\n\n\n\n<p>If you&#8217;d like to subscribe to the podcast, you can do that by searching for WP Tavern in your podcast player of choice, or by going to wptavern.com/feed/podcast, and you can copy that URL into most podcast players.</p>\n\n\n\n<p>If you have a topic that you&#8217;d like us to feature on the podcast, I&#8217;m keen to hear from you and hopefully get you, or your idea, featured on the show. Head to wptavern.com/contact/jukebox, and use the form there.</p>\n\n\n\n<p>So on the podcast today, we have Jennifer Schumacher.</p>\n\n\n\n<p>Jennifer has been working with WordPress and web development for over 15 years. Her journey began with a spark of curiosity in university, building her first WordPress website after a YouTube crash course. Then evolving into freelance gigs, team collaborations, and eventually running a white label agency working alongside other agencies around the world.</p>\n\n\n\n<p>Jennifer&#8217;s experiences have exposed her to the highs and lows of agency life. Projects that run smoothly, but also cultures that can become toxic, people burning out, and the all too familiar frustration of unbillable hours, and broken processes.</p>\n\n\n\n<p>This inspired Jennifer&#8217;s lightning talk at WordCamp Europe 2025, where she shared some of the most common, and painful, mistakes she&#8217;s seen agencies make, and what can be learned from them.</p>\n\n\n\n<p>Jennifer walks us through her path in the WordPress world, and we discuss three real world mistakes agencies make. Web support that drains your soul, the design handoff from hell, and work more, bill less, and smile anyway.</p>\n\n\n\n<p>We talk through support, bottlenecks, frustrating design to development handoffs, and the dilemma of over servicing clients without fair compensation.</p>\n\n\n\n<p>Jennifer shares her candid perspective on why processes and honest communication matter, not just for the bottom line, but for the mental health and building sustainable teams. She also discusses how transparency, learning from failure, and continually improving processes can improve agency life.</p>\n\n\n\n<p>Jennifer&#8217;s approach is refreshingly open about both the mistakes and the solutions, aiming to help others avoid repeating them.</p>\n\n\n\n<p>If you found yourself frustrated with agency workflows, or are hoping to build a healthier business in the WordPress ecosystem, this episode is for you.</p>\n\n\n\n<p>If you&#8217;re interested in finding out more, you can find all of the links in the show notes by heading to wptavern.com/podcast, where you&#8217;ll find all the other episodes as well.</p>\n\n\n\n<p>And so without further delay, I bring you, Jennifer Schumacher.</p>\n\n\n\n<p>I am joined on the podcast today by Jennifer Schumacher. Hello, Jennifer.</p>\n\n\n\n<p>[00:03:26] <strong>Jennifer Schumacher:</strong> Hello. Nice to be here.</p>\n\n\n\n<p>[00:03:28] <strong>Nathan Wrigley:</strong> We&#8217;re here on Contrib Day. It&#8217;s WordCamp Europe 2025. Now, because it&#8217;s Contrib Day, that means you haven&#8217;t yet done what it is that you are going to do at WordCamp Europe. But you&#8217;ve got a presentation, like a lightning talk. So you&#8217;ve got 10 minutes to stand on the stage.</p>\n\n\n\n<p>The idea is that you are going to be talking about agency, WordPress agencies, how they mess up, I&#8217;m going to use that word, and how they can learn from their mistakes.</p>\n\n\n\n<p>So before we get into that, just tell us a little bit about you.</p>\n\n\n\n<p>[00:03:56] <strong>Jennifer Schumacher:</strong> I started web development about 15 years ago, maybe a even more even. I was at university, no money, on a freelance platform, and somebody asked me if I could build a website. I checked on YouTube, okay WordPress. I said yes, and then I sold a website. No idea how to do it, honestly. But then YouTube helped me figure things out, and that&#8217;s how I started and fell in love with it. No way to turn back.</p>\n\n\n\n<p>Went for it, did a couple of freelance gigs and then, you know, joining other team members, joining other people in the freelance world, building like groups, working on stuff together, working on projects. And then it grew, got bigger. We got bigger projects. We built a white label team working for the agencies, collaborating with other agencies. And that&#8217;s what I have done over the past years. So that&#8217;s a bit of my background.</p>\n\n\n\n<p>[00:04:47] <strong>Nathan Wrigley:</strong> Yeah, that&#8217;s perfect. Yeah, that&#8217;s great. I think your story sounds like a lot of people&#8217;s stories in that they, if you began 15 years ago, the web was still very much discovering what it was going to be. And you drop in and learn as you went along. I think maybe now that&#8217;s a little bit more difficult. I think if you drop in these days, it&#8217;s maybe more challenging. There&#8217;s so much more competition out there and things like that. yeah, your story kind of mimics mine except that you grew an agency and I didn&#8217;t, I just stuck as a one person, and that kind of worked out for me.</p>\n\n\n\n<p>[00:05:15] <strong>Jennifer Schumacher:</strong> Yeah, it&#8217;s like the people network, right? You meet different people and then you get to know each other, and then you start learning, and then you think about the opportunities. And then either you say, okay, this is a path that I want to take, or you don&#8217;t, right?</p>\n\n\n\n<p>[00:05:27] <strong>Nathan Wrigley:</strong> And have you ever worked for other people in website building? Have you worked for other agencies, or been an employee? Or has it always been you and the agencies that you have run?</p>\n\n\n\n<p>[00:05:36] <strong>Jennifer Schumacher:</strong> I never have been like an employee per se, so it was more like a contractor, but either freelance or for the agency that we built. But the nice thing, and why I really loved this was it was in different roles, right? Sometimes I was the designer in the beginning, or I was the developer. Later on I did develop myself, but that was in the WP Bakery days. So I don&#8217;t do that anymore to be honest.</p>\n\n\n\n<p>Yeah, so it was design then more development. And then later on I moved more into project management. And then in the most recent years, there&#8217;s so many things that I, after all those years, you know, it&#8217;s nice, I love WordPress, but certain things make me sick. I was like, God, no, I don&#8217;t want this anymore.</p>\n\n\n\n<p>Certain stress levels that I&#8217;ve reached where I said, no, I don&#8217;t want to do it the same old way as usual. This is something that my talk will be about, to be honest.</p>\n\n\n\n<p>And the last couple of years have been more about process improvement. Doing things faster, less stress, and then also all these unbillable hours that many people just hide below the table. So this has been my focus for the last couple of years.</p>\n\n\n\n<p>[00:06:41] <strong>Nathan Wrigley:</strong> Okay. Well, I&#8217;ve got to say it&#8217;s very, very nice to meet somebody who&#8217;s really open and honest about their successes, but also things that they consider they could do better. Let&#8217;s use the word failures. I think most people kind of hide that stuff, but it&#8217;s really interesting that you are doing a presentation where you are raising that as, okay, I messed this up, I messed this up, I messed this up, and here&#8217;s how I took it as a, you say learning opportunity, which I suppose is the best way to parse any of those kind of things.</p>\n\n\n\n<p>Why are you doing a talk though at WordCamp? So this is kind of a more of a community question. It&#8217;s not really about the presentation itself. I&#8217;m just curious as to why, what is it that you get out of it? Do you just enjoy sort of hanging out at these events or, why have you decided to do it?</p>\n\n\n\n<p>[00:07:20] <strong>Jennifer Schumacher:</strong> How can I explain that in the best possible way? I&#8217;ve met many great people over the years, but I&#8217;ve seen many of them who got frustrated about certain things in part of the culture at the agency they worked at. I&#8217;ve seen toxic cultures as well. I&#8217;ve seen many projects that started off very nice and then it became frustrating over the time. And then towards the end, people were not getting paid according to what they actually delivered.</p>\n\n\n\n<p>I&#8217;ve seen people that later on actually quit and they said again, I don&#8217;t want to do it anymore. That they were so frustrated, especially in project management, I&#8217;ve seen a couple of them just drop out. It&#8217;s like, you know what? Not doing it anymore. And I don&#8217;t think that that&#8217;s worth it.</p>\n\n\n\n<p>If we don&#8217;t talk about what goes wrong, if we don&#8217;t acknowledge about stuff, these things that could be better, and then say, hey, you know what, let&#8217;s figure out a better path and resolve this kind of stress because we deserve a better team that&#8217;s in sync, then what are we doing? If we just continue and say, well, that&#8217;s agency life, you know? That&#8217;s how it is in agencies. No, it&#8217;s not supposed to be that way.</p>\n\n\n\n<p>If you just accept it and just go with it, then it&#8217;s going to be that way. I think it&#8217;s worth sharing that, because if you don&#8217;t ask the question, how can it be better? You&#8217;re not making anything better to be honest.</p>\n\n\n\n<p>[00:08:38] <strong>Nathan Wrigley:</strong> Okay. Thank you. So let&#8217;s hope that the wisdom that you impart will land with the people. But you&#8217;ve got this idea of three real world agency mistakes. That&#8217;s what you&#8217;re going to focus on in your 10 minutes.</p>\n\n\n\n<p>I have a question around that. So obviously you&#8217;re going to highlight the things that went wrong, explain how you tackled it. Do you ever get the sense though that there&#8217;s ever, and I&#8217;m doing air quotes, a perfect system? Have you ever landed on something where you think, okay, that&#8217;s it, I do not need to improve that thing anymore? Or is there always room for improvement?</p>\n\n\n\n<p>[00:09:09] <strong>Jennifer Schumacher:</strong> Well, that&#8217;s a good question to be honest. I&#8217;m German. Many Germans try to be perfect to be honest. But I don&#8217;t think perfect exists, and isn&#8217;t imperfect perfect. Because the thing is like, learning is a journey, so if we set up a system and then we figure out, okay, let&#8217;s try that way, and then we work with it and then see, what can we tweak, what can we improve? And isn&#8217;t that what makes it perfect, right? Because we keep improving things.</p>\n\n\n\n<p>There are new things coming out now, you know, AI is everywhere. So, are there certain things that we can use that help our system? We just keep tweaking it. So, no, perfect system. Do I want one? No. Is it fun to keep tweaking things? Yes. So I think you&#8217;re just trying to get started, build a certain setup and try to improve it over time.</p>\n\n\n\n<p>[00:09:58] <strong>Nathan Wrigley:</strong> Yeah. So that would&#8217;ve been the way I would&#8217;ve paraphrased it as well. You kind of get something which feels like it&#8217;s good for now and then the technology changes, WordPress adapts and you have to figure it out a new. Okay, that&#8217;s great.</p>\n\n\n\n<p>So there are three things that you&#8217;re going to tackle. Maybe you could&#8217;ve done 5, 10, but the time was probably the limitation. What are the three things that you are going to mention? What are the three things which agencies make as mistakes that you have encountered?</p>\n\n\n\n<p>[00:10:21] <strong>Jennifer Schumacher:</strong> First of all, I had to think a lot about, okay, which kind of situations do I want to include, right? Because over the years, you know, you collect a lot of stories, and I think the most impactful is a story. You want to talk about a specific situation where you were in. And so I was thinking about, what should I cover?</p>\n\n\n\n<p>For each story I made a nice headline. I can just quickly share those headlines, and then you think about what you think that that means.</p>\n\n\n\n<p>[00:10:46] <strong>Nathan Wrigley:</strong> Perfect.</p>\n\n\n\n<p>[00:10:47] <strong>Jennifer Schumacher:</strong> So the first one is, support that drains your soul. The second one is, the design handoff from hell. The third one is, work more, build less and smile anyway.</p>\n\n\n\n<p>[00:10:59] <strong>Nathan Wrigley:</strong> Let&#8217;s go back to the first one then. You&#8217;re going to have to say the exact wording, because I&#8217;ll probably get it wrong. What was number one again?</p>\n\n\n\n<p>[00:11:04] <strong>Jennifer Schumacher:</strong> It&#8217;s web support that drains your soul.</p>\n\n\n\n<p>[00:11:07] <strong>Nathan Wrigley:</strong> Okay, tell us, what went on here? What calamity befell you and your agency that led to that portion?</p>\n\n\n\n<p>[00:11:13] <strong>Jennifer Schumacher:</strong> I&#8217;ve seen it in many, many agencies and if, for example, once I had a agency in Switzerland and they said, we manage one point of contact for our clients. So this was mainly the project manager, right? So whenever the client wanted something, they contacted this person.</p>\n\n\n\n<p>Why was that not a good idea? Because pretty often the people that I met were just simply overworked, especially when it came to support staff. Because the client got in touch with them, they got in touch with the designer. The designer got in touch with them. They got back to the client and they were just in the middle on every little item.</p>\n\n\n\n<p>And the more you have of this kind of support work, the stressier it gets. And this is something where I&#8217;ve seen a lot of things go wrong and where I&#8217;ve seen a lot of frustration just for being the person in the middle.</p>\n\n\n\n<p>[00:11:58] <strong>Nathan Wrigley:</strong> That was something which was commonly, I want to use the word taught. People often told me it would be better to always deal with this one person, because that one person at least is this single point of contact. You can build up a relationship with them. Just prize that open a little bit. Has that led to problems, and what were those kind of problems? Was it that that person, I don&#8217;t know, maybe they are not a good communicator or something like that?</p>\n\n\n\n<p>[00:12:21] <strong>Jennifer Schumacher:</strong> Well, the thing is, that person doesn&#8217;t, it&#8217;s just a person most of the time that communicates. This person&#8217;s never resolving the issue. So for example, the client has something super simple, I want to change the position of that button. So the client asks their single point of contact. The single point of contact, they go to the developer, hey, they want to change that button. But then the developer goes back, but yeah, but this position we cannot do, it&#8217;s not recommended.</p>\n\n\n\n<p>It&#8217;s like ping pong. And let&#8217;s say changing that button takes like maybe just 30 minutes, but the entire communication about where the button should go and why not there, why it would be more recommendable to go into that spot exactly, or which size or animation they want. These kind of details take maybe two and a half hours. But now the client doesn&#8217;t really want to pay for the communication about it.</p>\n\n\n\n<p>And then in the end, I&#8217;ve seen many, many agencies, they just put this under the table, under the rug, or they say it and then just don&#8217;t admit it. And if you have a lot of these support items, you have a lot of unbillable hours. And is that sustainable? No. Is that frustrating? Yes. Especially if you&#8217;re a small team and you need to bill for the time. If you&#8217;re not able to bill for it, then what are we doing here?</p>\n\n\n\n<p>[00:13:31] <strong>Nathan Wrigley:</strong> So this is the idea then that in a company, let&#8217;s say that you as a freelancer are working with a company, I don&#8217;t know, maybe they&#8217;ve got a hundred employees or something like that. You&#8217;ve set it up so that you only speak with this one person in their company. But those other 99 people are funneling all of their bits and pieces through that one person.</p>\n\n\n\n<p>You just get this backwards and forwards. That one person becomes a bottleneck because they&#8217;ve got to communicate with the 99 people. Any change has to go through them.</p>\n\n\n\n<p>Okay, what was the second one? I&#8217;ve forgotten, I&#8217;m sorry.</p>\n\n\n\n<p>[00:13:57] <strong>Jennifer Schumacher:</strong> The design handoff from hell.</p>\n\n\n\n<p>[00:13:59] <strong>Nathan Wrigley:</strong> Okay, what&#8217;s that?</p>\n\n\n\n<p>[00:14:00] <strong>Jennifer Schumacher:</strong> Have you ever worked, like you&#8217;re a developer and then you are working on a project where they say, okay, the design will be done by a design agency or by some other designer. And then you get the design, you&#8217;re like, well, that doesn&#8217;t fit anymore what I thought I would spend on time in the beginning. And then I get a file, it was not even clear like this page, what should be the H1?</p>\n\n\n\n<p>And then inconsistent styles. And then suddenly on the mobile view, if the designer also did a mobile view, the designs do not match at all. Like, on this screen they use this size, on this screen, this size. Super inconsistent. And this is so frustrating. Because as a developer, in theory, then suddenly you have so many hours.</p>\n\n\n\n<p>Then, again, you have to decide, do I log them? Do I tell them that this is not anymore a fit? And if I am not anymore making it a fit, do I look bad? And again, unbillable hours. And then either you bill them or you&#8217;re like hiding them. I don&#8217;t like that.</p>\n\n\n\n<p>[00:14:57] <strong>Nathan Wrigley:</strong> This is the idea of if you are, I guess if you&#8217;re in a big agency where you&#8217;ve got a design team, and the design team is literally in the, you know, the cubicle next to you. That&#8217;s a fairly easy point to solve because you just stand up and have a chat about it. But if you&#8217;re a freelancer, or you&#8217;re dealing with a third party design agency or something like that, it&#8217;s a real bottleneck, isn&#8217;t it?</p>\n\n\n\n<p>Because you get a design, it looks great, but suddenly you realise, well, yeah, it looks great, it would make a great magazine piece. Transferring that over to the web with H1s and paragraphs, and it&#8217;s got to be accessible and color contrast has got to be good and all of this kind of stuff, that suddenly becomes problematic.</p>\n\n\n\n<p>And usually the client doesn&#8217;t have that same level of expertise. So you know, they might catch sight of that design and think, perfect, do that. Do exactly what we see and then you have to have this whole tennis again of explaining, well, actually we can&#8217;t do it quite like that. So, okay, that&#8217;s the second one.</p>\n\n\n\n<p>[00:15:50] <strong>Jennifer Schumacher:</strong> What I can tell you is that I&#8217;ve seen this happen nonetheless in big agencies too. I have worked also with agencies with more than 150 employees. And it always depends a lot on their internal processes and how they approve and the system, right?</p>\n\n\n\n<p>Nonetheless, I&#8217;ve seen also like big design agencies, and it looked all fancy, but then it did not match up. Maybe you&#8217;re very good at selling, but if you internally do not have certain systems in place, this stuff can still happen.</p>\n\n\n\n<p>[00:16:21] <strong>Nathan Wrigley:</strong> Yeah. And I also feel that when I was doing this kind of work, when I was a freelancer, I had to be all the things. I had to be literally everybody. I had to be the designer, I had to be the developer, I had to be the communicator, I had to be the marketer, I had to be the SEO. I had to be all of these things. And with the best will in the world, I&#8217;m not the best at all of those things. Probably one or two things I&#8217;m pretty good at, but the rest of them fairly lousy.</p>\n\n\n\n<p>And so that kind of fits in as well. And again, the process, getting a process exactly right. You are all about sort of saving money by having a process, saving time and money by having a process, yeah.</p>\n\n\n\n<p>[00:16:54] <strong>Jennifer Schumacher:</strong> To be honest, in my opinion, it&#8217;s mental health. Because if it goes on for too long that you&#8217;re charging less than what you are actually bringing to the table, that&#8217;s frustration. You bring that frustration to your home, that&#8217;s when you get stressed out. You share with your family what happened. You are like unloading the stress. You are not that much capable of being a good listener if you&#8217;re stressed. And you want to be a good listener with the people that you love. So, what are we doing here? You know?</p>\n\n\n\n<p>[00:17:23] <strong>Nathan Wrigley:</strong> You also become like a double fronted marketplace a little bit. Because you&#8217;ve got the designer over here who&#8217;s giving you designs and you are sat in the middle. And then you&#8217;ve got the client over here and you are sat in the middle. And you become this person that has to communicate the ideas in both directions.</p>\n\n\n\n<p>And when they say, we want this, you have to communicate that back to the designer. Do you have like a trusted designer or a design, like a network or a team or something like that, that you just more or less rely on that because you&#8217;ve figured out they know what I am typically going to want?</p>\n\n\n\n<p>[00:17:52] <strong>Jennifer Schumacher:</strong> I give them guidance how I want it. Some have, you know, worked with me before, here and there, and then they already know. But I tell them exactly how we need things, and then I point things out, okay, hey, like a checklist. Okay, we need to check this, this, this, this, this. And this sometimes could take a lot of time too, depending on the people that, you know, I work with.</p>\n\n\n\n<p>But it&#8217;s not that I have like a hundred percent go-to person per se. No. Maybe I can share that same thing. I did design many years ago, then development. And sometimes I need to also, you know, pause and say like, Jenny, no, don&#8217;t jump in and just do it yourself. You know, I could, but I just should not. So I just try to, let&#8217;s say, express how I need things to be done before going into development. If that&#8217;s not done, we&#8217;re not going into development.</p>\n\n\n\n<p>[00:18:41] <strong>Nathan Wrigley:</strong> I think designing for the web is really difficult because it is a real skill in and of itself. You know, if you&#8217;re designing for a magazine layout, I mean, obviously there&#8217;s a high level of skill required to do that in an effective way. But then being able to actually understand the semantics of that design, and how it might look, and especially now where we&#8217;re going into a web which is not three view ports. It&#8217;s not just mobile, it&#8217;s not just tablet, and it&#8217;s not just desktop.</p>\n\n\n\n<p>It&#8217;s this much more kind of, we have no idea what you&#8217;re going to be viewing it on. We don&#8217;t know the width. I think this sort of Intrinsic Design, which people keep talking about, that makes the job even more difficult, okay. So there&#8217;s number two.</p>\n\n\n\n<p>Number three, what was that one?</p>\n\n\n\n<p>[00:19:23] <strong>Jennifer Schumacher:</strong> Number three was, work more, bill less and smile anyway.</p>\n\n\n\n<p>[00:19:27] <strong>Nathan Wrigley:</strong> Okay, go on. Did you say work more, bill less?</p>\n\n\n\n<p>[00:19:30] <strong>Jennifer Schumacher:</strong> Yeah. Work more, bill less.</p>\n\n\n\n<p>[00:19:32] <strong>Nathan Wrigley:</strong> That seems counterintuitive.</p>\n\n\n\n<p>[00:19:33] <strong>Jennifer Schumacher:</strong> Yeah.</p>\n\n\n\n<p>[00:19:33] <strong>Nathan Wrigley:</strong> Most people would say work less, bill more.</p>\n\n\n\n<p>[00:19:36] <strong>Jennifer Schumacher:</strong> Well, everybody likes to say that, which is unfortunately, the truth is not always how it works, right? So, how about this? Have you ever been on a project where time goes by in the beginning, everybody&#8217;s excited? All fits, looks good. We&#8217;re progressing and then the client comes back with feedback and then there&#8217;s a change. Maybe it&#8217;s a change request, you know, okay, we add some extra hours.</p>\n\n\n\n<p>But then there&#8217;s something that either we did not notice, for example, oh, this doesn&#8217;t work in the Safari. And suddenly we need to work a bit more to make it a fix. But the budget is really tight. Anyway, we need to fix this. Or the client wants something, oh, but this should also animate. You animated this, but also this needs to be animated.</p>\n\n\n\n<p>Details. Detail here, a detail there. And then suddenly you notice like, well, the budget we had is not anymore available, but the client is still asking for things, and even saying stuff like, that should be included. How could you charge that extra? Or it was not communicated early enough like, hey, you know what, client, our budget is getting tight. If you are requesting more things, we will need to invoice you extra down the road.</p>\n\n\n\n<p>Of course you want to say, okay, if there&#8217;s something wrong with our work, we will cover this internally. You don&#8217;t want to be somebody who says, okay, I did a mistake, but I&#8217;m not correcting it, haha. But if the client is requesting more stuff, you need to let them know in advance. Because if you let them know later, they also go like, huh? Where does that come from? Why didn&#8217;t you tell me that this has got more expensive?</p>\n\n\n\n<p>And then suddenly you cannot charge them for that. And now you worked more, but you are effectively billing less if you take your effective hourly rate, what you actually delivered and work.</p>\n\n\n\n<p>I&#8217;ve met agencies, freelancers, when they would really calculate their effective hourly rate, they would be crying, sitting in the corner of the room and crying. This is frustrating, right? And nobody likes that. But anyway, they expect you to sit there smiling and just pretend like everything was good.</p>\n\n\n\n<p>[00:21:33] <strong>Nathan Wrigley:</strong> Do you always do that with your clients though? Do you have that approach of, we must smile through this, even though things are not necessarily working out? Because that was one of the things that you wrote in your description. Let me just find it. You wrote, it&#8217;s about laughing, learning, and maybe even recognising a situation you&#8217;ve been in yourself.</p>\n\n\n\n<p>So do you try to have that sort of humorous approach when things are not working out? Can you always laugh? Because sometimes these things can be so profoundly, well, annoying, let&#8217;s go with that. It&#8217;s difficult to laugh, I think.</p>\n\n\n\n<p>[00:22:01] <strong>Jennifer Schumacher:</strong> I think it depends a lot on your personality. I can tell you something. So I live in Spain and in Mexico. I&#8217;m German, but I don&#8217;t live anymore in Germany. But I think when you meet different cultures and see how they react, how they treat certain situations, that made me open up my eyes and see like, okay, you know, you always have the choice. How do you react to this? This is your choice.</p>\n\n\n\n<p>And if you get frustrated and you dwell into the pain and just continue again and again, and in the same cycle, then that&#8217;s your choice. What&#8217;s the other end, right? You can just say, hey, you know what? It was a mistake or this happened. I&#8217;m not happy about it, but the only thing I can do is appreciate that it happened because it gave me the opportunity now to learn from it. And that&#8217;s the super different perspective.</p>\n\n\n\n<p>Some people are not capable of thinking like that, but I prefer to think like that, because it makes me feel better and it makes me look at possible solutions and focus on that. Instead of me looking at the situation, focusing on the issue and the problems.</p>\n\n\n\n<p>[00:23:07] <strong>Nathan Wrigley:</strong> I think it&#8217;s very difficult in the moment sometimes to be so, I&#8217;m going to use the word sanguine. Just to be so measured about it because you know, something doesn&#8217;t work out. Maybe the first reaction is a buildup of anger or something like that. But to have that, to be able to in your head, parse that and say, you know what? The anger probably won&#8217;t get me anywhere, but viewing that as a learning opportunity.</p>\n\n\n\n<p>Because you go into pains, that&#8217;s what you say over and over again. Treat it as a learning opportunity. It&#8217;s almost like Zen Buddhism, or something like that, you know, it&#8217;s kind of trying to turn a bad situation into a good situation.</p>\n\n\n\n<p>But you are also at pains to say, well, it feels like you&#8217;re at pains to say, just don&#8217;t keep repeating it though. You know, if something bad happened, learn from it, but then adapt the process. Make the process different so that it doesn&#8217;t happen a second or a third time because, well, that&#8217;s crazy making.</p>\n\n\n\n<p>[00:23:57] <strong>Jennifer Schumacher:</strong> Yeah. But that&#8217;s, again, the reason why I think I really love the opportunity to be here and to be having that speech at WordCamp. Because, I get frustrated just thinking about it, I&#8217;ve seen so many great people just do the same thing over and over again, because they think that&#8217;s it and that&#8217;s how it is in agencies. It doesn&#8217;t matter if they work at this agency or that agency.</p>\n\n\n\n<p>Maybe some do it a bit different here or there, but the same problems come up and they do not really think about, how can I resolve this? New project. Like, new projects will fix it, or let&#8217;s sell more. Let&#8217;s fix it in the next project. Let&#8217;s fix it in the next project.</p>\n\n\n\n<p>But then they don&#8217;t think about a fix. And I have a couple of people who I really think like, God, you&#8217;re so good at what you do, but why do you do this to yourself? Why don&#8217;t you think about how to get out of this mess? And I think that&#8217;s what I want to do, what I want to share because you have to focus on how to solve this. Otherwise, if you don&#8217;t make it a priority, you&#8217;re stuck where you are.</p>\n\n\n\n<p>[00:24:50] <strong>Nathan Wrigley:</strong> I guess also, each one of us really genuinely does have, so I&#8217;m focusing on a freelancer at the minute, you know, so you&#8217;re not in an agency, it&#8217;s just you. We all really genuinely do have a unique set of attributes which make us the way we are. And it may be that you just have to lean into those. You&#8217;re good at this thing, you&#8217;re not so good at that thing, so maybe that gets outsourced, or maybe you just have to approach it in a different way. But it&#8217;s very, very hard.</p>\n\n\n\n<p>I also think that over the last 10 years, we&#8217;ve lived through a cycle of YouTube videos where people are trying to pitch us the perfect solution. In 10 minutes I&#8217;ll teach you how to revolutionise your agency. Some of that works, I&#8217;m sure, but there seems to be quite a bit of snake oil there as well.</p>\n\n\n\n<p>And what i&#8217;m trying to say is, just because it&#8217;s in a YouTube video or somebody is shouting from the rooftops that they&#8217;ve got the answer, it may be that that answer actually won&#8217;t work for you because that&#8217;s not who you are.</p>\n\n\n\n<p>[00:25:43] <strong>Jennifer Schumacher:</strong> Yeah. Well, that can be too. The thing is like, if you see those fancy videos on YouTube with these nice titles, they put them because that gives them a better click rate because people are more like, okay, well, I want to see if I just say like I have something that&#8217;s way high work. If you think that that&#8217;s a good idea or not, that&#8217;s up to you. It&#8217;s not a big selling point, right?</p>\n\n\n\n<p>So they write it that way just because of the enticing title makes you click. So that&#8217;s also, you know, it&#8217;s your human brain that follows this kind of direction. Yeah, so I think a big part, just as you mentioned, resources, YouTube. For me, the biggest part has been asking. And that&#8217;s why I loved, we started white labeling, working with other agencies, I learned so much from them. So much.</p>\n\n\n\n<p>And just sharing, I have one CEO that I once asked, he had built an agency with over two hundred employees, and they started out as four many years ago. I asked him for lunch. I asked, I would love to know how you did it. What was your motivator? How did you decide who to hire? How did you find the right people? What were the big decisions or risks that you took.</p>\n\n\n\n<p>And I think that is so important. Why not? What do we have to lose? I think, why not open up conversations and just ask, how are you approaching this? And I think this kind of stuff gets lost a lot. It&#8217;s not just only just sitting there and looking at YouTube videos. Who else could I ask? How do you deal with this?</p>\n\n\n\n<p>[00:27:12] <strong>Nathan Wrigley:</strong> I have a question, which is maybe one that you don&#8217;t want to answer because it&#8217;s quite vulnerable. But what is your biggest mistake? What&#8217;s the thing that if you look back over your career you think, oh boy, that was a calamity?</p>\n\n\n\n<p>[00:27:23] <strong>Jennifer Schumacher:</strong> I have one and I think I&#8217;m not, well, it is embarrassing. Yes, it is. But why not? It&#8217;s like a learning opportunity, right?</p>\n\n\n\n<p>So when I was younger, oh God, I don&#8217;t know how many years ago, it was like 10 years maybe. So I thought, okay, I want to build a team, I want to do this. Let&#8217;s make it at an agency. We have clients, we have projects, okay, cool.</p>\n\n\n\n<p>So I searched for people. I got an office and we were all there. And I thought, okay, I also want to be great with our culture because I think, you know, the team is what matters because only if the team is happy, we can make great work. I wasn&#8217;t going to be the one that&#8217;s sitting there with a whip, you know, like, do this, do this, do this. That was not how I envisioned myself.</p>\n\n\n\n<p>But I focused so much on this team that I did not notice that I did not yet learn enough how to be a good salesman. Few months later, I ran out of money.</p>\n\n\n\n<p>And because I was not yet intelligent enough about putting up boundaries that certain clients were like, oh, what? That should be included. Why was that not covered? And we just went in and covered it and not communicate, okay, that we stopped covering certain things for free. We did not yet know how to charge certain things on time.</p>\n\n\n\n<p>So we were still like, or I was still, did not resolve it. I did not think about, how do I need to do it so I don&#8217;t get myself in the situation that I would have a hard time getting out of, especially financially? And then I had to say, okay, that&#8217;s it. Pack my bags. I then started a job in sales. And then I had to learn, damn, how do I sell? How do I communicate? And that I did for a year and a half. And when, again, made more money outside of the job, I did quit.</p>\n\n\n\n<p>[00:29:06] <strong>Nathan Wrigley:</strong> Okay, so that was a real learning opportunity, wasn&#8217;t it? You went, the whole thing collapsed but the key bit that was missing was sales. You pick yourself up, got a sales job, learnt the sales portion, and then kind of began again. I guess it worked out the next time.</p>\n\n\n\n<p>[00:29:18] <strong>Jennifer Schumacher:</strong> Yeah. This time, we&#8217;re still here.</p>\n\n\n\n<p>[00:29:20] <strong>Nathan Wrigley:</strong> That was the low point. That was the thing which you did worst. Maybe you&#8217;ll be good at answering this question. Some people are a bit shy when you ask a question like this. What&#8217;s the thing that you think you&#8217;ve done best?</p>\n\n\n\n<p>[00:29:29] <strong>Jennifer Schumacher:</strong> Oh. What? The best.</p>\n\n\n\n<p>[00:29:30] <strong>Nathan Wrigley:</strong> Yeah. What&#8217;s the bit that if you look back over your 15 years, I mean, it may not be exactly one thing, but can you summon up something which you think, actually, do you know what? I&#8217;m really proud of me for that.</p>\n\n\n\n<p>[00:29:41] <strong>Jennifer Schumacher:</strong> I&#8217;m really proud of me for opening up and saying like, you know what, that&#8217;s not how it has to be. I don&#8217;t want this anymore. I want to see how I can improve this. I must say that my husband has been a bit of an inspiration here too. He&#8217;s the kind of person that&#8217;s like, ah, I want to work less. Like, I don&#8217;t want to work that much. And he finds a way to do it. He always does. He always finds his way around. It&#8217;s like, how come that he figures that out and I don&#8217;t? And I&#8217;m like, sitting here stressed.</p>\n\n\n\n<p>And there was also this thought like, do I like this stress? Do you know these people who are addicted to this kind of stress? And they just think they need it. It&#8217;s like, do you really think you need it? Do you really think that that&#8217;s what you want? Yeah, this is what made me think. And I&#8217;m happy that decision, saying like, you know, no. I don&#8217;t want that anymore.</p>\n\n\n\n<p>And i&#8217;m still having things to learn. You know, there&#8217;s still things that I&#8217;m working on. Totally. I think having that in your, like a little angel, I don&#8217;t know, or figure in the back of your head saying like, you shouldn&#8217;t do that. Can this be better? Think about it. That&#8217;s what I&#8217;m proud of.</p>\n\n\n\n<p>[00:30:47] <strong>Nathan Wrigley:</strong> Being honest with yourself, even if that means some uncomfortable realisations.</p>\n\n\n\n<p>[00:30:51] <strong>Jennifer Schumacher:</strong> Oh God, yeah. Tell me. Admitting to yourself like, damn.</p>\n\n\n\n<p>[00:30:56] <strong>Nathan Wrigley:</strong> Yeah. Yeah. I know what you mean. We often have a culture of, okay, just work harder. Just keep going. Just keep doing the same thing because I&#8217;m pretty sure the process over there is bulletproof. Just keep going, and maybe being a bit more open with yourself and trying to learn from the mistakes.</p>\n\n\n\n<p>[00:31:12] <strong>Jennifer Schumacher:</strong> And I think when you see somebody, it&#8217;s not cheating the system, but it&#8217;s kind of like doing it faster and being more relaxed and even having time to do some extra stuff, and you&#8217;re like, I want that. Why am I not striving for that? Why the hell I&#8217;m just focusing on being more busy? I think you start doubting things.</p>\n\n\n\n<p>[00:31:31] <strong>Nathan Wrigley:</strong> Yeah, that&#8217;s interesting. There&#8217;s always somebody in my life who seems to have way more free time than I do. There has to be a reason for that. And probably that they&#8217;ve just figured it out and allowed themselves the time off.</p>\n\n\n\n<p>And I always found that curious. I would find myself sitting at the desk doing the busy work, just because it felt like I needed to be shackled to the desk because that was where work took place. But really, I probably would&#8217;ve been way more productive if I&#8217;d gone for a walk for half an hour or just did something a little bit more for me, and then come back, regroup, start again. I never did learn that.</p>\n\n\n\n<p>[00:32:05] <strong>Jennifer Schumacher:</strong> Isn&#8217;t that, like it sounds so weird, but isn&#8217;t that kind of the expectation of society that you should be sitting there on that desk. How come you&#8217;re just going for a walk? How come you&#8217;re just saying, you know what, I&#8217;ll just get my hair done. Let&#8217;s just relax a bit and then I get back with a clear mind to that issue. Why not? But no, society expects you to be available, to be at the desk. That&#8217;s how you look good.</p>\n\n\n\n<p>[00:32:29] <strong>Nathan Wrigley:</strong> And it&#8217;s curious, we&#8217;re in such a fortunate position. I mean, obviously if you work in an agency and they provide you with a desk and you have to be there from nine to five, you&#8217;ve got that. But there&#8217;s a lot of people in our industry who don&#8217;t. You know, they&#8217;re working out of a spare room in the house. Maybe they&#8217;re doing it out the kitchen or what have you. And you can, you genuinely can, take time off and do other things and work a little bit later because you gave up some time during the day. You can be flexible. I think that&#8217;s one of the most remarkable things about the industry that we&#8217;re in. It&#8217;s utterly brilliant.</p>\n\n\n\n<p>[00:32:57] <strong>Jennifer Schumacher:</strong> I read the other day on my phone an article, it was about a bank where they were saying like the four day work week. And they were saying like, now that AI is around the corner, it&#8217;s a no brainer. That&#8217;s going to happen. Because we will be able to get more efficient with how we do things. And I think, isn&#8217;t that beautiful to more focus on outcomes instead of like the nine to five.</p>\n\n\n\n<p>Well, depends also how you manage the agency and everything. And I&#8217;ve seen many, they said they want to call their employees back. For example, in Mexico, like I live partially there. Many, many people got called back. But others in Germany I&#8217;ve seen, they still keep a hybrid model. Some days they just say, okay, we do a day here, a day there. But many developers said like, nope, staying at home.</p>\n\n\n\n<p>[00:33:42] <strong>Nathan Wrigley:</strong> So people listening to this podcast, hopefully some of them will think, do you know what? It&#8217;d be really interesting to chat this through with Jennifer. You know, she seems like she&#8217;s got some interesting ideas around that. Do you have a little community of people that you vent your anger, vent your frustration with? Do you have a little clique of people where you share the ideas that you&#8217;ve been discussing today?</p>\n\n\n\n<p>[00:34:01] <strong>Jennifer Schumacher:</strong> Besides my husband.</p>\n\n\n\n<p>[00:34:02] <strong>Nathan Wrigley:</strong> Yeah, how do you keep yourself sane? Yeah.</p>\n\n\n\n<p>[00:34:04] <strong>Jennifer Schumacher:</strong> I do not yet have a big community, but I am working on this. Because I think it&#8217;s great just to share. I was in this mess, in this chaos until I realised, like I had this awakening moment for more like 10 years. So 10 years, I kind of would, was like lying to myself, I feel.</p>\n\n\n\n<p>So I would love to share more. I want to do a LinkedIn live show. So I&#8217;m preparing that kind of stuff just to share, like we do, like a bit of talking. How did you do that? And just this story. I have a great network of people that I&#8217;ve met over the years with great stories.</p>\n\n\n\n<p>And this is something that I want to share. I also wrote a book for freelancers, where I just share the exact same thing because damn, I wish I would&#8217;ve noticed certain things earlier, to be honest. Because 10 years is quite a lot, you know? And especially when you start out and you&#8217;re freelancing, oh God, I just charge way less. I just shouldn&#8217;t think about it.</p>\n\n\n\n<p>But you know, I didn&#8217;t even know how much I was worth. I didn&#8217;t even know how to protect myself so that certain situations I could say ahead of time, you know what? That&#8217;s it. This entire project management mindset, or building the system, it didn&#8217;t occur to me for so long. I just thought, no, let me put this in a book and then, why not?</p>\n\n\n\n<p>[00:35:21] <strong>Nathan Wrigley:</strong> So, where do we find the book? Or where&#8217;s the best place to find you, which then might link to the book?</p>\n\n\n\n<p>[00:35:26] <strong>Jennifer Schumacher:</strong> On LinkedIn. And just, first of all, my network, I just want to get some feedback and then improve it. And then let&#8217;s see what else I can put in it. I also can share you something, maybe that&#8217;s something you found interesting. There&#8217;s this writer, Ryan Holiday. He has a great, great book that&#8217;s just called Growth Hacker Marketing. Read it. I love it. And I love the way how he writes this book because it&#8217;s so honest. It&#8217;s so transparent.</p>\n\n\n\n<p>And I wrote it the same way he did. I took my entire inspiration, how I wrote it, based on his book. And I also have a couple of stories that I share at the end of the book from other people out of my network. How they did resolve, for example, the cash flow issue, right? How they approached the entire setup. Where how they even were able to sell their agency. You know, like build it and sell it.</p>\n\n\n\n<p>That&#8217;s what I mean, ask others. Ask others how they did it. And then not getting stuck on these fancy YouTube videos for people that say they have the solution. But I think it&#8217;s so much worth it just to have conversations and learn and listen.</p>\n\n\n\n<p>Maybe you do not have to take everything that people say, but maybe just can take a bit here or there and then build your own. That&#8217;s what I like.</p>\n\n\n\n<p>[00:36:34] <strong>Nathan Wrigley:</strong> Perfect. Jennifer Schumacher, thank you so much for chatting to me today.</p>\n\n\n\n<p>[00:36:38] <strong>Jennifer Schumacher:</strong> It was a pleasure to be here, to be honest. Thank you.</p>\n</div></details>\n\n\n\n<p>On the podcast today we have <a href=\"https://profiles.wordpress.org/schumjenny/\">Jennifer Schumacher</a>.</p>\n\n\n\n<p>Jennifer has been working with WordPress and web development for over 15 years. Her journey began with a spark of curiosity in university, building her first WordPress website after a YouTube crash-course, then evolving into freelance gigs, team collaborations, and eventually running a white label agency working alongside other agencies around the world. </p>\n\n\n\n<p>Jennifer’s experiences have exposed her to the highs and lows of agency life, projects that run smoothly, but also cultures that can become toxic, people burning out, and the all-too-familiar frustration of unbillable hours and broken processes. This inspired Jennifer’s lightning talk at WordCamp Europe 2025, where she shared some of the most common (and painful) mistakes she’s seen agencies make, and what can be learned from them.</p>\n\n\n\n<p>Jennifer walks us through her path in the WordPress world, and we discuss three real-world mistakes agencies make: “web support that drains your soul,” “the design handoff from hell,” and “work more, bill less and smile anyway.”</p>\n\n\n\n<p>We talk through support bottlenecks, frustrating design-to-development handoffs, and the dilemma of over-servicing clients without fair compensation. Jennifer shares her candid perspective on why processes and honest communication matter, not just for the bottom line, but for mental health and building sustainable teams.</p>\n\n\n\n<p>She also discusses how transparency, learning from failure, and continually improving processes can improve agency life. Jennifer’s approach is refreshingly open about both the mistakes and the solutions, aiming to help others avoid repeating them.</p>\n\n\n\n<p>If you’ve found yourself frustrated with agency workflows, or are hoping to build a healthier business in the WordPress ecosystem, this episode is for you.</p>\n\n\n\n<h2 class=\"wp-block-heading\">Useful links</h2>\n\n\n\n<p> Jennifer&#8217;s presentation at WordCamp Europe 2025: <a href=\"https://europe.wordcamp.org/2025/session/3-wordpress-agency-fckups-and-what-i-learned-from-them/\">3 WordPress Agency F*ckups and What I Learned from Them</a></p>\n\n\n\n<p><a href=\"https://wordpress.tv/2025/06/07/3-wordpress-agency-fcku\">The presentation on WordPress.tv</a></p>\n\n\n\n<p><a href=\"https://www.penguinrandomhouse.com/books/315135/growth-hacker-marketing-by-ryan-holiday/\">Growth Hacker Marketing book by Ryan Holiday</a></p>\";s:7:\"attribs\";a:0:{}s:8:\"xml_base\";s:0:\"\";s:17:\"xml_base_explicit\";b:0;s:8:\"xml_lang\";s:0:\"\";}}s:7:\"pubDate\";a:1:{i:0;a:5:{s:4:\"data\";s:31:\"Wed, 02 Jul 2025 14:00:00 +0000\";s:7:\"attribs\";a:0:{}s:8:\"xml_base\";s:0:\"\";s:17:\"xml_base_explicit\";b:0;s:8:\"xml_lang\";s:0:\"\";}}}s:32:\"http://purl.org/dc/elements/1.1/\";a:1:{s:7:\"creator\";a:1:{i:0;a:5:{s:4:\"data\";s:14:\"Nathan Wrigley\";s:7:\"attribs\";a:0:{}s:8:\"xml_base\";s:0:\"\";s:17:\"xml_base_explicit\";b:0;s:8:\"xml_lang\";s:0:\"\";}}}}}i:37;a:6:{s:4:\"data\";s:21:\"\n	\n	\n	\n	\n	\n	\n	\n	\n	\n	\n\";s:7:\"attribs\";a:0:{}s:8:\"xml_base\";s:0:\"\";s:17:\"xml_base_explicit\";b:0;s:8:\"xml_lang\";s:0:\"\";s:5:\"child\";a:2:{s:0:\"\";a:5:{s:5:\"title\";a:1:{i:0;a:5:{s:4:\"data\";s:101:\"HeroPress: From Gaza to WCEU 2025 Basel – My Journey as a WordPress Developer from War to Community\";s:7:\"attribs\";a:0:{}s:8:\"xml_base\";s:0:\"\";s:17:\"xml_base_explicit\";b:0;s:8:\"xml_lang\";s:0:\"\";}}s:4:\"guid\";a:1:{i:0;a:5:{s:4:\"data\";s:56:\"https://heropress.com/?post_type=heropress-essays&p=7997\";s:7:\"attribs\";a:0:{}s:8:\"xml_base\";s:0:\"\";s:17:\"xml_base_explicit\";b:0;s:8:\"xml_lang\";s:0:\"\";}}s:4:\"link\";a:1:{i:0;a:5:{s:4:\"data\";s:130:\"https://heropress.com/essays/from-gaza-to-wceu-2025-basel/#utm_source=rss&utm_medium=rss&utm_campaign=from-gaza-to-wceu-2025-basel\";s:7:\"attribs\";a:0:{}s:8:\"xml_base\";s:0:\"\";s:17:\"xml_base_explicit\";b:0;s:8:\"xml_lang\";s:0:\"\";}}s:11:\"description\";a:1:{i:0;a:5:{s:4:\"data\";s:13402:\"<img alt=\"Pull Quote: I’ve seen what war can destroy. Now I want to see what code and community can build.\" class=\"attachment-large size-large wp-post-image\" height=\"512\" src=\"https://heropress.com/wp-content/uploads/2026/07/070125-min.jpg\" width=\"1024\" /><h2 class=\"wp-block-heading\" id=\"h-from-a-refugee-camp-to-a-worldwide-community\"><strong><img alt=\"🇵🇸\" class=\"wp-smiley\" src=\"https://s.w.org/images/core/emoji/16.0.1/72x72/1f1f5-1f1f8.png\" style=\"height: 1em;\" /> From a Refugee Camp to a Worldwide Community</strong></h2>\n\n\n\n<p>I was born and raised in <strong>Al-Shati refugee camp</strong> in Gaza — one of the most crowded places on earth. A place where electricity cuts were normal, water came in buckets, and even simple internet access was a daily battle. But it&#8217;s also the place where I became a WordPress and WooCommerce developer. I didn&#8217;t go to fancy schools or work in glass buildings — I learned by doing, failing, repeating, and staying curious.</p>\n\n\n\n<p><strong>Gaza wasn&#8217;t easy. But it gave me focus, grit, and a reason to push forward.</strong></p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-living-through-war\"><strong><img alt=\"💣\" class=\"wp-smiley\" src=\"https://s.w.org/images/core/emoji/16.0.1/72x72/1f4a3.png\" style=\"height: 1em;\" /> Living Through War</strong></h2>\n\n\n\n<p>When the war started in 2023, the scale wasn&#8217;t the same as the previous wars imposed on a besieged population of Gaza. It turned into a brutal genocide, targeting civilians, homes, and entire neighborhoods. For six months, I was trapped inside Gaza. Every day, I woke up not knowing if I or my loved ones would survive the next airstrike.</p>\n\n\n\n<p>Getting food became a full-time job. I stood in line for hours to buy just a bag of flour. Sometimes there was no bread. Drinking water was scarce and often unsafe. Showering became a luxury, sometimes I could only use one small bottle of water to clean myself.</p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-forced-to-flee-under-the-gun\"><strong><img alt=\"🏃\" class=\"wp-smiley\" src=\"https://s.w.org/images/core/emoji/16.0.1/72x72/1f3c3.png\" style=\"height: 1em;\" /> Forced to Flee — Under the Gun</strong></h2>\n\n\n\n<p>I got married just one month before the war started. My wife and I were full of hope, planning a simple future together in Gaza, despite all the challenges.</p>\n\n\n\n<p><strong>But soon after, everything collapsed.</strong></p>\n\n\n\n<p>We were forced to evacuate from northern Gaza to the south, walking through a military checkpoint, surrounded by tanks and armed soldiers. We stood in line, a long, slow-moving line of displaced families, with our hands raised in the air, step by step, under the eyes of a tank.</p>\n\n\n\n<p>My wife was shaking. I held her hand, trying to stay calm for both of us. But deep inside, I was just as afraid.</p>\n\n\n\n<p>We weren&#8217;t carrying weapons. We weren&#8217;t fighters. We were just a young married couple trying to survive.<br />All I had with me was my laptop and some food packed in a <strong>WordPress tote bag I&#8217;d gotten from WCEU 2023</strong>, everything that mattered to me at that moment.</p>\n\n\n\n<p>Not long after we reached the south, my wife&#8217;s father was killed in an airstrike. We didn&#8217;t even get to say goodbye or grieve due to the continuous bombardment.</p>\n\n\n\n<p>And yet, despite all of this — despite everything — we&#8217;re still trying to build a better life. Because that&#8217;s the only thing we can do. Keep going. Keep trying. Keep hoping.</p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"h-leaving-gaza-with-just-my-laptop-and-a-wordpress-tote-bag\"><strong><img alt=\"🎒\" class=\"wp-smiley\" src=\"https://s.w.org/images/core/emoji/16.0.1/72x72/1f392.png\" style=\"height: 1em;\" />Leaving Gaza &#8211; With Just My Laptop and a WordPress Tote Bag</strong></h3>\n\n\n\n<p>After weeks of surviving in unbearable conditions, I had to make one of the most difficult decisions of my life: to leave Gaza on my own. I was only able to leave because of the support from the company I work with, they stepped in and helped cover the huge fees the Egyptian authorities charged to cross the border during the war. It was the hardest decision I&#8217;ve ever made, leaving behind my entire family: my wife, my parents, my brother, my sisters, and their families, all of them still trapped in a war zone.<br /><br />A month later, by some miracle, my wife, one of my sisters, and my brother managed to escape. This was only possible because of a GoFundMe campaign where many people from the Automattic and Codeable community generously contributed to help get them out. We reunited in Egypt, and for a short while, we felt like a family again — displaced, but together.</p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-wordcamp-europe-journey\"><strong><img alt=\"🌍\" class=\"wp-smiley\" src=\"https://s.w.org/images/core/emoji/16.0.1/72x72/1f30d.png\" style=\"height: 1em;\" /> WordCamp Europe Journey</strong></h2>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"h-a-failed-first-attempt\"><strong><img alt=\"❌\" class=\"wp-smiley\" src=\"https://s.w.org/images/core/emoji/16.0.1/72x72/274c.png\" style=\"height: 1em;\" /> A Failed First Attempt</strong></h3>\n\n\n\n<p>In 2024, I tried to attend WordCamp Europe in Turin, Italy. I had the passion, the knowledge, the motivation, but not the legal papers. As a Palestinian stuck in Egypt after fleeing Gaza, I had no residency, no ID, and no right to even apply for a visa.</p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"h-a-new-chapter-in-oman\"><strong><img alt=\"🇴🇲\" class=\"wp-smiley\" src=\"https://s.w.org/images/core/emoji/16.0.1/72x72/1f1f4-1f1f2.png\" style=\"height: 1em;\" /> A New Chapter in Oman</strong></h3>\n\n\n\n<p>That&#8217;s when I made a hard decision. I left Egypt and moved to Oman, hoping for more stability and legal residency. It wasn&#8217;t easy to start from scratch, but I kept working, building WooCommerce plugins, contributing to projects, and slowly getting back on my feet. Oman gave me room to breathe, time to plan, and most importantly, a legal status.</p>\n\n\n\n<h4 class=\"wp-block-heading\" id=\"h-the-second-try-and-this-time-it-worked\"><strong><img alt=\"✈\" class=\"wp-smiley\" src=\"https://s.w.org/images/core/emoji/16.0.1/72x72/2708.png\" style=\"height: 1em;\" /> The Second Try &#8211; and This Time, It Worked</strong></h4>\n\n\n\n<p>Months later, I tried again. This time, I applied for a Schengen visa from Oman. I was nervous. I&#8217;d already been rejected by borders and systems that didn&#8217;t care about where I came from or what I could do. But luck, and persistence, were on my side. I got approved.</p>\n\n\n\n<p>Holding that visa in my hand felt unreal. It wasn&#8217;t just permission to travel — it was a small victory against everything that tried to stop me.</p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-wceu-2025-more-than-just-a-tech-event\"><strong><img alt=\"🇨🇭\" class=\"wp-smiley\" src=\"https://s.w.org/images/core/emoji/16.0.1/72x72/1f1e8-1f1ed.png\" style=\"height: 1em;\" /> WCEU 2025 — More Than Just a Tech Event</strong></h2>\n\n\n\n<p>I attended WordCamp Europe 2025 in Basel, Switzerland.</p>\n\n\n\n<p>I wasn&#8217;t just there to listen to talks or meet plugin authors. I was there because I believe stories like mine matter. I come from a place that&#8217;s usually erased from conversations. But I&#8217;m also part of this global community — a developer who pushed through war, exile, and paperwork, and still showed up.</p>\n\n\n\n<p>Being there was not just for me. It was for every Palestinian developer still stuck behind walls. It was for every freelance coder who has talent but no passport. It was for those who build in silence, under fire, and without recognition.</p>\n\n\n\n<figure class=\"wp-block-image size-large\"><a href=\"https://heropress.com/wp-content/uploads/2026/07/WCEU-WALL.png\"><img alt=\"\" class=\"wp-image-8012\" height=\"729\" src=\"https://heropress.com/wp-content/uploads/2026/07/WCEU-WALL-1024x729.png\" width=\"1024\" /></a><figcaption class=\"wp-element-caption\">A small note on the WCEU wall, carrying a long journey behind it — from Gaza to Basel.</figcaption></figure>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-still-separated-in-every-way\"><strong><img alt=\"💔\" class=\"wp-smiley\" src=\"https://s.w.org/images/core/emoji/16.0.1/72x72/1f494.png\" style=\"height: 1em;\" /> Still Separated — In Every Way</strong></h2>\n\n\n\n<p>Just before WCEU, I had to leave my wife and baby son in Egypt. I traveled to Europe to attend the event and explore a new future for my family. My wife and one-year-old son stayed behind in Egypt, waiting in limbo. This time, we don&#8217;t know when we&#8217;ll be reunited.</p>\n\n\n\n<p>I looked at my baby&#8217;s photos almost every minute during the event — trying to hold on to every small detail while we&#8217;re apart. Being away from him and my wife has been incredibly painful. And at the same time, I&#8217;m also far from my mother, father, brothers, and sisters — all still in Gaza, living through unimaginable hardship.</p>\n\n\n\n<p>That pain never fades, a constant shadow following me even as I kept going for all of them. While I walked freely through Switzerland, my parents, sisters, and closest friends remained trapped in Gaza&#8217;s nightmare, existing without homes, surviving on animal feed disguised as bread, drinking contaminated water that makes them sick, living without electricity, schools, or hospitals. They endure each day without the most basic human right: safety. The genocide continues relentlessly, now over a year and a half of systematic destruction. Every morning, with trembling hands, I check my phone not for work messages but for the simplest, most desperate confirmation—that my family is still breathing, still alive. So as I sat listening to talks about WordPress performance and block themes, my heart remained split in two, my body in Basel, but my soul still in Gaza, aching with every breath for those I left behind</p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-wordpress-gave-me-more-than-a-job\"><strong><img alt=\"💻\" class=\"wp-smiley\" src=\"https://s.w.org/images/core/emoji/16.0.1/72x72/1f4bb.png\" style=\"height: 1em;\" /> WordPress Gave Me More Than a Job!</strong></h2>\n\n\n\n<p>Being a WordPress developer gave me hope when I needed it most. The ability to work from anywhere meant I could survive and rebuild no matter where I ended up. WordPress wasn&#8217;t just a technology for me, it became my connection to a world of possibilities. The WordPress community helped me in ways I never expected. People reached out with support, advice, and genuine friendship. When everything felt uncertain, knowing I had skills that traveled with me and a community that welcomed me made all the difference. <strong>WordPress didn&#8217;t just give me work; it gave me a future I could believe in.</strong></p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-grateful-for-real-support\"><strong><img alt=\"🙏\" class=\"wp-smiley\" src=\"https://s.w.org/images/core/emoji/16.0.1/72x72/1f64f.png\" style=\"height: 1em;\" /> Grateful for Real Support</strong></h2>\n\n\n\n<p>None of this would&#8217;ve been possible without the support of the company I work with — <strong>Progressus.io</strong>. During the most difficult moments — from trying to leave Gaza, to applying for visas, to finally making it to Basel for WCEU 2025 — they stood by me. Not just as an employer, but as humans who understood the weight of what I was going through. Their support wasn&#8217;t just professional — it was personal. And I&#8217;ll always be grateful for that<strong>.</strong></p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-my-message-to-the-wordpress-community\"><strong><img alt=\"💬\" class=\"wp-smiley\" src=\"https://s.w.org/images/core/emoji/16.0.1/72x72/1f4ac.png\" style=\"height: 1em;\" /> My Message to the WordPress Community</strong></h2>\n\n\n\n<p>To everyone at WCEU and in the broader WordPress ecosystem:</p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Don&#8217;t take your freedom for granted.</strong></li>\n\n\n\n<li><strong>Remember that talent exists everywhere — but opportunity does not.</strong></li>\n\n\n\n<li><strong>Keep building open tools. You never know who&#8217;s learning from them in the shadows.</strong></li>\n</ul>\n\n\n\n<p>And to every developer in <span class=\"ngl-tag\">Gaza</span> , or in any part of the world facing war, exile, or isolation:</p>\n\n\n\n<p><strong>Keep going. Keep coding. You&#8217;re not invisible.</strong></p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-what-s-next\"><strong><img alt=\"🔜\" class=\"wp-smiley\" src=\"https://s.w.org/images/core/emoji/16.0.1/72x72/1f51c.png\" style=\"height: 1em;\" /> What&#8217;s Next?</strong></h2>\n\n\n\n<p>After everything, I’ve now moved to Spain, starting yet another chapter, far from where I began. It’s not easy building a new life from scratch again, but it’s a step toward stability, safety, and possibility.</p>\n\n\n\n<p>I don’t know exactly where this path will lead. But I do know what I’ll keep doing: working on what I love, WordPress, WooCommerce, and helping small ideas grow into real businesses.</p>\n\n\n\n<p>I&#8217;ve seen what war can destroy. Now I want to see what code and community can build.</p>\n<p>The post <a href=\"https://heropress.com/essays/from-gaza-to-wceu-2025-basel/\">From Gaza to WCEU 2025 Basel &#8211; My Journey as a WordPress Developer from War to Community</a> appeared first on <a href=\"https://heropress.com\">HeroPress</a>.</p>\";s:7:\"attribs\";a:0:{}s:8:\"xml_base\";s:0:\"\";s:17:\"xml_base_explicit\";b:0;s:8:\"xml_lang\";s:0:\"\";}}s:7:\"pubDate\";a:1:{i:0;a:5:{s:4:\"data\";s:31:\"Wed, 02 Jul 2025 05:00:00 +0000\";s:7:\"attribs\";a:0:{}s:8:\"xml_base\";s:0:\"\";s:17:\"xml_base_explicit\";b:0;s:8:\"xml_lang\";s:0:\"\";}}}s:32:\"http://purl.org/dc/elements/1.1/\";a:1:{s:7:\"creator\";a:1:{i:0;a:5:{s:4:\"data\";s:18:\"Abdalsalaam Halawa\";s:7:\"attribs\";a:0:{}s:8:\"xml_base\";s:0:\"\";s:17:\"xml_base_explicit\";b:0;s:8:\"xml_lang\";s:0:\"\";}}}}}i:38;a:6:{s:4:\"data\";s:21:\"\n	\n	\n	\n	\n	\n	\n	\n	\n	\n	\n\";s:7:\"attribs\";a:0:{}s:8:\"xml_base\";s:0:\"\";s:17:\"xml_base_explicit\";b:0;s:8:\"xml_lang\";s:0:\"\";s:5:\"child\";a:2:{s:0:\"\";a:5:{s:5:\"title\";a:1:{i:0;a:5:{s:4:\"data\";s:48:\"Open Channels FM: What Counts as WordPress News?\";s:7:\"attribs\";a:0:{}s:8:\"xml_base\";s:0:\"\";s:17:\"xml_base_explicit\";b:0;s:8:\"xml_lang\";s:0:\"\";}}s:4:\"guid\";a:1:{i:0;a:5:{s:4:\"data\";s:32:\"https://openchannels.fm/?p=99063\";s:7:\"attribs\";a:0:{}s:8:\"xml_base\";s:0:\"\";s:17:\"xml_base_explicit\";b:0;s:8:\"xml_lang\";s:0:\"\";}}s:4:\"link\";a:1:{i:0;a:5:{s:4:\"data\";s:54:\"https://openchannels.fm/what-counts-as-wordpress-news/\";s:7:\"attribs\";a:0:{}s:8:\"xml_base\";s:0:\"\";s:17:\"xml_base_explicit\";b:0;s:8:\"xml_lang\";s:0:\"\";}}s:11:\"description\";a:1:{i:0;a:5:{s:4:\"data\";s:354:\"In the world of WordPress, it’s tempting to think that every company update deserves media attention. You’ve landed a new client, launched a product update, or celebrated an anniversary. Shouldn’t everyone care? Turns out, not always. On a recent episode of the series Media Playbook, Rae Morey and Adam Weeks dug into the nitty-gritty of [&#8230;]\";s:7:\"attribs\";a:0:{}s:8:\"xml_base\";s:0:\"\";s:17:\"xml_base_explicit\";b:0;s:8:\"xml_lang\";s:0:\"\";}}s:7:\"pubDate\";a:1:{i:0;a:5:{s:4:\"data\";s:31:\"Tue, 01 Jul 2025 13:01:38 +0000\";s:7:\"attribs\";a:0:{}s:8:\"xml_base\";s:0:\"\";s:17:\"xml_base_explicit\";b:0;s:8:\"xml_lang\";s:0:\"\";}}}s:32:\"http://purl.org/dc/elements/1.1/\";a:1:{s:7:\"creator\";a:1:{i:0;a:5:{s:4:\"data\";s:5:\"BobWP\";s:7:\"attribs\";a:0:{}s:8:\"xml_base\";s:0:\"\";s:17:\"xml_base_explicit\";b:0;s:8:\"xml_lang\";s:0:\"\";}}}}}i:39;a:6:{s:4:\"data\";s:21:\"\n	\n	\n	\n	\n	\n	\n	\n	\n	\n	\n\";s:7:\"attribs\";a:0:{}s:8:\"xml_base\";s:0:\"\";s:17:\"xml_base_explicit\";b:0;s:8:\"xml_lang\";s:0:\"\";s:5:\"child\";a:2:{s:0:\"\";a:5:{s:5:\"title\";a:1:{i:0;a:5:{s:4:\"data\";s:97:\"Open Channels FM: WordPress Community Growth Through Alternative Gatherings and New Event Formats\";s:7:\"attribs\";a:0:{}s:8:\"xml_base\";s:0:\"\";s:17:\"xml_base_explicit\";b:0;s:8:\"xml_lang\";s:0:\"\";}}s:4:\"guid\";a:1:{i:0;a:5:{s:4:\"data\";s:32:\"https://openchannels.fm/?p=99281\";s:7:\"attribs\";a:0:{}s:8:\"xml_base\";s:0:\"\";s:17:\"xml_base_explicit\";b:0;s:8:\"xml_lang\";s:0:\"\";}}s:4:\"link\";a:1:{i:0;a:5:{s:4:\"data\";s:104:\"https://openchannels.fm/wordpress-community-growth-through-alternative-gatherings-and-new-event-formats/\";s:7:\"attribs\";a:0:{}s:8:\"xml_base\";s:0:\"\";s:17:\"xml_base_explicit\";b:0;s:8:\"xml_lang\";s:0:\"\";}}s:11:\"description\";a:1:{i:0;a:5:{s:4:\"data\";s:215:\"This episode of Open Event Talk discusses the significance of non-official WordPress events, emphasizing grassroots initiatives like Alt Ctrl Org that foster inclusive conversations and broaden community engagement.\";s:7:\"attribs\";a:0:{}s:8:\"xml_base\";s:0:\"\";s:17:\"xml_base_explicit\";b:0;s:8:\"xml_lang\";s:0:\"\";}}s:7:\"pubDate\";a:1:{i:0;a:5:{s:4:\"data\";s:31:\"Tue, 01 Jul 2025 11:21:43 +0000\";s:7:\"attribs\";a:0:{}s:8:\"xml_base\";s:0:\"\";s:17:\"xml_base_explicit\";b:0;s:8:\"xml_lang\";s:0:\"\";}}}s:32:\"http://purl.org/dc/elements/1.1/\";a:1:{s:7:\"creator\";a:1:{i:0;a:5:{s:4:\"data\";s:5:\"BobWP\";s:7:\"attribs\";a:0:{}s:8:\"xml_base\";s:0:\"\";s:17:\"xml_base_explicit\";b:0;s:8:\"xml_lang\";s:0:\"\";}}}}}i:40;a:6:{s:4:\"data\";s:21:\"\n	\n	\n	\n	\n	\n	\n	\n	\n	\n	\n\";s:7:\"attribs\";a:0:{}s:8:\"xml_base\";s:0:\"\";s:17:\"xml_base_explicit\";b:0;s:8:\"xml_lang\";s:0:\"\";s:5:\"child\";a:2:{s:0:\"\";a:5:{s:5:\"title\";a:1:{i:0;a:5:{s:4:\"data\";s:23:\"Matt: Back on The Verge\";s:7:\"attribs\";a:0:{}s:8:\"xml_base\";s:0:\"\";s:17:\"xml_base_explicit\";b:0;s:8:\"xml_lang\";s:0:\"\";}}s:4:\"guid\";a:1:{i:0;a:5:{s:4:\"data\";s:23:\"https://ma.tt/?p=144271\";s:7:\"attribs\";a:0:{}s:8:\"xml_base\";s:0:\"\";s:17:\"xml_base_explicit\";b:0;s:8:\"xml_lang\";s:0:\"\";}}s:4:\"link\";a:1:{i:0;a:5:{s:4:\"data\";s:35:\"https://ma.tt/2025/06/on-the-verge/\";s:7:\"attribs\";a:0:{}s:8:\"xml_base\";s:0:\"\";s:17:\"xml_base_explicit\";b:0;s:8:\"xml_lang\";s:0:\"\";}}s:11:\"description\";a:1:{i:0;a:5:{s:4:\"data\";s:2120:\"<p>In honor of Automattic&#8217;s 20th anniversary, and also since it&#8217;s <a href=\"https://ma.tt/2022/03/decoder-interview/\">been a few years</a>, <a href=\"https://www.theverge.com/decoder-podcast-with-nilay-patel/693052/automattic-ceo-matt-mullenweg-wordpress-drama-wp-engine-open-source\">I joined Nilay Patel the editor-in-chief of The Verge on their Decoder Podcast</a>. We talked about Tumblr and the Fediverse, how <a href=\"https://automattic.com\">Automattic</a> thinks about Ecosystem and Cosmos sides of the business, Automattic&#8217;s re-organization into cross-business functional teams and leadership, the vision of <a href=\"https://clay.earth\">Clay as a personal CRM</a> and <a href=\"https://www.beeper.com\">Beeper as the super-human messaging app that puts control in the hands of users</a>, <a href=\"https://newspack.com\">Newspack</a>, the future of websites, the obligatory coverage of <a href=\"https://ma.tt/2024/09/wordpress-engine/\">the alleged WP Engine trademark violations</a> and their subsequent preemptive suit, and much more. <a href=\"https://www.theverge.com/decoder-podcast-with-nilay-patel/693052/automattic-ceo-matt-mullenweg-wordpress-drama-wp-engine-open-source\">Please give it a listen! They chose the title “Why Automattic CEO Matt Mullenweg went to war over WordPress.”</a></p>\n\n\n\n<figure class=\"wp-block-embed is-type-rich is-provider-pocket-casts wp-block-embed-pocket-casts\"><div class=\"wp-block-embed__wrapper\">\n\n</div></figure>\n\n\n\n<p>Speaking of Beeper, we’re going to do a fun event for the next-gen version that’s launching on July 16 in New York City in NoHo. I’ll be there along with Beeper CEO <a href=\"https://kishan.org\">Kishan Bagaria</a> and some of the best and brightest in New York’s tech and creative class. If you’re a Beeper early adopter (or would like to be) and want to attend, leave a comment! We’ve held back some invites for cool folks like readers of ma.tt. <img alt=\"🙂\" class=\"wp-smiley\" src=\"https://s.w.org/images/core/emoji/16.0.1/72x72/1f642.png\" style=\"height: 1em;\" /> It&#8217;s like getting on board with WordPress in 2004.</p>\";s:7:\"attribs\";a:0:{}s:8:\"xml_base\";s:0:\"\";s:17:\"xml_base_explicit\";b:0;s:8:\"xml_lang\";s:0:\"\";}}s:7:\"pubDate\";a:1:{i:0;a:5:{s:4:\"data\";s:31:\"Mon, 30 Jun 2025 20:34:50 +0000\";s:7:\"attribs\";a:0:{}s:8:\"xml_base\";s:0:\"\";s:17:\"xml_base_explicit\";b:0;s:8:\"xml_lang\";s:0:\"\";}}}s:32:\"http://purl.org/dc/elements/1.1/\";a:1:{s:7:\"creator\";a:1:{i:0;a:5:{s:4:\"data\";s:4:\"Matt\";s:7:\"attribs\";a:0:{}s:8:\"xml_base\";s:0:\"\";s:17:\"xml_base_explicit\";b:0;s:8:\"xml_lang\";s:0:\"\";}}}}}i:41;a:6:{s:4:\"data\";s:21:\"\n	\n	\n	\n	\n	\n	\n	\n	\n	\n	\n\";s:7:\"attribs\";a:0:{}s:8:\"xml_base\";s:0:\"\";s:17:\"xml_base_explicit\";b:0;s:8:\"xml_lang\";s:0:\"\";s:5:\"child\";a:2:{s:0:\"\";a:5:{s:5:\"title\";a:1:{i:0;a:5:{s:4:\"data\";s:125:\"Open Channels FM: OpenChannels.fm is Proud to Be a Media Partner of The State of the Future AI-Powered Cloud Philippines 2025\";s:7:\"attribs\";a:0:{}s:8:\"xml_base\";s:0:\"\";s:17:\"xml_base_explicit\";b:0;s:8:\"xml_lang\";s:0:\"\";}}s:4:\"guid\";a:1:{i:0;a:5:{s:4:\"data\";s:32:\"https://openchannels.fm/?p=99261\";s:7:\"attribs\";a:0:{}s:8:\"xml_base\";s:0:\"\";s:17:\"xml_base_explicit\";b:0;s:8:\"xml_lang\";s:0:\"\";}}s:4:\"link\";a:1:{i:0;a:5:{s:4:\"data\";s:132:\"https://openchannels.fm/openchannels-fm-is-proud-to-be-a-media-partner-of-the-state-of-the-future-ai-powered-cloud-philippines-2025/\";s:7:\"attribs\";a:0:{}s:8:\"xml_base\";s:0:\"\";s:17:\"xml_base_explicit\";b:0;s:8:\"xml_lang\";s:0:\"\";}}s:11:\"description\";a:1:{i:0;a:5:{s:4:\"data\";s:318:\"When we were first invited to be a media partner for this event, we were still known as Do the Woo. A lot has changed since then, including our name But what hasn’t changed is our excitement to support conversations that drive real impact in the open tech ecosystem. The Future Is Now—And the Philippines [&#8230;]\";s:7:\"attribs\";a:0:{}s:8:\"xml_base\";s:0:\"\";s:17:\"xml_base_explicit\";b:0;s:8:\"xml_lang\";s:0:\"\";}}s:7:\"pubDate\";a:1:{i:0;a:5:{s:4:\"data\";s:31:\"Mon, 30 Jun 2025 08:40:43 +0000\";s:7:\"attribs\";a:0:{}s:8:\"xml_base\";s:0:\"\";s:17:\"xml_base_explicit\";b:0;s:8:\"xml_lang\";s:0:\"\";}}}s:32:\"http://purl.org/dc/elements/1.1/\";a:1:{s:7:\"creator\";a:1:{i:0;a:5:{s:4:\"data\";s:5:\"BobWP\";s:7:\"attribs\";a:0:{}s:8:\"xml_base\";s:0:\"\";s:17:\"xml_base_explicit\";b:0;s:8:\"xml_lang\";s:0:\"\";}}}}}i:42;a:6:{s:4:\"data\";s:21:\"\n	\n	\n	\n	\n	\n	\n	\n	\n	\n	\n\";s:7:\"attribs\";a:0:{}s:8:\"xml_base\";s:0:\"\";s:17:\"xml_base_explicit\";b:0;s:8:\"xml_lang\";s:0:\"\";s:5:\"child\";a:2:{s:0:\"\";a:5:{s:5:\"title\";a:1:{i:0;a:5:{s:4:\"data\";s:71:\"Felix Arntz: 10 Lessons from 10 Years of Contributing to WordPress Core\";s:7:\"attribs\";a:0:{}s:8:\"xml_base\";s:0:\"\";s:17:\"xml_base_explicit\";b:0;s:8:\"xml_lang\";s:0:\"\";}}s:4:\"guid\";a:1:{i:0;a:5:{s:4:\"data\";s:30:\"https://felix-arntz.me/?p=2156\";s:7:\"attribs\";a:0:{}s:8:\"xml_base\";s:0:\"\";s:17:\"xml_base_explicit\";b:0;s:8:\"xml_lang\";s:0:\"\";}}s:4:\"link\";a:1:{i:0;a:5:{s:4:\"data\";s:87:\"https://felix-arntz.me/blog/10-lessons-from-10-years-of-contributing-to-wordpress-core/\";s:7:\"attribs\";a:0:{}s:8:\"xml_base\";s:0:\"\";s:17:\"xml_base_explicit\";b:0;s:8:\"xml_lang\";s:0:\"\";}}s:11:\"description\";a:1:{i:0;a:5:{s:4:\"data\";s:20174:\"<p>Today marks a special anniversary for me: It has been exactly 10 years since I received my first props for a contribution to WordPress Core. And it was just a day before that I actually <em>worked</em> on that first contribution.</p>\n\n\n\n<p>You may know that I am a long-term WordPress Core contributor, having contributed ever since. To celebrate this 10-year milestone, I wanted to reflect on this journey and share the 10 most valuable lessons I learned along the way. But first, let me provide a bit of background about just how I started.</p>\n\n\n\n<span id=\"more-2156\"></span>\n\n\n\n<h2 class=\"wp-block-heading\">How I Started Contributing to WordPress Core</h2>\n\n\n\n<p>It all started at the <a href=\"https://europe.wordcamp.org/2015/\">WordCamp Europe 2015 Contributor Day</a>, an event I still remember fondly as my favorite Contributor Day experience. The atmosphere was incredibly welcoming and productive, largely thanks to the fantastic guidance of <a href=\"https://konstantin.obenland.it/\">Konstantin Obenland</a>, who was the Release Lead for the upcoming WordPress 4.3 release.</p>\n\n\n\n<p>While leading the Core table, he encouraged us to test the new Site Icon feature, which was nearly ready to be committed. I dove in with a few other contributors and started testing various scenarios. I managed to uncover a minor bug that only appeared when JavaScript was disabled in the browser. I worked on a patch to fix it, and a few days later, on June 29, 2015, the feature was <a href=\"https://core.trac.wordpress.org/changeset/32994\">committed to Core with my first props included</a>.</p>\n\n\n\n<p>That first small contribution was the starting point of my long and rewarding journey. After a few more months of occasional contributions, I began contributing heavily in early 2016, focusing on the Multisite component. Over time, my responsibilities increased, eventually running team meetings and becoming a component maintainer. In November 2016, just 17 months after I had started, I was honored to be named a WordPress Core committer. And little did I know, this would be just the first chapter of my ongoing journey as a WordPress Core contributor.</p>\n\n\n\n<p>Becoming a long-term WordPress Core contributor is not an easy task. But in some ways, it’s not as hard as it seems. You may think you need to be an incredible coder, and you may feel imposter syndrome. But that’s just a small part. The most important skills are interpersonal skills such as communication, flexibility, perseverance. To celebrate 10 years of contributing, I’m going to share with you 10 things that helped me in my journey the most.</p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"communicate-well\">1. Communicate, and Communicate Well</h2>\n\n\n\n<p>As a good engineer, it is equally important to <strong>discuss and reason about code</strong> as it is to actually write the code. Proactively documenting what you’re doing goes a long way. Some examples:</p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>If you raise an issue, provide details and include context, including why you think it is a valid issue.</li>\n\n\n\n<li>If you open a pull request, use its description to explain at a high level the relevant technical choices you made in the code you wrote – unless it’s a typo fix of course.</li>\n\n\n\n<li>Unless the code is trivial or you <em>really</em> want to write it just to test whether it works, discuss what you’re proposing first, e.g. in a ticket. Spending hours on writing code that may not get merged can be frustrating. Gathering feedback on your idea from other contributors first will go a long way in avoiding that experience.</li>\n</ul>\n\n\n\n<p>Other than being able to discuss code, it’s equally important to <strong>ask questions</strong>. If you don’t understand the rationale behind a decision, kindly follow up on it. If you’re attending a Slack chat where someone shares something you are missing context on, inquire about it. Every question you ask and every answer you get will grow your understanding of the WordPress project – whether its overarching philosophies, strategic decisions, or deeply technical decisions.</p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"assume-good-intent\">2. Assume Good Intent</h2>\n\n\n\n<p>Another important aspect of communication that is worth highlighting separately is to <strong>be respectful</strong>. Be respectful of your fellow contributors, even if you feel they weren’t. If someone disagrees with you or even if a ticket you proposed is closed without an explanation (which should not happen, but it can), don’t get angry. Don’t get defensive. Don’t get arrogant. Remain kind, and follow up. The other person probably didn’t mean any harm.</p>\n\n\n\n<p>Assuming good intent means to keep calm even when your initial reaction tells you not to. Sometimes, a reply that comes across as harsh may be the result of the other contributor lacking the time to reply, which is not necessarily an excuse. Other times, it may be the result of the other contributor being from another culture where communication norms are different to yours. In either scenario, the reply that came across as harsh most likely wasn’t meant to be harsh. If you feel yourself getting defensive or angry, maybe step away and come back later.</p>\n\n\n\n<p>Another way to say this is <strong>don’t take things personally</strong>. Your proposals and code may be rejected, sometimes wrongfully. Either way, this is entirely specific to the problem that you’re trying to solve. It has nothing to do with you as a person or your quality as a developer.</p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"be-persistent-as-appropriate\">3. Be Persistent, As Long As Appropriate</h2>\n\n\n\n<p>As I previously mentioned, sometimes another contributor may have feedback or propose something you disagree with. And sometimes, even though that’s not ideal, they don’t provide adequate context – we all make mistakes. If you have taken the time to introspect and ensure your disagreement is valid, <strong>make sure to follow up</strong>. Ask the other contributor to share more context, or lay out clearly why you disagree.</p>\n\n\n\n<p>For example, it’s okay to reopen a ticket that you created when it’s closed but not resolved. Just keep in mind the previous points on communication and self-awareness.</p>\n\n\n\n<p>Sometimes you may be overruled, or a discussion continues back and forth a few too many times with seemingly no noticeable progress. Sometimes us humans, we simply disagree, and that’s okay. Take a moment to think how strongly you think your point is correct. Sometimes, it’s right to keep pushing. Other times, it’s right to give in. <strong>Don’t keep pushing excessively</strong>. It’s important to know when to accept another person’s decision and move on, even when you disagree. Especially in situations where several other Core contributors disagree with your point, think twice. There may be something they understand that you don’t, or you may be proposing something that is not aligned with the <a href=\"https://wordpress.org/about/philosophy/\">WordPress philosophy</a>. Simply remember, you can ask.</p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"pay-attention-to-detail\">4. Pay Attention to Detail</h2>\n\n\n\n<p>The previous points primarily focused on communication and introspection. But now let’s talk a bit about code. I’m not going to talk about algorithms or code patterns though. Something that you can try to do, regardless of how experienced you are as a developer, is to pay attention to detail and go the extra mile. Your mindset should be to <strong>get it done </strong><strong><em>right</em></strong><strong>, not quickly</strong>.</p>\n\n\n\n<p>Sloppy code doesn’t get committed to WordPress Core. Some of the important things to look out for is code style, comprehensive inline code documentation and doc blocks, as well as test coverage. Proactively making sure your code is safe, documented, and tested shows that you care and is a great signal of a promising new contributor.</p>\n\n\n\n<p>Similar care is equally important when reviewing other people’s code. Point out when any of the above are lacking or inadequate. Think about edge cases the code may not be catering for yet. Ask questions if you’re unsure. Take the time to <strong>be a thorough reviewer</strong>.</p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"think-at-scale\">5. Think at Scale</h2>\n\n\n\n<p>WordPress is not just used by millions of websites, it’s used by over a third of the web. I’m sure you already know that, but it’s crucial to remember that anytime you are thinking about technical solutions. Whenever you want to make a change in WordPress, <strong>consider the entire spectrum of WordPress sites</strong>. I already mentioned to think about edge cases, but here are some more examples for what to keep in mind:</p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>WordPress can run anywhere – $1000 premium hosting or a Raspberry Pi. Be especially mindful of the lower end here.</li>\n\n\n\n<li>WordPress can be used at any scale – a small business portfolio site with five pages, or a membership site with millions of user-generated posts from thousands of users. Be especially mindful of the higher end here.</li>\n\n\n\n<li>Many WordPress sites do not use an object cache, many are on older technologies, such as outdated versions of PHP or MySQL.</li>\n</ul>\n\n\n\n<p>Another important aspect of thinking at scale is the impact that WordPress has on the rest of the web. WordPress can influence the web to change. A new feature or API in WordPress could lead to other platforms or even browsers considering it. <strong>Use WordPress’s scale responsibly</strong> – it can be a lever for the web as a whole, but make sure you’re only proposing a new feature to be merged into WordPress Core once it is ready for its scale.</p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"increase-scope-gradually\">6. Increase Scope Gradually</h2>\n\n\n\n<p>When you first start contributing to WordPress Core, it&#8217;s natural to have big ideas and see opportunities for major improvements, even complete rewrites of certain APIs. However, if you&#8217;re new to the project, <strong>pushing for a massive change or a brand-new feature right away is often going to result in resistance and likely won&#8217;t succeed</strong>. Believe me, I&#8217;ve been there. This can feel frustrating, but it&#8217;s a natural part of how open-source communities function.</p>\n\n\n\n<p>Established contributors need to &#8220;get to know you&#8221; first. They need to assess your expertise, your motivations, your communication style, and your willingness and availability to see complex ideas through to completion. This is simply a human element of collaboration. Your idea might be entirely valid, and you might be the perfect person to execute it. But others won&#8217;t know that until they&#8217;ve had the chance to work with you and observe your contributions over time.</p>\n\n\n\n<p>This doesn&#8217;t mean your valuable ideas will be rejected outright, but you might encounter hesitation or caution. A better approach is to increase your scope gradually. <strong>Start with smaller, more contained contributions: Fix bugs, improve documentation, or address minor enhancements.</strong> This helps you build trust and credibility within the community. Furthermore, by contributing to less complex endeavors first, you&#8217;ll gain additional expertise and a deeper understanding of the intricacies of WordPress Core development. This experience will likely enable you to approach those more complex ideas later with even greater insight and a stronger ability to execute them successfully than you would have had when you were completely new.</p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"find-your-niche\">7. Find Your Niche</h2>\n\n\n\n<p>While it&#8217;s a great starting point to contribute to any random issues you find or care about in the beginning, it&#8217;s incredibly valuable to eventually find your niche within WordPress Core. After some initial contributions, ideally you&#8217;ll discover an area that genuinely interests you and where you feel you can make a sustained impact. To give some personal context, for me that initial niche was Multisite, as mentioned earlier. I focused on it largely because I was working with a client with a large Multisite installation at the time and wanted to improve some quirks I was encountering in the foundation. For you, it might be any of the other dozens of WordPress Core components.</p>\n\n\n\n<p>Perhaps it&#8217;s a component you frequently interact with in your own WordPress development work or hobby projects where you&#8217;ve identified opportunities for improvement. <strong>The more practical experience you have with a specific part of WordPress, the more likely you are to contribute valuable enhancements and fixes to it.</strong></p>\n\n\n\n<p>Finding your niche is also important because you simply cannot be an expert in everything. WordPress Core is vast, but there are many specialized areas where dedicated experts are needed, especially where original maintainers have moved on or reduced their contributions. However, at the end of the day, don&#8217;t solely define your niche based on perceived project needs. <strong>Define your niche based on what </strong><strong><em>you</em></strong><strong> truly care about and are passionate about.</strong> This will make your contributions more enjoyable and sustainable in the long run.</p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"be-helpful\">8. Be Helpful</h2>\n\n\n\n<p>Contributing to WordPress Core isn&#8217;t just about pushing your own agenda or implementing the features you want to see. A crucial part of being a valuable contributor is actively being helpful to others. <strong>Being proactive and offering assistance demonstrates that you are a team player and a great collaborator</strong>, deeply invested in the project&#8217;s success. It also shows that you&#8217;re willing to take on work that might not be the most exciting for you personally, but is essential for the community as a whole.</p>\n\n\n\n<p>Here are some examples of such activities:</p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Make an effort to review other contributors’ tickets, discussing ideas and technical approaches beyond your own.</li>\n\n\n\n<li>Provide constructive feedback on pull requests, even if they&#8217;re not in your immediate area of expertise.</li>\n\n\n\n<li>Offer to run a bug scrub for a specific component, helping to triage and categorize issues.</li>\n\n\n\n<li>Volunteer to write summary posts for recurring team meetings, keeping everyone informed.</li>\n</ul>\n\n\n\n<p>These are just some ideas that will signal to other contributors that you are passionate, eager to work collaboratively, and not just in it for whatever <em>you</em> want to see added to WordPress Core. <strong>Being a helpful and supportive member of the community fosters a positive environment for everyone.</strong></p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"adapt-well\">9. Adapt Well</h2>\n\n\n\n<p>A common descriptor for the ideal mindset of a WordPress Core contributor is <strong>&#8220;Strong opinions, loosely held.&#8221;</strong> This highlights the importance of having conviction in your ideas while remaining open to changing them based on new information or different perspectives. Especially when you&#8217;re a new contributor, it&#8217;s easy to fall into the trap of thinking, &#8220;This is so straightforward, why wasn&#8217;t it added to Core years ago?&#8221; Usually, if it hasn&#8217;t been, it&#8217;s simply not as straightforward as it appears. This often relates back to the earlier points about understanding the WordPress philosophy, paying attention to detail, and thinking at scale.</p>\n\n\n\n<p>But even as you become a more established contributor, it will always remain crucial to adapt well. <strong>Approach different opinions with curiosity rather than adversity.</strong> Sometimes, additional learnings on your own end may genuinely change how you think about a technical approach. There will be times when you disagree with a decision that a majority of other contributors support. In these situations, it&#8217;s crucial to find the right balance: know when to keep pushing back if you genuinely believe in your stance, and when to acknowledge that this is not <em>your</em> decision alone, but a collective one that you should accept and move forward with for the good of the project. This goes back to the earlier point about being persistent as long as it’s appropriate. The flexibility and willingness to adapt are hallmarks of an effective and respected Core contributor.</p>\n\n\n\n<p>A great post that goes into more depth on this point, even though being old, is <a href=\"https://nacin.com/2014/02/07/how-wordpress-chooses-committers/\">Andrew Nacin’s “The qualities of a great WordPress contributor”</a>.</p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"build-personal-relationships\">10. Build Personal Relationships</h2>\n\n\n\n<p>While online collaboration is the backbone of WordPress Core development, building personal relationships with other contributors is incredibly valuable. This isn&#8217;t just for your personal growth as a contributor; it also significantly enhances the enjoyment and effectiveness of your contributions. The connections you make can enrich your journey in unexpected ways, and you may make new real-life friends.</p>\n\n\n\n<p>Meeting other contributors at a WordCamp or similar event is an incredible experience. Go for a run together, have a beer, do a hacking session together – whatever is fun for your group. Whether it&#8217;s finally connecting in person with someone you&#8217;ve collaborated with online for months, or meeting a mentor you&#8217;ve looked up to since you started contributing, <strong>these face-to-face interactions foster a deeper sense of community</strong>. Hanging out, sharing meals, and catching up in person inevitably changes how people see you. Having met someone in person simply tends to change the dynamic, even in subsequent online interactions.</p>\n\n\n\n<p>It may not always be feasible for every contributor to attend a WordCamp or other event to meet fellow contributors in person, and that is certainly unfortunate. However, <strong>the unique understanding forged through in-person interactions is something a purely online community simply cannot fully replicate</strong>. If you have the opportunity to participate in such an event, I strongly encourage you to take it. The bonds you form will make your contribution journey even more rewarding.</p>\n\n\n\n<hr class=\"wp-block-separator has-alpha-channel-opacity\" />\n\n\n\n<h2 class=\"wp-block-heading\">Looking Back and Moving Forward</h2>\n\n\n\n<p>This decade of contributing to WordPress has been a remarkable journey of both personal and professional growth. I can say with certainty that I am where I am today, in so many ways, thanks to contributing to WordPress Core. The lessons I&#8217;ve shared here are reflections of countless hours spent collaborating with other community contributors, solving complex problems, building powerful features, and helping to build the open web. Contributing to WordPress Core has taught me more than I could have ever imagined when I first uploaded that small patch back in 2015.</p>\n\n\n\n<p>I hope that these reflections are helpful, whether you are a seasoned committer or someone who is just considering making their first contribution. A large open-source project, especially at the scale of WordPress, is an excellent way to work on something bigger than (very likely) anything one of us could come up with by ourselves. I remain as excited and motivated as ever to continue playing my part in its future.</p>\n\n\n\n<p>What about you? If you’re a contributor, what are the biggest lessons you have learned on your journey? I’d love to read about your experiences in the comments below.</p>\n<p>The post <a href=\"https://felix-arntz.me/blog/10-lessons-from-10-years-of-contributing-to-wordpress-core/\">10 Lessons from 10 Years of Contributing to WordPress Core</a> appeared first on <a href=\"https://felix-arntz.me\">felix-arntz.me</a>.</p>\";s:7:\"attribs\";a:0:{}s:8:\"xml_base\";s:0:\"\";s:17:\"xml_base_explicit\";b:0;s:8:\"xml_lang\";s:0:\"\";}}s:7:\"pubDate\";a:1:{i:0;a:5:{s:4:\"data\";s:31:\"Sun, 29 Jun 2025 14:21:03 +0000\";s:7:\"attribs\";a:0:{}s:8:\"xml_base\";s:0:\"\";s:17:\"xml_base_explicit\";b:0;s:8:\"xml_lang\";s:0:\"\";}}}s:32:\"http://purl.org/dc/elements/1.1/\";a:1:{s:7:\"creator\";a:1:{i:0;a:5:{s:4:\"data\";s:5:\"Felix\";s:7:\"attribs\";a:0:{}s:8:\"xml_base\";s:0:\"\";s:17:\"xml_base_explicit\";b:0;s:8:\"xml_lang\";s:0:\"\";}}}}}i:43;a:6:{s:4:\"data\";s:21:\"\n	\n	\n	\n	\n	\n	\n	\n	\n	\n	\n\";s:7:\"attribs\";a:0:{}s:8:\"xml_base\";s:0:\"\";s:17:\"xml_base_explicit\";b:0;s:8:\"xml_lang\";s:0:\"\";s:5:\"child\";a:2:{s:0:\"\";a:5:{s:5:\"title\";a:1:{i:0;a:5:{s:4:\"data\";s:66:\"WordPress.org blog: WordCamp US 2025: See You in Portland, Oregon!\";s:7:\"attribs\";a:0:{}s:8:\"xml_base\";s:0:\"\";s:17:\"xml_base_explicit\";b:0;s:8:\"xml_lang\";s:0:\"\";}}s:4:\"guid\";a:1:{i:0;a:5:{s:4:\"data\";s:35:\"https://wordpress.org/news/?p=18884\";s:7:\"attribs\";a:0:{}s:8:\"xml_base\";s:0:\"\";s:17:\"xml_base_explicit\";b:0;s:8:\"xml_lang\";s:0:\"\";}}s:4:\"link\";a:1:{i:0;a:5:{s:4:\"data\";s:79:\"https://wordpress.org/news/2025/06/wordcamp-us-2025-see-you-in-portland-oregon/\";s:7:\"attribs\";a:0:{}s:8:\"xml_base\";s:0:\"\";s:17:\"xml_base_explicit\";b:0;s:8:\"xml_lang\";s:0:\"\";}}s:11:\"description\";a:1:{i:0;a:5:{s:4:\"data\";s:6934:\"<figure class=\"wp-block-image size-large\"><img alt=\"\" class=\"wp-image-18885\" height=\"576\" src=\"https://i0.wp.com/wordpress.org/news/files/2025/06/wordcamp-us-2025-portland.png?resize=1024%2C576&#038;ssl=1\" width=\"1024\" /></figure>\n\n\n\n<p>WordCamp US 2025 is heading to vibrant Portland, Oregon, from August 26–29, 2025! Join fellow open source enthusiasts, developers, designers, and WordPress professionals from across the United States and around the world for four days of learning, networking, and collaboration at the Oregon Convention Center.</p>\n\n\n\n<p>Nestled in the Pacific Northwest, Portland is famous for its creative spirit, lush green spaces, and riverside trails, making it an inspiring backdrop for this year’s WordCamp. Whether building your first site or leading a digital agency, WordCamp US offers something for everyone, all set against the city’s stunning natural scenery.</p>\n\n\n\n<div class=\"wp-block-group has-off-white-background-color has-background is-layout-constrained wp-container-core-group-is-layout-8503c47b wp-block-group-is-layout-constrained\">\n<div class=\"wp-block-spacer\" style=\"height: 50px;\"></div>\n\n\n\n<p class=\"has-text-align-center has-large-font-size\"><img alt=\"🎟\" class=\"wp-smiley\" src=\"https://s.w.org/images/core/emoji/16.0.1/72x72/1f39f.png\" style=\"height: 1em;\" /> <strong>Tickets are limited—secure yours today!</strong></p>\n\n\n\n<div class=\"wp-block-spacer\" style=\"height: 25px;\"></div>\n\n\n\n<div class=\"wp-block-buttons is-content-justification-center is-layout-flex wp-container-core-buttons-is-layout-a89b3969 wp-block-buttons-is-layout-flex\">\n<div class=\"wp-block-button\"><a class=\"wp-block-button__link has-text-align-center wp-element-button\" href=\"https://us.wordcamp.org/2025/tickets/\">Get your ticket now</a></div>\n</div>\n\n\n\n<div class=\"wp-block-spacer\" style=\"height: 50px;\"></div>\n</div>\n\n\n\n<h2 class=\"wp-block-heading\">What to Expect</h2>\n\n\n\n<h3 class=\"wp-block-heading\">Contributor Day: August 26</h3>\n\n\n\n<p>Kick off your WordCamp US experience by giving back. Contributor Day welcomes all skill levels to collaborate on teams that help make WordPress better, from code to community to documentation. You can make a difference to the project, and build new friendships or rekindle old ones, perhaps even while enjoying views of Portland’s skyline and tree-lined streets.</p>\n\n\n\n<h3 class=\"wp-block-heading\">Main Conference: August 27–29</h3>\n\n\n\n<h4 class=\"wp-block-heading\">Showcase Day &#8211; August 27</h4>\n\n\n\n<p>As part of the main conference, day one will give us a look at project showcases, discover innovative uses of WordPress, see how people push the platform’s boundaries, and get inspired to try something new.</p>\n\n\n\n<h4 class=\"wp-block-heading\">Session Days + Expo Hall &#8211; August 28-29</h4>\n\n\n\n<p>Experience another two days filled with inspiring keynotes, practical sessions, and deep dives into the latest trends in web development, design, content, accessibility, and more. Hear from some of the brightest minds in the WordPress ecosystem and explore topics that get to the heart of what makes WordPress unique. Also, take some time to explore the main floors of WCUS, like the Sponsors Hall.</p>\n\n\n\n<h3 class=\"wp-block-heading\">Networking and Community</h3>\n\n\n\n<p>Meet WordPress friends new and old, exchange ideas with community leaders, and collaborate with people who share your passion for open source. Enjoy daily lunches and a memorable social event, all included with your ticket. Stroll along the Willamette River or explore nearby parks in between sessions.</p>\n\n\n\n<h3 class=\"wp-block-heading\">Venue &amp; Accommodations</h3>\n\n\n\n<p>This year, we’re gathering at the Oregon Convention Center in the heart of Portland—a city known for its vibrant neighborhoods and abundant green spaces. We’ve secured a special hotel block right across the street at the Hyatt Regency Portland for convenient, comfortable lodging during your stay.</p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong><img alt=\"🏢\" class=\"wp-smiley\" src=\"https://s.w.org/images/core/emoji/16.0.1/72x72/1f3e2.png\" style=\"height: 1em;\" /></strong> <strong>Oregon Convention Center<br /></strong>777 NE Martin Luther King Jr Blvd<br />Portland, OR 97232<br /></li>\n\n\n\n<li><img alt=\"🛏\" class=\"wp-smiley\" src=\"https://s.w.org/images/core/emoji/16.0.1/72x72/1f6cf.png\" style=\"height: 1em;\" /> <strong>Hyatt Regency Portland</strong><br />375 NE Holladay Street<br />Portland, OR 97232<br /><a href=\"https://www.hyatt.com/en-US/group-booking/PDXRP/G-CAMP\">Book your room!</a></li>\n</ul>\n\n\n\n<h2 class=\"wp-block-heading\">Registration and Tickets</h2>\n\n\n\n<p>Registration officially kicked off last month. Secure your spot early; tickets are selling quickly.</p>\n\n\n\n<div class=\"wp-block-group has-off-white-background-color has-background is-layout-constrained wp-container-core-group-is-layout-8503c47b wp-block-group-is-layout-constrained\">\n<div class=\"wp-block-spacer\" style=\"height: 50px;\"></div>\n\n\n\n<p class=\"has-text-align-center has-large-font-size\"><img alt=\"🎟\" class=\"wp-smiley\" src=\"https://s.w.org/images/core/emoji/16.0.1/72x72/1f39f.png\" style=\"height: 1em;\" /> <strong>Tickets are limited—secure yours today!</strong></p>\n\n\n\n<div class=\"wp-block-spacer\" style=\"height: 25px;\"></div>\n\n\n\n<div class=\"wp-block-buttons is-content-justification-center is-layout-flex wp-container-core-buttons-is-layout-a89b3969 wp-block-buttons-is-layout-flex\">\n<div class=\"wp-block-button\"><a class=\"wp-block-button__link has-text-align-center wp-element-button\" href=\"https://us.wordcamp.org/2025/tickets/\">Get your ticket now</a></div>\n</div>\n\n\n\n<div class=\"wp-block-spacer\" style=\"height: 50px;\"></div>\n</div>\n\n\n\n<h2 class=\"wp-block-heading\">Ready to Plan Your WordCamp US Experience?</h2>\n\n\n\n<p>Keep checking the <a href=\"https://us.wordcamp.org/2025/\">WordCamp US site</a> for travel tips, to book accommodations, and to watch for the whole event schedule—coming soon! While here, why not plan to take in some of Portland’s scenic hiking trails, bike-friendly streets, or local food scene?</p>\n\n\n\n<p>Stay tuned for updates and announcements on <a href=\"https://make.wordpress.org/marketing/handbook/social-media/\">WordPress social media channels</a>, and join the conversation.</p>\n\n\n\n<h3 class=\"wp-block-heading\">Help Us Spread the Word!</h3>\n\n\n\n<p>Whether attending in person or following along online, share your experience and help welcome others to the WordPress community. Use the #WCUS and #WordPress hashtags and tell your story on social!</p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img alt=\"\" class=\"wp-image-18898\" height=\"683\" src=\"https://i0.wp.com/wordpress.org/news/files/2025/06/wordcamp-us.jpg?resize=1024%2C683&#038;ssl=1\" width=\"1024\" /></figure>\n\n\n\n<p>Portland is calling—see you at WordCamp US 2025! <img alt=\"🌲\" class=\"wp-smiley\" src=\"https://s.w.org/images/core/emoji/16.0.1/72x72/1f332.png\" style=\"height: 1em;\" /></p>\n\n\n\n<p></p>\";s:7:\"attribs\";a:0:{}s:8:\"xml_base\";s:0:\"\";s:17:\"xml_base_explicit\";b:0;s:8:\"xml_lang\";s:0:\"\";}}s:7:\"pubDate\";a:1:{i:0;a:5:{s:4:\"data\";s:31:\"Fri, 27 Jun 2025 18:14:33 +0000\";s:7:\"attribs\";a:0:{}s:8:\"xml_base\";s:0:\"\";s:17:\"xml_base_explicit\";b:0;s:8:\"xml_lang\";s:0:\"\";}}}s:32:\"http://purl.org/dc/elements/1.1/\";a:1:{s:7:\"creator\";a:1:{i:0;a:5:{s:4:\"data\";s:14:\"Brett McSherry\";s:7:\"attribs\";a:0:{}s:8:\"xml_base\";s:0:\"\";s:17:\"xml_base_explicit\";b:0;s:8:\"xml_lang\";s:0:\"\";}}}}}i:44;a:6:{s:4:\"data\";s:21:\"\n	\n	\n	\n	\n	\n	\n	\n	\n	\n	\n\";s:7:\"attribs\";a:0:{}s:8:\"xml_base\";s:0:\"\";s:17:\"xml_base_explicit\";b:0;s:8:\"xml_lang\";s:0:\"\";s:5:\"child\";a:2:{s:0:\"\";a:5:{s:5:\"title\";a:1:{i:0;a:5:{s:4:\"data\";s:26:\"Matt: Alpha School Insider\";s:7:\"attribs\";a:0:{}s:8:\"xml_base\";s:0:\"\";s:17:\"xml_base_explicit\";b:0;s:8:\"xml_lang\";s:0:\"\";}}s:4:\"guid\";a:1:{i:0;a:5:{s:4:\"data\";s:23:\"https://ma.tt/?p=143721\";s:7:\"attribs\";a:0:{}s:8:\"xml_base\";s:0:\"\";s:17:\"xml_base_explicit\";b:0;s:8:\"xml_lang\";s:0:\"\";}}s:4:\"link\";a:1:{i:0;a:5:{s:4:\"data\";s:35:\"https://ma.tt/2025/06/alpha-school/\";s:7:\"attribs\";a:0:{}s:8:\"xml_base\";s:0:\"\";s:17:\"xml_base_explicit\";b:0;s:8:\"xml_lang\";s:0:\"\";}}s:11:\"description\";a:1:{i:0;a:5:{s:4:\"data\";s:4233:\"<p>Scott Alexander, of Slate Star Codex / Astral Codex Ten fame, ran <a href=\"https://www.astralcodexten.com/p/everything-except-book-review-contest\">an Everything-Except-Book Review Contest 2025 in February</a>. The prompt: &#8220;Submit an ACX-length post reviewing something, anything, <em>except</em> a book.&#8221; The submissions were collected anonymously in a giant 450-page Google Doc. I don&#8217;t think the winners have been chosen yet, but there is one essay that has been making the rounds and getting shared more, and that&#8217;s <a href=\"https://docs.google.com/document/d/1d0vRSj1E93joWWvbUen2XGuDjN_mM94ybMIAADzM2fo/edit?tab=t.0#heading=h.1n2243y7h4yv\">Alpha School and &#8220;2-hour Learning&#8221; powered by AI,</a> a parent&#8217;s perspective on <a href=\"https://alpha.school/\">Alpha School</a>, a set of &#8220;AI-powered&#8221; schools in Texas and Florida.</p>\n\n\n\n<p>It&#8217;s worth reading the entire essay, but I wanted to excerpt a few points I found interesting:</p>\n\n\n\n<blockquote class=\"wp-block-quote is-layout-flow wp-block-quote-is-layout-flow\">\n<p>After twelve months I’m persuaded that Alpha is doing something remarkable—but that almost everyone, including Alpha’s own copywriting team, is describing it wrong:</p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>It isn’t</strong> <strong>genuine two‑hour learning</strong>: most kids start school at 8:30am, start working on the “two-hour platform” sometime between 9am-930am and are occupied with academics until noon-1230pm. They also blend in “surges” from time to time to squeeze in more hours on the platform.<br /></li>\n\n\n\n<li><strong>It isn’t</strong> <strong>AI</strong> in the way we have been thinking about it since the “<a href=\"https://arxiv.org/abs/1706.03762\">Attention is all you need</a>” paper. There is no “generative AI” powered by OpenAI, Gemini or Claude in the platform the kids use – it is closer to “turbocharged spreadsheet checklist with a spaced‑repetition algorithm”<br /></li>\n\n\n\n<li><strong>It definitely isn’t</strong> <strong>teacher‑free</strong>: Teachers have been rebranded “guides”, and while their workload is different than a traditional school, they are very important – and both the quantity and quality are much higher than traditional schools.<br /></li>\n\n\n\n<li><strong>The bundle matters</strong>: it’s not just the learning platform on its own. A big part of the product’s success is how the school has set up student incentives and the culture they have built to make everything work together</li>\n</ul>\n\n\n\n<p>…Yet the core claim survives: Since they started in October my children have been marching through and mastering material roughly <em>three times</em> faster than their age‑matched peers (and their own speed prior to the program).</p>\n</blockquote>\n\n\n\n<p>One of the surprises doesn&#8217;t come until Part 4 of the essay:</p>\n\n\n\n<blockquote class=\"wp-block-quote is-layout-flow wp-block-quote-is-layout-flow\">\n<p><strong>Incentives</strong></p>\n\n\n\n<p>People REALLY don’t like the idea of incentivizing kids to learn.</p>\n\n\n\n<p>Roland Fryer, who has done extensive work on what works in incentivizing students, <a href=\"https://scholar.harvard.edu/files/fryer/files/092011_incentives_fryer_allen_paper2.pdf\">quotes a 2010 Gallup poll</a> that found that only 23% of American parents support the “idea of school districts paying small amount of money to students to, for example, read books, attend school or to get good grades” (76% opposed the idea with only 1% undecided).<br /><br />There are not many things that 76% of Americans agree on. Only <a href=\"https://www.cbsnews.com/pictures/surprising-things-americans-actually-agree-on/18/\">69% of Americans believe another Civil War</a> would be a bad thing. Only <a href=\"https://docs.cdn.yougov.com/crjq3mojm5/toplines_Views%20on%20Britain%20and%20the%20Monarchy.pdf\">78% agree that American independence from Britain</a> was the right choice. People REALLY don’t like paying kids to read books.</p>\n</blockquote>\n\n\n\n<p>I hope that gives you enough of a hook to read the entire essay, it was quite good and provocative to many assumptions I&#8217;ve had about education.</p>\";s:7:\"attribs\";a:0:{}s:8:\"xml_base\";s:0:\"\";s:17:\"xml_base_explicit\";b:0;s:8:\"xml_lang\";s:0:\"\";}}s:7:\"pubDate\";a:1:{i:0;a:5:{s:4:\"data\";s:31:\"Thu, 26 Jun 2025 15:01:50 +0000\";s:7:\"attribs\";a:0:{}s:8:\"xml_base\";s:0:\"\";s:17:\"xml_base_explicit\";b:0;s:8:\"xml_lang\";s:0:\"\";}}}s:32:\"http://purl.org/dc/elements/1.1/\";a:1:{s:7:\"creator\";a:1:{i:0;a:5:{s:4:\"data\";s:4:\"Matt\";s:7:\"attribs\";a:0:{}s:8:\"xml_base\";s:0:\"\";s:17:\"xml_base_explicit\";b:0;s:8:\"xml_lang\";s:0:\"\";}}}}}i:45;a:6:{s:4:\"data\";s:21:\"\n	\n	\n	\n	\n	\n	\n	\n	\n	\n	\n\";s:7:\"attribs\";a:0:{}s:8:\"xml_base\";s:0:\"\";s:17:\"xml_base_explicit\";b:0;s:8:\"xml_lang\";s:0:\"\";s:5:\"child\";a:2:{s:0:\"\";a:5:{s:5:\"title\";a:1:{i:0;a:5:{s:4:\"data\";s:85:\"Open Channels FM: The Evolving Landscape of Core Contribution and Company Sponsorship\";s:7:\"attribs\";a:0:{}s:8:\"xml_base\";s:0:\"\";s:17:\"xml_base_explicit\";b:0;s:8:\"xml_lang\";s:0:\"\";}}s:4:\"guid\";a:1:{i:0;a:5:{s:4:\"data\";s:32:\"https://openchannels.fm/?p=99183\";s:7:\"attribs\";a:0:{}s:8:\"xml_base\";s:0:\"\";s:17:\"xml_base_explicit\";b:0;s:8:\"xml_lang\";s:0:\"\";}}s:4:\"link\";a:1:{i:0;a:5:{s:4:\"data\";s:92:\"https://openchannels.fm/the-evolving-landscape-of-core-contribution-and-company-sponsorship/\";s:7:\"attribs\";a:0:{}s:8:\"xml_base\";s:0:\"\";s:17:\"xml_base_explicit\";b:0;s:8:\"xml_lang\";s:0:\"\";}}s:11:\"description\";a:1:{i:0;a:5:{s:4:\"data\";s:211:\"In Open Talk on Open Source, Adam Weeks, Tammy Lister, Zach Stepek, and Tim Monner discuss the importance of contributing to WordPress, exploring various forms of contributions and the idea of sponsored support.\";s:7:\"attribs\";a:0:{}s:8:\"xml_base\";s:0:\"\";s:17:\"xml_base_explicit\";b:0;s:8:\"xml_lang\";s:0:\"\";}}s:7:\"pubDate\";a:1:{i:0;a:5:{s:4:\"data\";s:31:\"Thu, 26 Jun 2025 09:00:00 +0000\";s:7:\"attribs\";a:0:{}s:8:\"xml_base\";s:0:\"\";s:17:\"xml_base_explicit\";b:0;s:8:\"xml_lang\";s:0:\"\";}}}s:32:\"http://purl.org/dc/elements/1.1/\";a:1:{s:7:\"creator\";a:1:{i:0;a:5:{s:4:\"data\";s:5:\"BobWP\";s:7:\"attribs\";a:0:{}s:8:\"xml_base\";s:0:\"\";s:17:\"xml_base_explicit\";b:0;s:8:\"xml_lang\";s:0:\"\";}}}}}i:46;a:6:{s:4:\"data\";s:21:\"\n	\n	\n	\n	\n	\n	\n	\n	\n	\n	\n\";s:7:\"attribs\";a:0:{}s:8:\"xml_base\";s:0:\"\";s:17:\"xml_base_explicit\";b:0;s:8:\"xml_lang\";s:0:\"\";s:5:\"child\";a:2:{s:0:\"\";a:5:{s:5:\"title\";a:1:{i:0;a:5:{s:4:\"data\";s:117:\"WPTavern: #174 – Joe Dolson and Jonathan Desrosiers on WordPress Accessibility: Core Commitment or Canonical Plugin\";s:7:\"attribs\";a:0:{}s:8:\"xml_base\";s:0:\"\";s:17:\"xml_base_explicit\";b:0;s:8:\"xml_lang\";s:0:\"\";}}s:4:\"guid\";a:1:{i:0;a:5:{s:4:\"data\";s:48:\"https://wptavern.com/?post_type=podcast&p=196977\";s:7:\"attribs\";a:0:{}s:8:\"xml_base\";s:0:\"\";s:17:\"xml_base_explicit\";b:0;s:8:\"xml_lang\";s:0:\"\";}}s:4:\"link\";a:1:{i:0;a:5:{s:4:\"data\";s:130:\"https://wptavern.com/podcast/174-joe-dolson-and-jonathan-desrosiers-on-wordpress-accessibility-core-commitment-or-canonical-plugin\";s:7:\"attribs\";a:0:{}s:8:\"xml_base\";s:0:\"\";s:17:\"xml_base_explicit\";b:0;s:8:\"xml_lang\";s:0:\"\";}}s:11:\"description\";a:1:{i:0;a:5:{s:4:\"data\";s:54978:\"<details>Transcript<div>\n<p>[00:00:19] <strong>Nathan Wrigley:</strong> Welcome to the Jukebox podcast from WP Tavern. My name is Nathan Wrigley.</p>\n\n\n\n<p>Jukebox is a podcast which is dedicated to all things WordPress. The people, the events, the plugins, the blocks, the themes, and in this case a debate about whether or not there&#8217;s a place for accessibility in a canonical plugin.</p>\n\n\n\n<p>If you&#8217;d like to subscribe to the podcast, you can do that by searching for WP Tavern in your podcast player of choice, or by going to wptavern.com/feed/podcast, and you can copy that URL into most podcast players.</p>\n\n\n\n<p>If you have a topic that you&#8217;d like us to feature on the podcast, I&#8217;m keen to hear from you and hopefully get you, or your idea, featured on the show. Head to wptavern.com/contact/jukebox, and use the form there.</p>\n\n\n\n<p>So on the podcast today, we have Joe Dolson and Jonathan Desrosiers. As you&#8217;ll hear in their podcast introductions, both Joe and Jonathan are veterans of WordPress, committing to Core in different ways. They&#8217;re deeply committed towards making the platform more useful for all users.</p>\n\n\n\n<p>This episode is all about exploration rather than answers. Joe and Jonathan discuss the world of canonical plugins, a special category of plugins maintained by the Core team. They&#8217;re designed to be as reliable and secure as features found in WordPress Core itself.</p>\n\n\n\n<p>The discussion unpacks exactly what defines a canonical plugin, how these plugins have evolved out of the traditional feature plugin model, and what it means for users and contributors alike.</p>\n\n\n\n<p>At the center of this episode is accessibility, should accessibility enhancements remain a primary concern within WordPress Core, or is it time to start developing them as canonical plugins? Joe and Jonathan discussed the pros and the cons of both options, referencing technical challenges, project philosophies, and the ever-changing legislative environment, especially with tough new regulations in Europe.</p>\n\n\n\n<p>They consider the discoverability of canonical plugins for non-technical users, potential overlaps and division of labour between plugins and Core, and the moral imperative of making websites accessible to all.</p>\n\n\n\n<p>We also touch upon practical examples, from the WordPress video block to the Performance Lab plugin, and weigh up how cadence, stability, and focus can differ outside the Core.</p>\n\n\n\n<p>The conversation also goes beyond theory, delving into the real life impact accessible technology has, from legal requirements, to personal stories and the broader mission of democratizing publishing.</p>\n\n\n\n<p>Whether you&#8217;re a developer, a site owner, or someone interested in the ethical questions at the heart of open source software, this episode is for you.</p>\n\n\n\n<p>If you&#8217;re interested in finding out more, you can find all of the links in the show notes by heading to wptavern.com/podcast, where you&#8217;ll find all the other episodes as well.</p>\n\n\n\n<p>And so without further delay, I bring you Joe Dolson and Jonathan Desrosiers.</p>\n\n\n\n<p>I am joined on the podcast by Joe Dolson and Jonathan Desrosiers. Hello both.</p>\n\n\n\n<p>[00:03:35] <strong>Joe Dolson:</strong> Hello. I&#8217;m so glad to be here again.</p>\n\n\n\n<p>[00:03:37] <strong>Jonathan Desrosiers:</strong> Likewise.</p>\n\n\n\n<p>[00:03:38] <strong>Nathan Wrigley:</strong> We&#8217;ve had quite a preamble chat prior to recording this. This is going to be an exploration podcast. I don&#8217;t think we&#8217;re going to arrive at the destination. This is, I think about the journey.</p>\n\n\n\n<p>But it&#8217;s going to be a conversation about something called canonical plugins. Dear listener, if you don&#8217;t know what that means, hold on. But also about accessibility. Prior to that, probably a good idea to get both of your biographies so that we know a little bit about you, and your credentials in the areas under discussion. So should we start with you, Jonathan, just a little bio. Tell us who you are.</p>\n\n\n\n<p>[00:04:08] <strong>Jonathan Desrosiers:</strong> My name is Jonathan Desrosiers. I am a full-time sponsored Core contributor to the WordPress project from Bluehost. And I spend a lot of my time on the day to day, the work that keeps the project moving. That may be lesser seen, like our processes, our testing frameworks, helping the release squad with the resources, make sure they have the resources they need to do their jobs well, and ultimately produce good releases of WordPress every time.</p>\n\n\n\n<p>[00:04:35] <strong>Nathan Wrigley:</strong> Nice. Thank you so much. And Joe.</p>\n\n\n\n<p>[00:04:37] <strong>Joe Dolson:</strong> So I&#8217;m a part-time Core contributor to WordPress. I&#8217;m also a Core committer and I&#8217;m sponsored by GoDaddy and Kinsta. I mostly work on accessibility, so I help make all aspects of the project more accessible, including Core, Gutenberg, wordpress.org itself and all of those related bits and pieces.</p>\n\n\n\n<p>[00:04:56] <strong>Nathan Wrigley:</strong> Okay, so we&#8217;ve established your credentials. The topic under discussion, I&#8217;m going to try and find the post in the Slack channel, which kind of promoted this whole thing, but it goes back a few months now. And the topic under discussion today is about whether or not it would be a good idea, I&#8217;m going to say, let&#8217;s go with that, an interesting idea, a good experiment, who knows, to put accessibility work into a plugin of a special type called a canonical plugin. So we&#8217;re used to hearing about plugins, perhaps not so much canonical plugins. So let&#8217;s make that the first port of call. What is a canonical plugin?</p>\n\n\n\n<p>[00:05:34] <strong>Joe Dolson:</strong> I mean, I think we can kick this off with the idea that we don&#8217;t really know. But there is a long history in the project of essentially Core sponsored plugin projects that are used for specific features or provide various functionality. And then sometimes they get merged into Core and sometimes they don&#8217;t. It&#8217;s highly variable.</p>\n\n\n\n<p>So there is a deep reality that this particular proposal, we don&#8217;t have any clear idea of what it&#8217;s actually proposing. But I think it&#8217;s good to talk about some of the historical canonical plugins that have already been used.</p>\n\n\n\n<p>One great example I think is the WordPress Importer. It&#8217;s a plugin. It&#8217;s installed on demand into your dashboard when you decide to go to import something. And it&#8217;s an extremely standard tool. And it&#8217;s kind of the classic idea of something that isn&#8217;t needed in Core permanently, but is heavily used and really needs to be something that is maintained by the project.</p>\n\n\n\n<p>[00:06:29] <strong>Jonathan Desrosiers:</strong> Yeah, I think it goes back, like Joe said, pretty far in that in the past we&#8217;ve had this concept called feature plugins. And so the initial idea behind those was to begin work on a feature that would span many releases and to get it into a refined state where it was ready for primetime to be included, you know, and shipped to the world.</p>\n\n\n\n<p>So some good examples of this are the MP6 plugin which, re-skinned the dashboard in the modern way that we know today.</p>\n\n\n\n<p>The REST API started as a feature plugin project. There&#8217;s many more to that effect. Simple XML Sitemaps, I believe started as a plugin as well.</p>\n\n\n\n<p>I think of this in the way that canonical plugins are always feature plugins, but feature plugins are not always canonical. And so what I mean by that is a feature plugin can always become a canonical, but that may not be the case. It may end up in Core and we don&#8217;t need it long term. Or we could decide that it&#8217;s just not a good fit and it could become a canonical, and we maintain it long term as that add-on type plugin that you would use, that&#8217;s officially supported and maintained.</p>\n\n\n\n<p>And so even before the suggestion to put accessibility into a canonical plugin, there were a few posts from Matt that suggested that we revisit this concept of feature plugin. And I think it&#8217;s just, canonical is just in some ways a new name for it in the sense that, you know, an SEO, canonical is you put the canonical tag and it points to the one true page on the internet that represents that content, right?</p>\n\n\n\n<p>And so it&#8217;s similar to that, in that we want to have these canonical plugins that are the one true place you should be able to rely on for functionality that adheres to the project philosophies in the same way as if it were in Core itself.</p>\n\n\n\n<p>[00:08:07] <strong>Nathan Wrigley:</strong> I suppose my supposition about canonical plugins are that they encapsulate important things that could be in Core. You know, if the universe was slightly different, they could easily be rolled into Core. But also importantly, they receive security updates and the same kind of inspection that Core might have. So it&#8217;s not like they&#8217;re just sort of left to fester.</p>\n\n\n\n<p>On a regular basis, they would be inspected, updated in much the same way that Core would be. So it&#8217;s almost like Core, but kind of install it yourself. But the importance being that you can utterly rely on it, if you install it to be dependable, to be updated, to be secure. Have I misremembered, that or is that a part of the definition of a canonical plugin?</p>\n\n\n\n<p>[00:08:53] <strong>Jonathan Desrosiers:</strong> No, that&#8217;s accurate. We give you that same commitment to backwards compatibility. The project philosophies, as I mentioned, the plugins that are maintained that are released as community plugins are covered by the Bounty Program and our Hacker One program as well. So there&#8217;s incentive for people to find security vulnerabilities and responsibly report them and work with the security team to fix these for the community.</p>\n\n\n\n<p>That&#8217;s right in that you are getting kind of like that badge of honor, like we promise, guarantee type thing, that we&#8217;re going to do our best to give you the best plugin for this particular feature.</p>\n\n\n\n<p>And the importer I think is a great example of that, right? They&#8217;re not all great, in good shape, and part of that is because some of them are importing from software that&#8217;s also, that&#8217;s really old and outdated, right? And the concepts that they have and the data structures.</p>\n\n\n\n<p>But we have almost a dozen importer plugins that are, in a sense, canonical, and they are the go-to plugins to import your content into WordPress. I&#8217;m hopeful the Data Liberation Project will help make those more refined and make them easier to use and less prone to issues, yeah. But, yes, in theory we do give you that guarantee and that backing.</p>\n\n\n\n<p>[00:09:58] <strong>Joe Dolson:</strong> I mean, one of the reasons I did bring up the importers is because I think they&#8217;re actually a really good example of something that isn&#8217;t getting the care that it really needs. I mean, they&#8217;re stable and they&#8217;re functional, but there are certain things that they really don&#8217;t do very well.</p>\n\n\n\n<p>And one of them is, like if you&#8217;ve got a site with say, 10,000 users, you just can&#8217;t use the importer plugin. Because it generates these select dropdowns to assign your posts to a particular user, and the performance on those is ludicrous when you&#8217;ve got a page that has 100 dropdowns with 10,000 items in them.</p>\n\n\n\n<p>This is the sort of thing that I think everybody would like to see worked on more in the world of canonical plugins. And that&#8217;s, I think one of the fears that maybe some people have about moving more stuff into canonical plugins, is this idea that they might not get the care that we theoretically promise.</p>\n\n\n\n<p>Because I do think, the idea of canonical plugins, we absolutely do promise those security updates and making sure all of these things are solid, but I&#8217;m not sure we&#8217;ve always carried out on that as well as we could.</p>\n\n\n\n<p>[00:11:03] <strong>Jonathan Desrosiers:</strong> You said something that resonated too in that. So one of the Core philosophies is the 80 20 rule. And so we want to make sure that the things we merge into Core work for the majority of our users that use our software. And so the same kind of holds true for canonical plugins in some ways. Not that we want to plug in that 80% of people will use, because then it would belong in Core, but 80% of the people that want that feature, the plugin should be relevant to them, right?</p>\n\n\n\n<p>And so in the sense of imports being too large, the canonical plugin is a great tool and it&#8217;s the defacto recommended way, but it&#8217;s may not be the right tool for your instance. And so in that instance of a large import, WPCLI is probably more something that you would want to use in that case, because it&#8217;s not subject to timeouts and there&#8217;s just different technical boundaries that it works within.</p>\n\n\n\n<p>So we want these canonical plugins to be the defacto, but they&#8217;re not the end all be all, and they don&#8217;t cover every situation. But we want to cover the majority of situations for as many WordPress users as we can.</p>\n\n\n\n<p>[00:12:00] <strong>Nathan Wrigley:</strong> Okay. So I think we&#8217;ve established what a canonical plugin is, and I&#8217;m going to summarise it as follows, basically something that you can depend upon. I would summarise it just that.</p>\n\n\n\n<p>[00:12:08] <strong>Jonathan Desrosiers:</strong> Something that tackles a specific, or group of features.</p>\n\n\n\n<p>[00:12:10] <strong>Nathan Wrigley:</strong> Right. It&#8217;s got a specific feature. It could have gone into Core, but it was decided not to go into Core, but you can hopefully rely on it. Although, Joe made a very good point that, you know, reliance is an objective thing.</p>\n\n\n\n<p>However, what we&#8217;re talking about today is accessibility. We&#8217;re in the year 2025. It&#8217;s June, 2025. We&#8217;re at WordCamp Europe. And it feels like the train over the last few years has really pushed accessibility to the front. I think any web designer, developer, in the year 2025 who doesn&#8217;t have accessibility right at the front of their mind is kind of missing the point.</p>\n\n\n\n<p>The legislation in Europe is coming thick and fast, I imagine in other jurisdictions and other parts of the world, the same will be true. So I guess the question, and I&#8217;m going to ask this to Joe first, given his background of committing to Core in the accessibility arena. What do you make of this? The idea of pushing something to this canonical plugin that previously was the domain of Core.</p>\n\n\n\n<p>Does it feel a bit like it&#8217;s, I don&#8217;t know, that the importance of it is being relegated in some way? Do you feel it&#8217;s like undermining? Because we should all have an accessible approach to WordPress development, website development, but in this way, well, it&#8217;s not important enough, if you like, to be in Core?</p>\n\n\n\n<p>[00:13:30] <strong>Joe Dolson:</strong> So I think there&#8217;s a lot to unpack here. One of the first things I need to say is, first I&#8217;m going to, I have just a very slight quibble with your definition of a canonical plugin because there are kind of two different paths. There is the whole canonical plugin, which is intended to always stay outside of Core, but there&#8217;s also the canonical plugin, which is used for experimental progress.</p>\n\n\n\n<p>And that&#8217;s something like the Performance Lab plugin, where it&#8217;s a whole bunch of different pieces, and they&#8217;re targeted for probably being merged into Core, and this is an experiment ground where we can figure out, is this really working? Is this the best way to do it? Is this suitable for Core? Maybe it should be different in the plugin than it is in Core. Like, for example, what was it that was just shipped? Speculative loading.</p>\n\n\n\n<p>They used different rules in the plugin than they ultimately added to Core. It was just a less aggressive version of speculative loading. And I think that can be a very reasonable thing. And that can apply to accessibility too, as accessibility is a spectrum. We&#8217;re not talking necessarily about all accessibility is just, this is accessibility, it&#8217;s all required. Accessibility covers a gamut from, this is absolutely mandatory, basic level stuff, to this is pie in the sky. To even, basically there are some accessibility features that are literally contradictory to each other. In order to make something optimal for this population, you have to implement something that is actually not what this other population needs.</p>\n\n\n\n<p>So there&#8217;s a lot of complexity there. The idea of putting accessibility into a plugin can lead to some very negative consequences. It is not necessarily inevitable. So there&#8217;s a lot of difficulty in just determining what is an accessibility plugin? What is it supposed to do? Is this something that&#8217;s supposed to change the front end? Is it supposed to change the back end? Is it implementing editor tools? Is it implementing new features? Is it fixing things that already exist? And I think all of those are complicated unanswered questions.</p>\n\n\n\n<p>So kind of figuring out that path and, what is actually intended in this idea of an accessibility plugin? What are the problems it&#8217;s trying to solve? Is the first question mark. And we don&#8217;t really have that. That hasn&#8217;t been worked out in any way.</p>\n\n\n\n<p>[00:15:44] <strong>Nathan Wrigley:</strong> So the complexity, and thank you for the clarification, the complexity there, the devil is in the detail. I guess Core in a sense is, if it&#8217;s going to ship in Core, it&#8217;s there. There&#8217;s a menu for this and a toggle for that, and a switch for this, and what have you. What you are saying is the landscape of accessibility is much more complicated than that. And so maybe, in a way, if it was pushed over to a canonical plugin, you could have a more a la carte approach to it. I don&#8217;t know if that&#8217;s where you were going.</p>\n\n\n\n<p>[00:16:14] <strong>Joe Dolson:</strong> That&#8217;s conceivable. So, many years ago, Matt proposed the idea of an accessibility, it wasn&#8217;t a plugin at the time, but it was the concept of an alternate admin that would be a simplified admin. And, you know, I pushed back on that, and I still would if it was being marketed as an accessibility feature. There is a value to a simplified admin. It&#8217;s just that it can&#8217;t be considered accessibility focused unless it actually does achieve all goals. But simplification is in itself a goal. Making something easier to use, and having an option where somebody can do something in a simplified way, is extremely valuable.</p>\n\n\n\n<p>[00:16:52] <strong>Jonathan Desrosiers:</strong> Yeah, just some thoughts to that. So I&#8217;m a Core committer and I make changes to the software that everybody uses and needs to be compliant, right? I&#8217;m not an accessibility expert by any means, but I&#8217;m versed in the concepts.</p>\n\n\n\n<p>So one of the differences that could be in a canonical plugin for accessibility, Core, our coding standards for accessibility, we adhere to the web content accessibility guidelines, version 2.2 at Level AA, right?</p>\n\n\n\n<p>But there&#8217;s different levels, there&#8217;s different versions of that. And so with different levels come different requirements, and different strictness to how you approach different interfaces. And so maybe a canonical plugin could allow you to adhere to different levels that perhaps your organisation needs to adhere to, that the 80% of users don&#8217;t necessarily need to.</p>\n\n\n\n<p>Another thing that, I wanted to mention this because I always think of this. We, by default, think of accessibility as someone in a wheelchair or someone that&#8217;s blind, but you could break your hand, you could fall down the stairs, you could get eye surgery and have to wear a patch for a month. And so it&#8217;s not just permanent, it&#8217;s temporary disability as well. And I like to try to remind myself of that because you don&#8217;t need accessibility until you do, and then you&#8217;re glad it&#8217;s there when it&#8217;s there, right?</p>\n\n\n\n<p>My grandfather was legally blind and he was a veteran. So he went to school and he learned how to use a computer. And he had a computer with like JAWS on it, and it would read it to him, and we&#8217;d send each other emails and stuff. I always like to think of him too, because if you know someone in your life that has accessibility needs, it also raises that importance to you as well. So, if I don&#8217;t do this in the right way, my grandfather won&#8217;t be able to use this website, or communicate with the world in the same way that I can.</p>\n\n\n\n<p>And so finding those, I think that when you talk about accessibility, and this isn&#8217;t directly related to what you said, Joe, but I wanted to mention it. But if you can humanise it in some ways, in a way that&#8217;s in your life that you can relate to, it helps you find the reasoning in why it&#8217;s important, why these discussions are important, right? That we approach these problems in the right way, and that we meet the acceptable standard.</p>\n\n\n\n<p>[00:18:57] <strong>Nathan Wrigley:</strong> In the end, this will be a binary decision. It either will be a canonical thing at some point in the future or it won&#8217;t, I guess maybe.</p>\n\n\n\n<p>[00:19:05] <strong>Jonathan Desrosiers:</strong> Will it? I mean, we might merge some of it into Core or we might choose, it doesn&#8217;t fit in a plugin, right? And that&#8217;s kind of where that gray area is. And in some ways, canonical plugins take up a little more time because we are having these discussions. Like, we feel strongly this should go in, someone else may not. We have to work to get a consensus, and once we reach that consensus, we have to, I talk about this in my talk about how we make decisions, but we disagree and commit. And so you can state your disagreement, but then it&#8217;s important that we move forward together. Building that consensus and deciding on the right path, even if you disagree.</p>\n\n\n\n<p>[00:19:39] <strong>Nathan Wrigley:</strong> Does the canonical option then, does that allow for more flexibility? So as an example, you could release, I don&#8217;t know, every two weeks, or every month or something like that. Whereas at the moment, we&#8217;re recording it in June, we don&#8217;t need to get into it, but we&#8217;ve got a different, a very different cadence for how often Core is being updated. Maybe that will change in the future, maybe not.</p>\n\n\n\n<p>But with a canonical option, it would be possible to do any cadence you liked. And also, I suppose you could be a little bit more a la carte because you could have a variety of canonical plugins wrapped around the theme of accessibility. So, yeah, I guess what I&#8217;m asking there is really, does the cadence of a canonical plugin allow more flexibility?</p>\n\n\n\n<p>[00:20:21] <strong>Jonathan Desrosiers:</strong> Absolutely. Whether we&#8217;re releasing once a month, or we&#8217;re releasing once a year, you can release a canonical plugin as often as you want, whereas Core has a much more predictable, well, not that the canonical plugin releases won&#8217;t be predictable, but it has a much more standardised schedule, I guess.</p>\n\n\n\n<p>And so you could release once a week for your canonical plugin, and then if we have a Core release every three months, that&#8217;s 12 weeks, you have 12 releases of that canonical plugin that you could potentially refine issues. Whereas if you released it in the one Core release, you&#8217;d get all that feedback at once instead of dividing it up and making adjustments and going from there.</p>\n\n\n\n<p>[00:21:00] <strong>Joe Dolson:</strong> So just to pose an example of something that I think actually is extremely suitable for an accessible plugin, and this is because, you know, I actually have written this. So let&#8217;s take for an example, the WordPress video block. It is extremely basic. It produces a video element and it gives you options to upload various tracks that are used in that video element. It is just the raw HTML 5. That&#8217;s what WordPress produces in the block editor.</p>\n\n\n\n<p>Now, is it appropriate for WordPress Core to make a decision about how that video block is actually going to be rendered as it is with this raw HTML 5 element? It&#8217;s rendered differently by every browser. They have their own rules, their own way of doing it. That&#8217;s what it&#8217;s going to do. You can make it much more accessible, because there are a lot of things that those native blocks don&#8217;t support, the native video element doesn&#8217;t support.</p>\n\n\n\n<p>In the past, WordPress did use MediaElement.js to render videos. And I actually think getting rid of that, and just using the raw video element was a good thing. But it&#8217;s not the most accessible way of viewing video. So is it something that we should do in Core? Should we dictate a player interface, or should we leave that raw in Core? Core just produces a video element, and then a plugin can enhance that to make it more accessible.</p>\n\n\n\n<p>I&#8217;m also the lead developer for an accessible media player called Able Player. That&#8217;s a completely separate JavaScript project that has nothing to do with WordPress, but I have got a WordPress plugin for it, which basically just says, hey, here&#8217;s a video block, I&#8217;m going to re-render it using Able Player.</p>\n\n\n\n<p>[00:22:37] <strong>Jonathan Desrosiers:</strong> I think if you want another good example of what a canonical plugin can be in the framework it can operate within, look at the Performance Lab plugin. The Performance Team has this plugin, and initially it had all these different features in it, and then we were trying to merge in support for the WebP image format in Core, and we realised it needed a little bit more time. And Matt suggested that we break them out into more finite plugins.</p>\n\n\n\n<p>So the Performance Lab feature plugin has, or canonical plugin, has a framework and then there are sub plugins that you can install for modern image formats. Pre-loading the images, there&#8217;s an accessibility feature where it shows you the color, the dominant color of the image, and it&#8217;s there until the image loads. And so that way it&#8217;s visually represented. And so that&#8217;s another good example of that.</p>\n\n\n\n<p>And one example that I&#8217;m wondering may be a good use of canonical plugins is the new AI Team. And so we&#8217;re at a point where we need to do some research and figure out what, in the context of WordPress, is needed for AI to flourish, and WordPress to be AI friendly. And I think that in some way, that will end up being a base foundation, some classes and some ways to interact with your content and your site, that can communicate with different models.</p>\n\n\n\n<p>So perhaps some canonical plugins could be one for each of the popular models. And so you have this data transport layer that passes your site&#8217;s information to these plugins, and then it connects with ChatGPT, or whichever your preferred model is. And so within that you could have settings. The reason why I brought up the Performance Plugin is there&#8217;s settings within it. So for the modern image format, you could say, I only want WebP, or I only want JPEG XL or AVIF. You can decide which ones you want. But if that were to get into Core, that&#8217;s not the right thing to say like, I do or I don&#8217;t want this.</p>\n\n\n\n<p>Another philosophy is decisions not options. We don&#8217;t want to overwhelm users with this. And a good example of this is, should this site be indexed by search engines? And if you disable that, it also disables your sitemap. And so making those intuitive decisions on behalf of the user and what they&#8217;ve done, the actions they&#8217;ve taken, we don&#8217;t want to overload them with options.</p>\n\n\n\n<p>And so in canonical plugins, you can be more, you don&#8217;t have to follow that as strictly, because the point is that it&#8217;s a plugin that&#8217;s configurable, that we&#8217;re testing different things in different ways, and finding out what works for which groups of people, and in what ways, and gathering feedback around that.</p>\n\n\n\n<p>Back to the point about, one other thing I wanted to mention too, is that one complaint I&#8217;ve always had with canonical plugins is that it&#8217;s very difficult to know about the experiences of the people using them. So for example, we had a plugin for a while that they want to, thankfully they want to rekindle it, is the Design Experiments plugin.</p>\n\n\n\n<p>And you would install that, and there were, you know, at any given time, a couple of 2, 3, 4 different design experiments in the plugin. But we never knew who had which experiments active, which ones they disabled. Did they have bad experiences? And that&#8217;s why they turned it off. Did they like it? Did they prefer it?</p>\n\n\n\n<p>We almost need to have some type of either AB testing within the plugins themselves, or a way to gather that feedback from the people that are using these canonical plugins. This is especially true when it&#8217;s a feature plugin that we may want to emerge into Core.</p>\n\n\n\n<p>And so I did bring up to Matt in one of our recent meetings with the Core committers, and he was open to exploring the idea of better ways in canonical plugins to gather that feedback, because they&#8217;re now of a renewed importance in our community and how we foresee maintaining things.</p>\n\n\n\n<p>We&#8217;re quite large, and we need to start saying no to more things in some ways. And so this is a great way to push it to a canonical plugin. Like, we don&#8217;t think that&#8217;s a right fit in Core, it&#8217;s too much, we can&#8217;t handle it. But create a community maintain plugin and we&#8217;re happy to stand behind it with you.</p>\n\n\n\n<p>[00:26:32] <strong>Nathan Wrigley:</strong> I&#8217;m going to try and get this out. I&#8217;m not sure I&#8217;m going to encapsulate it right. I&#8217;m going to offer this one to Joe first. And that is the legislation in the landscape of 2025. And we know that in Europe in particular, a lot of this stuff is mandated. Obviously there&#8217;s degrees to that, but there&#8217;s a lot of mandatory stuff coming down very, very soon.</p>\n\n\n\n<p>Given that, putting things into a canonical plugin where you can pick and choose, I have not installed that, I have installed that, what are your feelings about that? Is there some, I&#8217;m going to use the word core, set of features around accessibility that really where we&#8217;re at now, there&#8217;s just no choice, it just has to be in Core?</p>\n\n\n\n<p>Because the concern that I have perhaps is, how will you discover this canonical plugin? How will it surface itself? The three of us will find it, because this is what we do. But the regular user who&#8217;s just got a brick and mortar store, they want to put a WooCommerce site out there, just something quick and easy, where are they going to even find out about these canonical plugins?</p>\n\n\n\n<p>[00:27:32] <strong>Joe Dolson:</strong> And I do think this is a big part of what comes down to that question of, what does the accessibility plugin, what does it do? Because that is where things can really go kind of horribly wrong.</p>\n\n\n\n<p>When we&#8217;re talking about the accessibility of existing WordPress interfaces, how you actually interact with the admin, I don&#8217;t think there&#8217;s anything there that should ever be in a plugin because the Core code has to be accessible.</p>\n\n\n\n<p>You know, Jonathan mentioned that we&#8217;ve got this commitment to WCAG 2.2 at Level AA. I would say that we haven&#8217;t quite achieved that. It&#8217;s a goal, but I mean, the reality is there&#8217;s still a lot of legacy interfaces that our, I find new things every day. It&#8217;s just the reality. But those need to be fixed in Core. They should not be part of a plugin.</p>\n\n\n\n<p>So, a plugin should be something that enhances something in a meaningful way that perhaps doesn&#8217;t apply to all situations. That&#8217;s one of the reasons I brought up the video element, because one of the interesting exceptions in WCAG is that you are not responsible for the accessibility of browser defaults. The browser is responsible for that.</p>\n\n\n\n<p>And so if you are using a video block, and it&#8217;s just the video element, that is actually something that should pass. It&#8217;s not necessarily accessible, that&#8217;s up to the browser, but it&#8217;s not the responsibility of your site. And that&#8217;s a really fuzzy area from the law because, yes, you should still fix it.</p>\n\n\n\n<p>[00:29:00] <strong>Nathan Wrigley:</strong> Imagine a scenario where we have a canonical plugin for accessibility. So we have WordPress Core, and then a canonical plugin for accessibility. WordPress Core is evolving all the time. No doubt missteps will be made. People like you, Joe, will be going in and saying, okay, this needs to be adapted, this needs to be amended.</p>\n\n\n\n<p>And then on top of that, we&#8217;ve also got this complete other path of developing the canonical plugin side of things. There&#8217;s two strains of work happening now. So that&#8217;s just interesting. I don&#8217;t know whether that&#8217;s good or bad.</p>\n\n\n\n<p>[00:29:30] <strong>Joe Dolson:</strong> So one thing I will say is, you know, the bulk of the new development in WordPress is in Gutenberg. There&#8217;s no need for a canonical plugin to handle accessibility things in Gutenberg because honestly, that should just go into the plugin Gutenberg. If there&#8217;s something in Core that needs to be fixed, you should be able to install Gutenberg and be able to move forward. I think that would be reasonable. I don&#8217;t think that&#8217;s a practical path to have a separate accessibility canonical plugin that fixes issues in Gutenberg problems for Core. I mean, I can&#8217;t see that as making any sense.</p>\n\n\n\n<p>[00:30:04] <strong>Jonathan Desrosiers:</strong> In some ways we have to just weigh the benefits with the effectiveness and the time and the resources available. Some other ways that you can find canonical plugins, when you click add plugin on your site, there&#8217;s different tabs at the top, like featured, popular. One of them is featured, and so that is one that when we have canonical plugins, we want people to adopt or use, we add plugins to that tab.</p>\n\n\n\n<p>So the performance plugin is there, Gutenberg is there because we want people to be testing those up and coming changes. To the point of the, we&#8217;re not being fully compliant with that standard, it&#8217;s, we have to remember that this constant churn going on with a code, right? There&#8217;s new code coming in, there&#8217;s old code being removed. And so in a way the goal line is still the same, but we&#8217;re getting peaks and valleys that we have to, they suddenly appear and we have to tackle them as we go.</p>\n\n\n\n<p>I think for discoverability, it depends on the ecosystem in some ways. For example, as an American, you know, I&#8217;m not always, sometimes I hear of new legislations from EU and I say, oh, what are they up to now, right? It&#8217;s more things I have to do to follow the rules. But I think about maybe an American business owner, or American site owner, and sometimes it&#8217;s not clear. What happens if I&#8217;m in Europe and then I visit my site when I&#8217;m traveling, right? Does that open me up for legal action. If someone happens, if I make a very specific or rare type of trinket, and people in the EU find it, does that open me up to legal problems?</p>\n\n\n\n<p>And so these are things that the normal site owner, I just want a website, I just write on it, right? They don&#8217;t think about this stuff. And so, in addition to being compliant with these guidelines that we strive to achieve, we need to think about those decisions, not options type things.</p>\n\n\n\n<p>Another philosophy is to be simple, strive for simplicity. Most people don&#8217;t know what an XML sitemap specification is, or how to implement it, or what should go in it. And so we just make the decision to handle that stuff on their behalf. And if they need to, they can install a plugin to customise it, right?</p>\n\n\n\n<p>So the same is kind of true in this sense. And if the world is susceptible to, or responsible for adhering to certain things, and we can reasonably help them without them having to find certain things to install or configure, then maybe it&#8217;s the right thing to put that thing into Core, right?</p>\n\n\n\n<p>Perhaps it falls on the shoulders of hosts, where if the customer has an EU address, they install the accessibility canonical plugin, depending on what&#8217;s in it and what&#8217;s not. It&#8217;s likely not. We should be deliberate about what goes in Core and what goes into the accessibility plugin and for what reasons. But we also should be conscious that, as a community, we have to also help these non-technical users by making decisions for them when we know that it&#8217;s a problem.</p>\n\n\n\n<p>Like, our legal team says, yep, any site that potentially gets EU traffic, they have to have this, or they have to block EU or whatever it is. We can outline these situations and make the best decisions for our customers and our users, given those criteria that we are aware of.</p>\n\n\n\n<p>[00:33:07] <strong>Joe Dolson:</strong> It&#8217;s interesting you say that because one of the things you particularly dove into there is the idea of an accessibility plugin being something for the front end. And that is something that is actually fundamentally challenging. Because when it comes right down to it, we don&#8217;t know what&#8217;s on the front end. And accessibility is an incredibly difficult problem to solve when you&#8217;re kind of just trying to do automation on something that you don&#8217;t know.</p>\n\n\n\n<p>You know, there&#8217;s a lot of accessibility plugins out there that are already doing that sort of thing. Overlay plugins. They are famously iffy, because they really don&#8217;t solve most of the problems. And some of them actually introduce more. And that is the thing that I most want to avoid, is that we create our canonical plugin and it&#8217;s just screwing up people&#8217;s websites.</p>\n\n\n\n<p>[00:33:59] <strong>Jonathan Desrosiers:</strong> We&#8217;ve all installed a plugin that has way too many options, way too many features, and it doesn&#8217;t do any of them well, right? That&#8217;s not what a canonical plugin should be. In instances where there are many features, like the Performance Lab, there&#8217;s a framework perhaps, and then there&#8217;s sub plugins that do it, right? We don&#8217;t have an importer plugin that has every importer in the same plugin. They&#8217;re in specific plugins so that it can be more targeted, more focused on that specific outlined goal or focus area.</p>\n\n\n\n<p>And so that, yeah, that speaks to me, because we definitely don&#8217;t want to mimic some of the plugins that are out there where they try to adhere to cookie laws, and then they also try to adhere to popups and, you know, Consent API and all that type of stuff. And so we want to make sure that we&#8217;re dividing those problems up into meaningful chunks, but chunks that we can manage reasonably and not be a runaway train in some ways.</p>\n\n\n\n<p>[00:34:47] <strong>Nathan Wrigley:</strong> I was thinking about this last night and I was thinking, why does this conversation matter to me so much? And it came down to the fact that if we were having this conversation about a canonical plugin for, let&#8217;s say, performance or SEO, it would be intriguing, but there&#8217;s no moral component to it. You&#8217;re just serving a bunch of people who would like a more performant website. Well, that&#8217;s great. That will increase your SEO. No doubt, more traffic will come to your website.</p>\n\n\n\n<p>But there is a moral component here, and there are people whose lives will be immeasurably better if WordPress is, and I&#8217;m doing air quotes, accessible. And so that just makes this whole thing so much more important and impactful. So there&#8217;s no question there, it&#8217;s just an observation.</p>\n\n\n\n<p>There&#8217;s a different wrinkle here. There&#8217;s just some other thing. You know, you can imagine the panoply of different people trying to use websites. The frustration, the endless frustration that&#8217;s being caused by things because they&#8217;re not configured in a way that they can use them. And it would be a shame to miss this opportunity. And I don&#8217;t know what the right answer is here. I just know that there&#8217;s this moral component that makes this much more of a hot button topic than anything else. So that&#8217;s my piece, but if you want to respond to that.</p>\n\n\n\n<p>[00:36:03] <strong>Jonathan Desrosiers:</strong> I just left the keynote this morning by Noel Tock, and he spoke a lot about the impact. I try to illustrate this often, and he did a much better job than I&#8217;ve done before. He&#8217;s involved with a lot of organisations in the war affected Ukraine. And so he covered a half dozen organisations that are saving lives, rescuing animals, providing humanitarian relief, and they run on WordPress. And so accessibility lends to that in some ways, because you don&#8217;t know where a group is that has a need, and the free software could help them with that need, and in what ways and what impact that could have on them.</p>\n\n\n\n<p>Sometimes I think about how certain things overlap. And so I picture two circles, one for accessibility, and if you were to make a diagram of how it overlaps with democratising publishing. In many ways, it almost completely overlaps that circle. There&#8217;s something democratising with being accessible. I mean, it&#8217;s in the name, it&#8217;s accessible to as many people as possible. And so I think that, whether you know it or not, that probably in some ways is eliciting that feeling, right, of we all believe in this project where we all want to do good in the world. We want our software, and our community, to have an impact. And in many ways, accessibility leads to that mission that we all have.</p>\n\n\n\n<p>[00:37:26] <strong>Joe Dolson:</strong> And I do want to say that, as it stands right now, when we&#8217;re talking about the admin of WordPress, it&#8217;s already one of the most accessible content management systems out there. We have done very good work there.</p>\n\n\n\n<p>The front end is kind of a completely different story, and that ultimately is the fact that Core doesn&#8217;t control very much of front end, which is both one of the incredible powers of WordPress. It&#8217;s got this amazing degree of flexibility, and you can do almost anything with it. And it&#8217;s also one of the curses, because if we want to globally make the front end of everybody&#8217;s website better, there is very little we can do.</p>\n\n\n\n<p>That&#8217;s where I kind of feel like our accessibility efforts most are needed right now is just kind of getting plugin developers, getting theme developers, to be better. Make better choices and provide better options in their tools.</p>\n\n\n\n<p>[00:38:18] <strong>Jonathan Desrosiers:</strong> It is true that we don&#8217;t control the front end, but one of the features I love in Gutenberg is when you&#8217;re selecting the text colour and the background colour of a block. If you select light blue and dark blue, it says, hey, this is not accessible, it doesn&#8217;t meet the guidelines. People are going to have a hard time reading this.</p>\n\n\n\n<p>I often think about ways that maybe, one I had suggested before which hasn&#8217;t been implemented yet, some issues take many years to flesh out and be adopted, if at all. But one of them is perhaps we do another notice like that when someone is entering an alternate text for their image. You know, maybe they just put jpeg 123, right? That&#8217;s not what alt text is meant for. It&#8217;s meant to describe what&#8217;s in the picture in case someone can&#8217;t see it, or it&#8217;s not visible.</p>\n\n\n\n<p>And so it should be, Nathan Wrigley holding his microphone, sitting at a table, talking to Jonathan and Joe, who also have a microphone. Stuff like that. He&#8217;s got a red shirt. Things that illustrate what&#8217;s in the image. And so what are opportunities that we can take to guide our users to produce better content on the front ends?</p>\n\n\n\n<p>And I think there&#8217;s a particularly large opportunity for that in block themes, because the nature of block themes is very structured. It starts with a theme.json file, and it&#8217;s gobbledegook for a lot of people. They don&#8217;t understand what the JSON is, how to read it. But it&#8217;s structured data that&#8217;s extrapolated into the editor to apply the default margin for your blocks. To apply the default labels, the colours, all those different things that are configurable in a block theme.</p>\n\n\n\n<p>And so like, what&#8217;s missing from that that we can add that will lend to better visual representations of your content? There&#8217;s the HTML API behind the scenes that manipulates HTML strings in the context of WordPress. So how can we make sure that we&#8217;re generating accessible markup, those building blocks?</p>\n\n\n\n<p>A lot of times we run into issues where there&#8217;s no good solution for a specific accessibility problem because the foundational elements, were not taking that into consideration when it was built. And so oftentimes it&#8217;s hard to get backing for those changes, because it&#8217;s such a big undertaking because it wasn&#8217;t a part of the the initial discussion and consideration.</p>\n\n\n\n<p>And so how can we replace these over time, but also as we build new things, take those things into consideration so that the things that get expanded into the user experience and exposed in the site editor, result in better front end experiences for everyone, that are more accessible?</p>\n\n\n\n<p>[00:40:50] <strong>Joe Dolson:</strong> Yeah, I think that&#8217;s a really great thing to call out is those places in the authoring process where we provide accessibility feedback. There&#8217;s a whole set of guidelines that are specific to that. That&#8217;s the Authoring Tool Accessibility Guidelines. And I love everything we do to try and implement those.</p>\n\n\n\n<p>I will say that the colour contrast one, it was implemented very, very early on. There are a number of things that are in Core now that it actually just isn&#8217;t able to handle. Some layering things that it&#8217;s just like, oh, I don&#8217;t know what&#8217;s going on here. So that needs work. But that&#8217;s just kind of the constant process. At least it does exist and it can cover a lot of the most common use cases.</p>\n\n\n\n<p>But, yeah, that alt text one, that&#8217;s also a really valuable thing to be able to have some checks on. It&#8217;s a hard thing, and I think one precursor change we actually need to be able to make that possible is we need to make some revisions to how alt text is stored in the database.</p>\n\n\n\n<p>Because the reality is, right now WordPress stores alt text as a meta field that&#8217;s tied to the attachment, tied to the image. But alt text actually is context sensitive. And so really there shouldn&#8217;t be one canonical alt text for an image. There could be a canonical description of that image, but the alt text itself should always be context sensitive.</p>\n\n\n\n<p>On the other hand, if we just removed that field and didn&#8217;t save it, which is something that the block editor has kind of taken that path, when you change it in the block editor, it does not save to the media library, that&#8217;s also flawed, because sometimes you do actually want to use that, or at least want to use it as the basis for the next version of that alt text you write. So what I&#8217;d like to see is that we could actually save multiple alt text fields and have that managed.</p>\n\n\n\n<p>[00:42:33] <strong>Jonathan Desrosiers:</strong> There&#8217;s all these great ideas, and great things, but we also need to strive for simplicity. We don&#8217;t want them overwhelmed with a hundred different accessibility notices of how they could improve to the point where they say, I&#8217;m going to somewhere else, this website&#8217;s too confusing.</p>\n\n\n\n<p>This is potentially also another opportunity for AI. Perhaps AI could be used to suggest what accessible alt text should be in the context of the article you&#8217;re writing, or the page you&#8217;re authoring. You know, maybe AI can be trained in a way to audit your page for accessibility and make suggestions.</p>\n\n\n\n<p>AI is really exciting. I often sit back and watch and just observe because there&#8217;s so many models and you never know which ones to use. And unless you&#8217;re really deeply involved, it&#8217;s hard to know the best model for certain tasks.</p>\n\n\n\n<p>But I definitely like to think about, it&#8217;s helped me be more organised for sure. I have a hard time sometimes when I am creating a talk, getting my thoughts into an organised deck. And so by putting all my thoughts into AI, I&#8217;m able to better organise it and then I can drop my notes and my thoughts in the structured outline that it kind of organises for me, right?</p>\n\n\n\n<p>But, in what ways can that be applied in the editing process within WordPress under the lens of accessibility? And we could have SEO, we could have, Yoast has a lot of SEO tools that makes SEO recommendations. And we could have our canonical plugin perhaps has an AI interface and we go from there.</p>\n\n\n\n<p>So, yeah, there&#8217;s many different ways we can tackle these accessibility issues. It&#8217;s exciting to have these types of discussions and consider what could be.</p>\n\n\n\n<p>[00:44:05] <strong>Nathan Wrigley:</strong> Sadly, I think time is going to get the better of us. But I would like to say thank you, both of you, for your intelligent commentary on this. I don&#8217;t know which way it&#8217;ll go.</p>\n\n\n\n<p>[00:44:15] <strong>Jonathan Desrosiers:</strong> And there&#8217;s no right way necessarily.</p>\n\n\n\n<p>[00:44:16] <strong>Nathan Wrigley:</strong> That&#8217;s right. And it seems like there&#8217;s benefits in both possibilities. I&#8217;m not going to put you on the spot and ask you which your preferred one is. I have suspicions. Let&#8217;s keep this debate going I suppose. Let&#8217;s see which way it falls out. And, yeah, Joe and Jonathan, thank you so much for chatting to me today.</p>\n\n\n\n<p>[00:44:33] <strong>Jonathan Desrosiers:</strong> Of course. Perhaps we could do like a six month check-in on the state of canonical plugins.</p>\n\n\n\n<p>[00:44:38] <strong>Joe Dolson:</strong> Yeah, it&#8217;ll be interesting to see what happens next. Thanks so much.</p>\n\n\n\n<p>[00:44:40] <strong>Nathan Wrigley:</strong> I honestly think that we could have gone in a hundred different directions here. I think there&#8217;s bits of this podcast, which we could have opened up and probably spoken for many, many more hours. But, yeah, thank you both.</p>\n</div></details>\n\n\n\n<p>On the podcast today we have <a href=\"https://www.joedolson.com/\">Joe Dolson</a> and <a href=\"https://jonathandesrosiers.com/\">Jonathan Desrosiers</a>.</p>\n\n\n\n<p>As you’ll hear in their podcast introductions, both Joe and Jonathan are veterans of WordPress, committing to Core in different ways. They’re deeply committed towards making the platform more useful for all users.</p>\n\n\n\n<p>This episode is all about exploration rather than answers. Joe and Jonathan discuss the world of canonical plugins, a special category of plugins maintained by the Core team. They are designed to be as reliable and secure as features found in WordPress Core itself. The discussion unpacks what exactly defines a canonical plugin, how these plugins have evolved out of the traditional feature plugin model, and what it means for users and contributors alike.</p>\n\n\n\n<p>At the center of this episode is accessibility: should accessibility enhancements remain a primary concern within WordPress Core, or is it time to start developing them as canonical plugins? Joe and Jonathan discuss the pros and cons of both options, referencing technical challenges, project philosophies, and the ever-changing legislative environment, especially with tough new regulations in Europe.</p>\n\n\n\n<p>They consider the discoverability of canonical plugins for non-technical users, potential overlaps and division of labour between plugins and Core, and the moral imperative of making websites  accessible to all.</p>\n\n\n\n<p>We also touch upon practical examples, from the WordPress video block, to the Performance Lab plugin, and weigh up how cadence, stability, and focus can differ outside the Core. The conversation also goes beyond theory, delving into the real-life impact accessible technology has, from legal requirements to personal stories and the broader mission of democratising publishing.</p>\n\n\n\n<p>Whether you&#8217;re a developer, a site owner, or someone interested in the ethical questions at the heart of open-source software, this episode is for you.</p>\n\n\n\n<h2 class=\"wp-block-heading\">Useful links</h2>\n\n\n\n<p><a href=\"https://wordpress.org/news/2009/12/canonical-plugins/\">Canonical Plugins (Say What?)</a></p>\n\n\n\n<p><a href=\"https://wordpress.org/plugins/wordpress-importer/\">WordPress Importer</a> plugin</p>\n\n\n\n<p><a href=\"https://wordpress.org/plugins/mp6/\">mp6</a> plugin</p>\n\n\n\n<p><a href=\"https://hackerone.com/wordpress?type=team\">WordPress HackerOne program</a></p>\n\n\n\n<p><a href=\"https://wordpress.org/data-liberation/\">Data Liberation Project</a></p>\n\n\n\n<p><a href=\"https://jonathandesrosiers.com/2018/10/accessibility-a-developers-pledge/\">Accessibility: A Developer’s Pledge</a></p>\n\n\n\n<p><a href=\"https://www.freedomscientific.com/products/software/jaws/\">JAWS</a></p>\n\n\n\n<p><a href=\"https://www.mediaelementjs.com/\"> MediaElement.js</a></p>\n\n\n\n<p><a href=\"https://ableplayer.github.io/ableplayer/\"> Able Player</a></p>\n\n\n\n<p><a href=\"https://github.com/WordPress/design-experiments\"> Design Experiments plugin</a></p>\n\n\n\n<p><a href=\"https://europe.wordcamp.org/2025/speaker/noel-tock/\">WordCamp Europe 2025  keynote with Noel Tock</a></p>\n\n\n\n<p><a href=\"https://www.w3.org/WAI/standards-guidelines/atag/\">Authoring Tool Accessibility Guidelines</a></p>\";s:7:\"attribs\";a:0:{}s:8:\"xml_base\";s:0:\"\";s:17:\"xml_base_explicit\";b:0;s:8:\"xml_lang\";s:0:\"\";}}s:7:\"pubDate\";a:1:{i:0;a:5:{s:4:\"data\";s:31:\"Wed, 25 Jun 2025 14:00:00 +0000\";s:7:\"attribs\";a:0:{}s:8:\"xml_base\";s:0:\"\";s:17:\"xml_base_explicit\";b:0;s:8:\"xml_lang\";s:0:\"\";}}}s:32:\"http://purl.org/dc/elements/1.1/\";a:1:{s:7:\"creator\";a:1:{i:0;a:5:{s:4:\"data\";s:14:\"Nathan Wrigley\";s:7:\"attribs\";a:0:{}s:8:\"xml_base\";s:0:\"\";s:17:\"xml_base_explicit\";b:0;s:8:\"xml_lang\";s:0:\"\";}}}}}i:47;a:6:{s:4:\"data\";s:21:\"\n	\n	\n	\n	\n	\n	\n	\n	\n	\n	\n\";s:7:\"attribs\";a:0:{}s:8:\"xml_base\";s:0:\"\";s:17:\"xml_base_explicit\";b:0;s:8:\"xml_lang\";s:0:\"\";s:5:\"child\";a:2:{s:0:\"\";a:5:{s:5:\"title\";a:1:{i:0;a:5:{s:4:\"data\";s:85:\"Open Channels FM: Measuring Success in Video Marketing: Why Views Aren’t Everything\";s:7:\"attribs\";a:0:{}s:8:\"xml_base\";s:0:\"\";s:17:\"xml_base_explicit\";b:0;s:8:\"xml_lang\";s:0:\"\";}}s:4:\"guid\";a:1:{i:0;a:5:{s:4:\"data\";s:47:\"https://openchannels.fm/?post_type=blog&p=97509\";s:7:\"attribs\";a:0:{}s:8:\"xml_base\";s:0:\"\";s:17:\"xml_base_explicit\";b:0;s:8:\"xml_lang\";s:0:\"\";}}s:4:\"link\";a:1:{i:0;a:5:{s:4:\"data\";s:88:\"https://openchannels.fm/measuring-success-in-video-marketing-why-views-arent-everything/\";s:7:\"attribs\";a:0:{}s:8:\"xml_base\";s:0:\"\";s:17:\"xml_base_explicit\";b:0;s:8:\"xml_lang\";s:0:\"\";}}s:11:\"description\";a:1:{i:0;a:5:{s:4:\"data\";s:192:\"View counts aren\'t definitive for video marketing success. Focus on quality viewers, conversion-oriented content, and long-term impact instead of just numbers for achieving meaningful results.\";s:7:\"attribs\";a:0:{}s:8:\"xml_base\";s:0:\"\";s:17:\"xml_base_explicit\";b:0;s:8:\"xml_lang\";s:0:\"\";}}s:7:\"pubDate\";a:1:{i:0;a:5:{s:4:\"data\";s:31:\"Wed, 25 Jun 2025 11:47:18 +0000\";s:7:\"attribs\";a:0:{}s:8:\"xml_base\";s:0:\"\";s:17:\"xml_base_explicit\";b:0;s:8:\"xml_lang\";s:0:\"\";}}}s:32:\"http://purl.org/dc/elements/1.1/\";a:1:{s:7:\"creator\";a:1:{i:0;a:5:{s:4:\"data\";s:5:\"BobWP\";s:7:\"attribs\";a:0:{}s:8:\"xml_base\";s:0:\"\";s:17:\"xml_base_explicit\";b:0;s:8:\"xml_lang\";s:0:\"\";}}}}}i:48;a:6:{s:4:\"data\";s:21:\"\n	\n	\n	\n	\n	\n	\n	\n	\n	\n	\n\";s:7:\"attribs\";a:0:{}s:8:\"xml_base\";s:0:\"\";s:17:\"xml_base_explicit\";b:0;s:8:\"xml_lang\";s:0:\"\";s:5:\"child\";a:2:{s:0:\"\";a:5:{s:5:\"title\";a:1:{i:0;a:5:{s:4:\"data\";s:62:\"Gravatar: Mobile SDKs Now Edit Full Profiles, Not Just Avatars\";s:7:\"attribs\";a:0:{}s:8:\"xml_base\";s:0:\"\";s:17:\"xml_base_explicit\";b:0;s:8:\"xml_lang\";s:0:\"\";}}s:4:\"guid\";a:1:{i:0;a:5:{s:4:\"data\";s:32:\"http://blog.gravatar.com/?p=3338\";s:7:\"attribs\";a:0:{}s:8:\"xml_base\";s:0:\"\";s:17:\"xml_base_explicit\";b:0;s:8:\"xml_lang\";s:0:\"\";}}s:4:\"link\";a:1:{i:0;a:5:{s:4:\"data\";s:89:\"https://blog.gravatar.com/2025/06/24/mobile-sdks-now-edit-full-profiles-not-just-avatars/\";s:7:\"attribs\";a:0:{}s:8:\"xml_base\";s:0:\"\";s:17:\"xml_base_explicit\";b:0;s:8:\"xml_lang\";s:0:\"\";}}s:11:\"description\";a:1:{i:0;a:5:{s:4:\"data\";s:3665:\"<p>Got users stuck with outdated Gravatars or profile info in your mobile app? Your Gravatar integration just became a lot more powerful.</p>\n\n\n\n<p>Tens of thousands of apps and sites pull in Gravatars for a better user experience. But when someone wants to update their avatar or profile details, they&#8217;re usually stuck hunting for settings — or worse, they can&#8217;t update them at all.</p>\n\n\n\n<p>With our Quick Editor and Mobile SDKs, problem solved!</p>\n\n\n\n<h2 class=\"wp-block-heading\">One Tap to Update Everything</h2>\n\n\n\n<p>Our Mobile SDKs have always made avatar updates simple. Users tap their avatar, make changes, and boom – it&#8217;s updated everywhere. But avatars are just part of your digital identity.</p>\n\n\n\n<p>The latest SDK releases bring full profile editing to your mobile app. Now users can update their entire Gravatar – display name, about info, location, pronouns, and more – right from within your app.</p>\n\n\n\n<h2 class=\"wp-block-heading\">What&#8217;s New</h2>\n\n\n\n<h3 class=\"wp-block-heading\">Profile Editing Beyond Avatars</h3>\n\n\n\n<p>Users can now edit their complete Gravatar profile without leaving your app. </p>\n\n\n\n<p>This includes:</p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Display name</li>\n\n\n\n<li>About/bio information</li>\n\n\n\n<li>Location</li>\n\n\n\n<li>Job title</li>\n\n\n\n<li>And more</li>\n</ul>\n\n\n\n<h3 class=\"wp-block-heading\">iOS 3.4.0 Improvements</h3>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Smoother animations on the SwiftUI sheet</li>\n\n\n\n<li>Better VoiceOver support for accessibility</li>\n\n\n\n<li>Performance optimizations throughout</li>\n</ul>\n\n\n\n<h3 class=\"wp-block-heading\">Android 2.5.0 Updates</h3>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Removed Retrofit dependency from core module (cleaner, lighter integration)</li>\n\n\n\n<li>New API endpoints for expanded functionality</li>\n\n\n\n<li>Bug fixes for improved stability</li>\n</ul>\n\n\n\n<h2 class=\"wp-block-heading\">See It in Action</h2>\n\n\n\n<p>The editing flow feels native to each platform. 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